Tyler The Creator’s ‘Call Me If You Get Lost’ Is A Top-Level Rap Album

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Apparently, we all have Westside Gunn to thank for Tyler The Creator rapping again on Call Me If You Get Lost. They should absolutely be the most profuse thanks we can muster. In the leadup to his new album’s release, Tyler credited the Griselda don with inspiring his back-to-basics approach, which also doubles as DJ Drama’s latest Gangsta Grillz mixtape, the most surefire sign a rapper has reached the pinnacle of their powers.

Quiet as it’s kept, Tyler has been one of the best pure MCs across not just one, but two generations. Debuting as he did at the tail end of the late-2000s blog era (when those Gangsta Grillz tapes reigned supreme) but being about 10 years younger than its biggest stars, Ty can proudly claim to represent both that time and this modern, post-Soundcloud streaming boom, acting as the bridge between both that someone like J. Cole imagines himself to be.

But, it was easy enough to forget that Tyler’s pen game is worthy of placement among rap’s upper echelons amidst all the chaos of his early introduction alongside Odd Future or his creative invention in more recent years as the sensitive loner of Flower Boy or the artful eccentric that was Igor. It’s kind of hard to pay attention to a clever turn of phrase or an armor-piercing punchline when you’re too busy feeling revulsion from watching a kid apparently down a roach, or mystified from his and his cohort’s antisocial antics.

Fortunately, Tyler’s latest alter ego, Tyler Baudelaire, has put all that behind him. In fact, of all the alter egos he’s displayed over the past several projects, this one feels the least like a put-on; Tyler was much too far removed in life circumstances from the awkward teen that was Flower Boy by the time he made the album bearing that title, while Igor was inherently a mask, playing up the Warhol-esque arthouse proclivities that drove that album to its critical acclaim and ill-fitting Best Rap Album Grammy win. On Call Me If You Get Lost, Tyler is most like himself, free of the artifice that he no longer feels the need to hide behind — and free to finally let his nuts hang, so to speak.

Here, he raps like a rapper. Boasts of wealth and status abound; on the chest-thumping “Lumberjack,” he flaunts that aforementioned golden statue, bragging that he “bought another car ’cause I ain’t how to celebrate.” He tells just what kind of car with a subtle hint in the punchline: “That big boy, that big bitch for all-weather / It never rain in Cali’, came with an umbrella.” That would be just about any car made by Rolls Royce, which stashes high-end umbrellas in the driver’s side doors of its automobiles. Tyler just told us he has a Rolls in the slickest way possible. Again, thank you, Westside Gunn. Sometimes, amid all the high-concept stuff out there in the world, you just want to hear a rapper floss cool stuff at a high level.

Tyler does cool stuff like this all over the album. On “Corso,” he spits a brain-teasing reference to the 106 & Park classics of his youth: “Hurricane-proof all the views, shit like ‘A Bay Bay.’” He slickly calls back to another misunderstood genius of rap on the barn-burning “Manifesto,” snarling, “I might not have dreadlocks, I might have these gold teeth / But I’m a n**** like you, and you’s a n**** like me.” I am trusting you to catch these references because to understand Tyler is to understand that Tyler is a true student of hip-hop, as well you should be too because if you’re only catching half the bars, you’re missing out. Tyler gets that, which is why he’s employed the ultimate signifier of cultural cachet, DJ Drama, to yell all over his tracks.

And look, I know that a lot of Tyler’s newer, younger, more sophisticated, hip, tasteful fans fell in love with the melodic bent his music has taken on since 2015’s Cherry Bomb. But as a member of that blog generation, someone who counts names like Kendrick Lamar and Wale among my peers and contemporaries, someone who recognized that Tyler could rap his Black ass off but didn’t seem to have anything to rap about until recently, I can’t help but feel like this is his most complete work yet.

He addresses racism, and the backlash to his refusal to speak out on issues that should be self-evident, on “Manifesto.” And his boasts are now Jay-Z level, not just in construction, but in content, revealing an un-self-conscious swagger that doesn’t aim to shock in its bluntness anymore. He’s just getting these bars off, feeling himself, and dismissing — not reacting to, truly dismissing — the lame criticisms his detractors fling at him “from your lunch break,” as he says on the provocatively-titled “Massa.”

Don’t even get me started on the production, which has finally achieved the ideal balance between his cacophonous, Neptunes-inspired percussion parties and the soulful wit of Igor’s most groovy moments. If there’s anything to be disappointed by, it’s that he soils the smooth H-Town sample on “Wusyaname” with an irksome verse from Youngboy Never Broke Again, who does the track justice but brings his abusive baggage to what should be another triumphant, bridging-the-gaps moment of cross-generational synergy. Tyler’s now the wise vet, passing the torch to hungry young upstarts like 42 Dugg that he was once semi-denied.

And he’s hanging, lyrically, socially, and financially with influences like Pharrell and Lil Wayne, bringing out their best because they need to keep him up with him. He even offers an olive branch to fans of his melodic material with “I Thought You Wanted To Dance,” which should appease the flower children who might well be bewildered by all this gruff tough talk. But it’s only an intermission in the rhythmic proceedings, offering a glimpse at a more well-rounded artist and letting us know this is only one of the tricks from his bag. That said, as much as you have to appreciate just how roomy and densely-packed that bag is, Tyler’s still left plenty of room for some good, old-fashioned, rhythm-and-rhymes-first-foremost-and-forever, “I’m the shit and I know it, now let me explain why”-style rap. Thank you, Westside Gunn.

Call Me If You Get Lost is out now on Columbia. Get it here.

Tyler The Creator Got A Chain Worth $500K Made Based On One Of His New Nicknames

Fans who tuned into Tyler The Creator’s new album Call Me If You Get Lost may have noticed that, as opposed to the more tender sentiments expressed on his last two collections, this project featured much more materialistic subject matter than usual (I consider this a good thing). According to TMZ, this newfound ballerific intent isn’t just confined to the lyrics on the new album, as Tyler’s new chain based on his nickname from the album set him back half a million dollars.

It’s a tiny, multicolored bellhop — yes, Tyler chooses to have people call him one of those hotel guys who carry your bags, which… actually makes sense, considering how much he loves bags — covered in yellow, pink, red, and green gems, including diamonds and sapphires. Per TMZ, it contains 23,515 hand-set stones comprising 186 carats in diamonds and 60 carats in sapphires, while the little suitcases actually open and close. It was designed by jeweler Alex Moss, with whom Tyler worked on the piece for around seven months. The idea was sparked then, with around four of those months dedicated to actually acquiring the stones (I would love to see a movie about this, a la Uncut Gems).

You can spot Ty rocking the chain in his video for “Juggernaut,” as well as in shots from the red carpet of the BET Awards, where he performed “Lumberjack” amid a simulated windstorm.

Tyler The Creator Got A Chain Worth $500K Made Based On One Of His New Nicknames

Fans who tuned into Tyler The Creator’s new album Call Me If You Get Lost may have noticed that, as opposed to the more tender sentiments expressed on his last two collections, this project featured much more materialistic subject matter than usual (I consider this a good thing). According to TMZ, this newfound ballerific intent isn’t just confined to the lyrics on the new album, as Tyler’s new chain based on his nickname from the album set him back half a million dollars.

It’s a tiny, multicolored bellhop — yes, Tyler chooses to have people call him one of those hotel guys who carry your bags, which… actually makes sense, considering how much he loves bags — covered in yellow, pink, red, and green gems, including diamonds and sapphires. Per TMZ, it contains 23,515 hand-set stones comprising 186 carats in diamonds and 60 carats in sapphires, while the little suitcases actually open and close. It was designed by jeweler Alex Moss, with whom Tyler worked on the piece for around seven months. The idea was sparked then, with around four of those months dedicated to actually acquiring the stones (I would love to see a movie about this, a la Uncut Gems).

You can spot Ty rocking the chain in his video for “Juggernaut,” as well as in shots from the red carpet of the BET Awards, where he performed “Lumberjack” amid a simulated windstorm.

The Kids In Tyler The Creator’s Unhinged ‘Corso’ Video Really Don’t Appreciate The Free Show He Gave Them

The adventures of Tyler Baudelaire continue in the latest video from Tyler The Creator’s new album, Call Me If You Get Lost. This time, the bawdy, braggadocious alter ego Tyler The Creator is using this album cycle, winds up taking over a child’s birthday party with a loose-limbed live performance backed by DJ Drama in “Corso.”

The video opens with a pair of youngsters stuck outside a restaurant, experiencing bike trouble. Ty’s wicked sense of humor is fully on display here, as these two have very little to do with the goings-on inside, where a children’s birthday party is looking mighty glum. One of the parents begs Tyler to perform a song — thus making his child the “coolest kid in the whole school” — prompting the rapper, bedecked in his suit, shades, and furry hat (fun fact: those are called “Ushanka” hats) to take over the DJ’s table (where Drama is spinning but appreciative), and proceed to deliver an energetic performance, standing on tables and giving his all.

Unfortunately, the kids don’t seem to appreciate it much, watching stone-faced as he expends all his energy, winding up slumped on the floor. Eventually, he gets up, receives profuse thanks from the dad who initially asked him to perform, and the video closes where it began, with the two boys still stuck outside. I don’t know if there’s an overarching narrative to videos like this one, “Lumberjack,” “Juggernaut,” or “Wusyaname,” to say nothing of sketches like “Side Street” and “Brown Sugar Salmon,” but this rollout has offered some fascinating-looking visual components, and the chance to hear T just plain rap again.

Watch Tyler The Creator’s ‘Corso’ video above.

Call Me If You Get Lost is out now via Columbia Records. Get it here.

Tyler The Creator Kept His Promise To ‘Yell On Stage’ At The 2021 BET Awards

Earlier this month, Tyler The Creator gave just over a week’s notice before dropping his new project Call Me If You Get Lost, which features musicians like Lil Wayne, Pharrell Williams, Lil Uzi Vert, and even an brief and uncredited appearance by Frank Ocean. Now hot on the heels of his recent album, Tyler The Creator appeared on stage at the 2021 BET Awards for a blustering performance.

Hours ahead of taking the stage, Tyler The Creator made a promise to his fans on social media. “I YELL ON STAGE TONIGHT AT THE BET AWARDS,” he wrote on Twitter ahead of his appearance. Well, it seems as though the rapper kept his pledge as he gave a rendition of his “Lumberjack” track. His entire performance was delivered while a simulated weather storm was happening on stage, causing the rapper to continuously stumble over while firing off the lyrics to his Call Me If You Get Lost track.

Ahead of returning with his Call Me If You Get Lost LP, Tyler The Creator had been endlessly teasing a new era of music. He debuted his new pastel persona earlier this month with a short teaser, showing that he had traded in his Andy Warhol-inspired IGOR character for a more vibrant look. It looks like Tyler is sticking with the new look as he showed up on the 2021 BET Awards red carpet sporting the same faux fur hat.

Watch a clip of Tyler The Creator at the 2021 BET Awards above.

Call Me If You Get Lost is out now via Columbia. Get it here.

Tyler The Creator Credits Westside Gunn For ‘Making Me Just Wanna Rap Again’

It’s been less than two days since Tyler The Creator shared his sixth album, Call Me If You Get Lost, which arrives two years after the Grammy-winning Igor. But unlike that album, this newest release found him heading back to his old brash rap sound, thanks to DJ Drama, who appeared as the album’s host. After reading through some of the new album’s positive reviews, Tyler hopped on Instagram Live to share some words about his latest release.

“Shoutout rap music, I love it,” Tyler said. “DJ Drama, I love you. What you did for rap — phenomenal. From all the Waynes, all the Dedications, from P the In My Mind Prequel mixtape, to Clipse for the We Got It For Cheaps, from Lupe mixtape run all the Farenheits, the Revenge Of The Nerds, to JAY-Z, to Andre [3000] … to Westside Gunn for making me wanna just rap again.” He added, “I love it. I love rap. It changed n****s lives.”

Recently Drama explained what made working with Tyler unique from other artists. “Normally in these types of situations, if I do a Gangsta Grillz with somebody, they compile their music together and hand it over to me, and then I’ll go in on my own without them and do my thing and return the finished product,” he said. “With Tyler, it was a little different: I came in, gave him an abundance of things—even more than what I had originally placed—and just gave him enough material to choose from and layer it out.”

You can watch Tyler’s livestream in the video above.

Call Me If You Get Lost is out now via A Boy Is a Gun/Columbia. Get it here.

DJ Drama Explained What Made Working With Tyler The Creator Unique From Other ‘Gangsta Grillz’ Projects

Tyler The Creator shared his sixth album, Call Me If You Get Lost, on Friday. The project is his first full-length release since 2019’s Igor which went on to win Best Rap Album at the 2020 Grammys. While all of Tyler’s projects are unique, Call Me If You Get Lost was special in its own sense thanks to contributions from DJ Drama. The present-day record executive is also known for backing several key mixtapes in the 2000s through his Gangsta Grillz series and to the delight of fans, Call Me If You Get Lost was made to sound like a project from that era.

During an interview with Complex’s Andre Gee, Drama was asked how working with Tyler on his new album differed from past acts he collaborated with in the Gangsta Grillz series.

“Normally in these types of situations, if I do a Gangsta Grillz with somebody, they compile their music together and hand it over to me, and then I’ll go in on my own without them and do my thing and return the finished product,” he replied. “With Tyler, it was a little different: I came in, gave him an abundance of things—even more than what I had originally placed—and just gave him enough material to choose from and layer it out.” He added, “It has that Gangsta Grillz feel, but this is Tyler’s album. I wanted to relinquish some of the control and let him do what he always dreamed about.”

Altogether, Call Me If You Get Lost presents 16 songs with features from Frank Ocean, 42 Dugg, Ty Dolla Sign, Lil Uzi Vert, Pharrell, NBA Youngboy, Lil Wayne, Teezo Touchdown, Domo Genesis, Brent Faiyaz, Daisy World, and Fana Hues

Call Me If You Get Lost is out now via A Boy Is a Gun/Columbia. Get it here.

Some artists covered here are Warner Music artists. Uproxx is an independent subsidiary of Warner Music Group.

DJ Drama Explained How Working With Tyler The Creator On A ‘Gangsta Grillz’ Project Was Unique

Tyler The Creator shared his sixth album, Call Me If You Get Lost, on Friday. The project is his first full-length release since 2019’s Igor which went on to win Best Rap Album at the 2020 Grammys. While all of Tyler’s projects are unique, Call Me If You Get Lost was special in its own sense thanks to contributions from DJ Drama. The present-day record executive is also known for backing several key mixtapes in the 2000s through his Gangsta Grillz series and to the delight of fans, Call Me If You Get Lost was made to sound like a project from that era.

During an interview with Complex’s Andre Gee, Drama was asked how working with Tyler on his new album differed from past acts he collaborated with in the Gangsta Grillz series.

“Normally in these types of situations, if I do a Gangsta Grillz with somebody, they compile their music together and hand it over to me, and then I’ll go in on my own without them and do my thing and return the finished product,” he replied. “With Tyler, it was a little different: I came in, gave him an abundance of things—even more than what I had originally placed—and just gave him enough material to choose from and layer it out.” He added, “It has that Gangsta Grillz feel, but this is Tyler’s album. I wanted to relinquish some of the control and let him do what he always dreamed about.”

Altogether, Call Me If You Get Lost presents 16 songs with features from Frank Ocean, 42 Dugg, Ty Dolla Sign, Lil Uzi Vert, Pharrell, NBA Youngboy, Lil Wayne, Teezo Touchdown, Domo Genesis, Brent Faiyaz, Daisy World, and Fana Hues

Call Me If You Get Lost is out now via A Boy Is a Gun/Columbia. Get it here.

Some artists covered here are Warner Music artists. Uproxx is an independent subsidiary of Warner Music Group.

Frank Ocean Makes A Brief Uncredited Appearance On Tyler The Creator’s New Album

New Frank Ocean music is a rare thing. His last album, Blonde, came out in 2016, and he’s only released a handful of songs since then. However, today brings new music from Ocean that we weren’t expecting, as he makes a surprise appearance on Call Me If You Get Lost, the new album from Odd Future associate Tyler The Creator.

Ocean pops up on “Lemonhead,” although he doesn’t appear to be credited for it on streaming platforms. Ocean comes in during the latter half of the two-minute song. As Tyler sings, Ocean offers a few spoken-word lines, saying, “My bro is runnin’ his finger around th-the Ai Weiwei, Ai Veivei bowl. I got that sh*t sittin’ on my counter like a fruit bowl, that’s like a hundred racks. I like the color green, in every shade. I like life. Mine, like, my life. Don’t f*cking bite, y’all n****s love to steal.”

Ocean’s lyrics reference artist and activist Ai Weiwei, whose work titled “Bowls Of Pearls” — which consists of two porcelain bowls filled with pearls, made to look like bowls of rice — sold for $391,500.

Listen to “Lemonhead” above.

Call Me If You Get Lost is out 6/25 vie Columbia Records. Pre-order it here.

Tyler The Creator Earns The ‘Juggernaut’ Title With Lil Uzi Vert And Pharrell

Tyler The Creator turned to a new chapter in his career with the 2019 release of Igor, the rapper’s fifth album. It saw him truly putting his artistry on display in the way that he wanted to. Luckily for him, it all paid off as the album would go on to win Rap Album Of The Year at the 2020 Grammys despite Tyler’s ill sentiments with the honor. That’s all in the past now as he’s returned with his latest album, Call Me If You Get Lost.

Across the project’s 16 songs, an eye-catching track on Call Me If You Get Lost comes on “Juggernaut” with Lil Uzi Vert and Pharrell. The track is a bass-knocking number that’s equally chaotic and erratic as it is energetic and bouncy. This is thanks in large part raucous placement of the song’s drums that provide a unique landscape for the three rappers to lay their bars on.

Altogether on Call Me If You Get Lost, Tyler invites 42 Dugg, Ty Dolla Sign, NBA Youngboy, Lil Wayne, Teezo Touchdown, Domo Genesis, Brent Faiyaz, Daisy World, and Fana Hues. The project was also led by two singles: “Lumberjack” and “Wusyaname.”

You can press play on “Juggernaut” in the video above.

Call Me If You Get Lost is out now via A Boy Is a Gun/Columbia. Get it here.

Lil Uzi Vert is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.