Roddy Ricch Recruits G Herbo And Doe Boy For The Mustard And Southside-Produced ‘Ghetto Superstar’

For two producers whose respective sounds have dominated their respective regions (and the mainstream sound of hip-hop overall), you probably couldn’t find two more different-sounding beatmakers than Mustard and Southside without some serious effort. But when they combine forces on Roddy Ricch‘s new single “Ghetto Superstar,” the effect is truly more than the sum of its parts.

They couldn’t have found a better vehicle to bridge the gap than the versatile Compton native, either; his slippery flow, which is inspired as much by the melodic yodel-rap of Young Thug as it is by hometown heroes like Eazy-E or YG, sounds as natural alongside a Mustard post-hyphy bounce as it does with a trap-tastic trunk thumper from Southside.

But, just to spice things up, the trio also brings along a pair of perfectly-suited guests in G Herbo and Doe Boy, who both tend to defy the dominant sounds of their own respective hometowns in the same way. Herb treats the snares as more of a suggestion than a physical boundary to his conversational flow, while Doe Boy has proven to be more consonant than his Atlanta countrymen like Future, providing an intriguing counterpart to Roddy and Herb’s more glassy-eyed approaches.

You can check out Roddy’s new single, “Ghetto Superstar,” above.

Ella Mai Gets Her Groove Back In The Retro-Styled ‘How’ Video With Roddy Ricch

Don’t cross Ella Mai, or she and her associates will make you regret it. That’s the basic premise of the London-bred, LA-based singer’s new, retro-styled video for “How” featuring Roddy Ricch and Mustard. In it, Ella is stuck in an unfulfilling relationship with a very wealthy man, and with the help of her comrades Mustard and Roddy, plots an escape that leaves her beau breathless — literally and permanently. In the final shots, she hits the road with a car full of luggage, presumably to get her groove back.

“How” is the third single from Ella Mai’s second album, Heart On My Sleeve, which also features the singles “Not Another Love Song” and “DFMU” and appearances from Latto, Roddy, and Lucky Daye. The album was once again executive produced by Mustard and released through 10 Summers and Interscope Records on May 6, debuting at No. 15 on the US Billboard 200 with 20,000 album-equivalent units — the majority in pure album sales. If there’s truly an R&B renaissance taking place, Ella Mai is certainly at its forefront; Heart On My Sleeve landed at No. 2 on Billboard‘s Top R&B Albums chart.

Meanwhile, “How” co-star Roddy Ricch has been enjoying a bounce-back summer behind his new EP, The Big 3, which made up for the disappointing reception for his own sophomore album Live Life Fast.

Mozzy Gets Raunchy In His ‘In My Face’ Video With 2 Chainz, Saweetie, And YG

The turn-up is real in Mozzy’s new video for “In My Face” featuring 2 Chainz, Saweetie, and YG. Produced by Mustard, who also appears in the video, the song is a debauched party anthem that finds Mozzy, Chainz, and Saweetie throwing in some genuinely raunchy verses while YG implores a female partner to “put it in my face.”

All the features involved are good looks; YG and Mozzy are fresh off their joint album Kommunity Service, so it’s good to see them reunite, Saweetie is a fellow Northern California resident who sounds more refreshed than ever here, and 2 Chainz and Mustard have made magic together in the past. All told, their contributions make for an upbeat West Coast jam that should help Mozzy edge closer to the spotlight — or at least hold down a spot in summer playlist rotations for the sunny months.

“In My Face” will appear on the Sacramento rapper’s upcoming mixtape Survivor’s Guilt, which is due this Friday, July 22. Previously released singles include “Lurkin” feat. EST Gee and “Open Arms.” Survivor’s Guilt will be Mozzy’s first release under Yo Gotti’s CMG imprint, which is another good look after the group received a wave of positive press in the wake of their NBA Finals anthem “Big League” and signing GloRilla. CMG is also recently released Gangsta Art, its first compilation album, on which Mozzy certainly gets plenty of shine.

Roddy Ricch And Mustard Cruise In The Desert in Their Boastful ‘Real Talk’ Video

After fans weren’t really feeling his second album, LIve Life Fast, Roddy Ricch went back to the drawing board and returned with a new EP, The Big 3, getting back to basics and resetting ahead of his plans to follow-up his fan-favorite mixtape series Feed The Streets with a third installment this year. On the EP, he reunited with Mustard, the producer behind some of his biggest hits, and together, the dynamic duo dropped some “Real Talk” for their longtime fans.

In the new video for “Real Talk” released today, the Compton and Long Beach natives take it to the dusty dunes of the California desert, cruising with a small fleet of Ford trucks in perfect formation. Roddy sits at the lead, rapping from atop the hood of a Mercedes-AMG. In a separate scene, the rapper and DJ stand on a mirror reflecting the crystal blue sky, resulting in some stunning imagery. And finally, in the video’s third act, they both perform on a makeshift basketball court at sunset, a striking shot made more poignant with Roddy’s Nipsey Hussle tribute shirt. It looks like Roddy’s bounceback is in full effect.

Watch Roddy Ricch’s “Real Talk” video featuring Mustard above.

The Big 3 is out now via Atlantic Records. Get it here.

Roddy Ricch is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.

Vince Staples Gets Jumped At A House Party In His ‘Magic’ Video

Vince Staples runs into some trouble during a house party in his new video for “Magic.” The video opens with Vince buying a bag of frozen vegetables at the liquor store, only revealing that he’s in a bad state as he reaches the counter. When the clerk asks if everything is okay, Vince stoically (but vaguely) replies, “Party down the street. You should have seen me.”

That’s when the video cuts back to watching Vince entering the party in a clever callback to his entrance to the liquor store. Things go left for Vince when he bumps into the wrong guy while trying to have a good time, resulting in him leaving the party with a different set of souvenirs than the ones he came for. The song’s producer, Mustard, also makes a cameo, shaking his head at the overt displays of machismo that ultimately result in Vince’s injuries.

“Magic” is the first single from Vince’s upcoming album, Ramona Park Broke My Heart, which he first began teasing even before releasing its predecessor, the self-titled Vince Staples, last year. The single was first teased in a Beats By Dre commercial featuring Naomi Osaka. This year, he suggested that the album might finally be ready to go once he secured a beat from DJ Quik, which seemingly manifested the outcome he wanted; days later, he’d posted a photo from the studio with the iconic Compton producer. That would suggest (along with the tweet below) that Ramona Broke My Heart is complete and ready for release sometime this year.

Until then, enjoy the “Magic” video above.

Vince Staples Stays True And Turns Up On The Mustard-Produced ‘Magic’

After debuting his new song “Magic” in Naomi Osaka’s new Beats By Dre ad, Vince Staples gives the Mustard-produced song an official release. “Magic” features a Mustard-standard, post-hyphy beat that gives Vince plenty of real estate to sprawl out and once again explain his Long Beach-bred point of view. Toward the end, the beat breaks down, with live horns backing a spoken-word outro by Mustard himself, who details how making it out is an example of “magic” and praises fellow Beacher Vince despite coming from “the other side” of the city.

“Magic” is largely considered to be the first single from Vince’s upcoming album Ramona Park Broke My Heart, which he subtly hinted he’d finished after connecting with another veteran West Coast producer, DJ Quik. Ramona Park Broke My Heart will be Vince’s second album in as many years after dropping his critically-acclaimed self-titled project last year. He may also have even more projects in the works after revealing that he’d recorded 30 verses over different beats with Alchemist for a project that may end up also featuring Earl Sweatshirt. Alchemist later suggested that the duo had completed a whole EP, but for now, it seems Vince is focused on rolling out the long-awaited solo album dedicated to the neighborhood where he grew up. With Mustard and Quik involved, it looks like Vince is departing from his usual chaotic soundscapes, suggesting his most mainstream-friendly project to date.

Listen to Vince Staples’s “Magic” above.

Vince Staples And Mustard Debut A New Song In Naomi Osaka’s Latest Beats By Dre Commercial

Vince Staples’ musical output is an ever-evolving thing. When he started out, his music was abrasive and almost contrarian, intentionally flying against the prevailing wind of hip-hop’s mainstream sound. However, over time, he’s mellowed out, at times flirting with a more accessible sound, most noticeably on the hyperactive FM! and the depressive sound of his 2020 self-titled album. In recent months, signs have pointed to that flirtation becoming a full-blown love affair on his long-awaited album, Ramona Park Broke My Heart, which could be the moment he goes from critical darling to fan-favorite superstar.

First, he tapped DJ Quik earlier this year to help finish the project, and now, it’s clear he’s been working with another West Coast hitmaker in Mustard. A song Vince created with the latter has appeared in the unlikeliest of places: a new Beats By Dre ad featuring tennis superstar Naomi Osaka. In the ad, Osaka is shown putting in a brand-new pair of Beats headphones on the tennis court and laying on the net like a hammock while the new song, “Magic,” plays. Judging from the party-ready vibe of the single, it sounds like Staples is actually making a play for radio and playlist love for a change and he sounds every bit as cozy on the Mustard-standard beat as Osaka looks in her makeshift hammock. Staples’ Instagram post promises more on the way, and we can’t wait.

Mustard’s Car Was Totaled By A Drunk Driver On The Freeway But He’s More Upset About His Wrecked Bike

LA is well-known for its near-constant traffic and the accompanying collisions, but one of the city’s most prominent artists recently had his own run-ins with the city’s infamous driving hazards. Mustard posted the aftermath of his recent accident on Instagram, describing how a drunk driver slammed his truck into the wall on the freeway, totaling the vehicle and destroying his Trek Bike, which was attached to the roof.

“Last night a drunk driver hit me and another car on the freeway slammed my car into the wall,” he recalled. “All the airbags came out totaled by my truck shit felt like a movie.” Fortunately, he says, he walked away with only “minor injuries no major injuries thank you god.” He even managed to point out he was more upset by the loss of his bike, writing, “On top of that my trek bike was in the back. My sh*t was broke. I was more mad about that than my car, man.”

Thankfully, he walked away relatively unscathed and he’ll no doubt be able to replace both the bike and the truck with the fruits of his past year of labors, which included production for Coi Leray, The Kid Leroi, and Roddy Ricch, while he’s also set to star in the upcoming movie Sneaks.