Big Energy

Latto Reveals The Artwork And Release Date For Her Second Album, ‘777’

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Atlanta rapper Latto — who recently made waves when she appeared on rising rapper Omeretta The Great’s “Sorry Not Sorry” admitting that she, like many of the city’s greats isn’t technically from ATL — is set to depart as headliner on the Monster Energy Outbreak Tour later this week, and as it turns out, she won’t be going empty-handed. Today, Latto announced the official release date for the long-awaited follow-up to her 2020 debut album, Queen Of Da Souf and shared its carnival-themed artwork.

Titled 777, the album will arrive on March 25 via RCA Records. On the cover, Latto stands in front of a massive bullseye in white boots, shorts, and an extremely cropped top with knives and daggers stuck into the target behind her. According to a tweet she also shared, the artwork offers a glimpse into her state of mind as she prepares to release her first album since the lockdown and her official name change. “I put a lot of thought into my artwork,” she wrote. ” hope u guys love it and understand where I’m at mentally 🙂 the music will give just as much as the visuals! I PROMISE U THAT!”

Meanwhile, Latto’s biggest single to date, the Mariah Carey-sampling “Big Energy,” continues to rise on the Billboard Hot 100, reaching a new peak at No. 14 this week, up three spots from last week. Can it climb into the top 10? Perhaps her announcement will help it do so, but its success will certainly go a long way toward helping her album make an impressive debut when it drops on March 25, along with her new single “Wheelie” featuring 21 Savage. In the meantime, you can catch Latto — along with fellow ATLien supporting act Kali — on tour in Santa Cruz, California, San Francisco, Seattle, and Fresno starting March 19.

Latto ‘Could Hear’ Doja Cat On A Remix Of Her Hit Single ‘Big Energy’

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Latto‘s hit single “Big Energy” has been climbing the Hot 100 ever since its release last year, clocking in at 15 weeks on the chart and currently holding at No. 34 — its peak position to date. With the song doing so well, the timing is better than ever for Latto to release a remix and potentially launch it even further up the standings. But who would be on it? When a recent interview with Bootleg Kev brought up Doja Cat as a potential guest feature, Latto agreed that she “could hear it,” although she remained coy about details, only admitting that the remix is in the works.

It wouldn’t be the first time the pair has collaborated. In 2020, both rappers were tapped to appear on the remix of Chloe X Halle’s hit song “Do It” along with City Girls. Also, incidentally, the song right behind Latto’s on the Hot 100 this week is Doja Cat’s “Kiss Me More” featuring SZA, so both artists could absolutely receive a boost from collaborating.

Doja Cat’s services are in high demand though, with artists like Baby Tate seeking to pair up with her on Doja’s “Get Into It (Yuh)” and burgeoning punk rapper Snot seeking her attention on his own song named after her. But Doja herself has said that she wants to be more picky when it comes to collaborators in the future, which could make it harder for other artists to secure her co-sign.

In any case, Latto’s got enough to do right now as she prepares to headline the Monster Energy Outbreak Tour along with emerging TikTok rapper Kali this spring (Kali would also make for a great guest if Latto wanted to help the younger artist with a leg up). However it turns out, the “Soufside” rapper will likely keep rising in popularity as she plans the release of her second album.

Latto Switches Lanes And Arrives With ‘Big Energy’ On Her Dance-Ready Single

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Without a doubt, Latto was one of the highlight rappers to make her presence known in 2020. The Atlanta native made her mark with her inclusion in the 2020 XXL Freshman class and with the release of her major-label debut album, Queen Of Da Souf. However, with a new year comes new goals and new levels to reach and so far in 2021, Latto seems to be right on track towards achieving that. Months removed from a name change, the rapper returns with her latest single, “Big Energy,” a track that had fans requesting its release due to its uniqueness.

Latto’s newest release takes a step away from her usual hard-hitting strip club-friendly tracks as she opts to show off her versatility with the new dance-ready single. The song’s release comes after the rapper teased it during a brief performance during this month’s 2021 MTV VMAs. Prior to that set, Latto teased the song on social media which led to her fans repeatedly asking for its release and after a bit of a wait, the song is finally here for them to enjoy.

“Big Energy” arrives after Latto teamed up with Toosii for the video to their “5’5′” collaboration. Before that, she linked with Don Toliver and Lil Durk for a visual to “Fast Lane” from the F9 soundtrack.

Press play on Latto’s new track in the video above.