adidas Originals and global music icon Bad Bunny continue their successful partnership with the launch of the Adizero SL72. This innovative sneaker blends retro and modern elements, bridging adidas’ 1970s archives with contemporary design.
The Adizero SL72 merges the classic SL 72 upper with the cutting-edge Adizero sole, combining heritage with advanced performance. Iconic details like the Trefoil logo and the Badge of Sport are seamlessly integrated, embodying both nostalgia and forward-thinking design.
The campaign, themed “Shift the Timeline,” explores the intersection of the ’70s and 2000s through creative visuals such as double exposures, cropped images, and mixed media. This artistic approach highlights the shoe’s versatility, blending high fashion, comfort, and performance. Bad Bunny’s influence as a trailblazer and visionary shines through, offering fans a fresh perspective on adidas’ storied past reimagined for the future.
Sign-ups for the Adizero SL72 begin on December 10th via the CONFIRMED app and at adidas flagship stores. The sneaker officially launches on December 14th at adidas.com/badbunny, flagship stores, and select retailers. Priced at $160 USD for adults, this release captures the spirit of creativity and innovation that defines both adidas and Bad Bunny.
With this latest collaboration, the partnership continues to push boundaries, blending eras and styles to inspire a new generation of sneaker enthusiasts.
There really isn’t anyone bigger in his respective genre than Bad Bunny right now. The Puerto Rican native has been producing hit after hit for about eight years now. No matter when or what he drops, his tracks and projects always seem to do respectable to massive numbers. His latest single, “EL CLúb,” is already becoming another smash, with over 2.1 million views on YouTube. That’s good for the number six overall spot in trending for music. This is Benito’s second single of 2024, and it follows the release of “Una Velita” back in September. It was a pretty somber release focusing on life’s sometimes unrelenting wave of obstacles and how difficult it can be to overcome them.
Somewhat conversely, “EL CLúb,” is aptly titled for where it will see a lot of success (the nightclub). However, it’s still a pretty sad track if you know how to read Spanish or translate the lyrics to your native language. Bad Bunny is struggling with the loss of a former partner, and he’s at the club trying to cope with his nagging emotions. Based how the verses are being presented, it sounds like he’s having a heated conversation with this woman, and she rips into Benito for not being what she had hoped. It’s a banger though, as it blends reggaeton, edm, and house in an effective and trippy way. It’s also the lead single for a 2025 album, currently abbreviated as DTmF.
2019, blinked and now we’re here 2020, the last time I was happy 2022, the last time I saw you Life didn’t grant me any of the things I asked for I don’t know what happened I prayed to God, but He ghosted me too
Bad Bunny has a bad case of FOMO (and even worse dreams) after missing out on a night at “El Clúb” in his trippy new video of the same name. The Puerto Rican star’s new single blends his signature reggaeton roots with uptempo house EDM for the perfect soundtrack to a night out on a packed dance floor.
In the video, which opens with a fake out club sequence, Benito is seen siting up in bed, actually taking in the hedonistic scenes on his cell phone screen. In a subtle bit of foreshadowing of the psychedelic visuals ahead, he’s actually doubled in this scene, with his “clone” jumping on the bed trying to relieve his cabin fever. After putting his phone down and cutting off the lights, however, the effects of his late-night viewing hit him hard in a series of frenetic visuals that include Bad Bunny making out with himself, transforming into a woman, and waking up in a burning room. The video ends with a somber homage to his native soil, perhaps inspired by the comments of a certain comedian at the rally for our future dictator like his previous single, “Una Velita.”. Coming from his background, he likely recognizes just how bad things can get — and how important it is to dance those cares away.
Today, adidas Originals announced an exciting new collaboration between global music sensation Bad Bunny and soccer icon Lionel Messi. The “Bad Bunny & Messi Collection” highlights the powerful connection between music and sport, paying tribute to the individual legacies of both stars while solidifying adidas’ role in global culture.
Bad Bunny, born Benito Antonio Martinez Ocasio, has long admired Messi, often referencing the soccer legend in his music, including five mentions in his latest album. Messi, in turn, has shown his respect for the Puerto Rican artist, sharing that seven Bad Bunny tracks are featured on his pre-game playlist. The collection reflects their mutual admiration, uniting two cultural giants who have pushed boundaries in their respective fields.
The collection draws inspiration from Adidas’ heritage and features two of the brand’s iconic models—the Adidas Gazelle and the Adidas F50 cleat. The F50, a soccer cleat Messi wore throughout his illustrious career, is renowned as one of the best soccer shoes ever. Meanwhile, the Gazelle, once a staple in indoor soccer gyms, has evolved into a lifestyle footwear icon and one of Bad Bunny’s favorites.
Both models in the collection pay homage to Messi’s numerous accomplishments, particularly his status as the greatest male footballer in the world. Gold accents on the designs are inspired by the prestigious trophies Messi has won, and the “X” stripe on the heel references his famed number 10 jersey. With blue details connecting back to adidas’ heritage, the collection merges tradition and excellence. Both shoes also feature the signatures of Bad Bunny and Messi, symbolizing their partnership and shared legacies.
“Messi’s last name has become its own word, a synonym for greatness, courage and heart,” said Benito Martinez Ocasio. “Watching him play with the passion he does is a privilege. I compare the love he feels for his country and his sport to the love I feel for music and Puerto Rico. Collaborating with him is an honor that so many people dream of and I never even imagined I could achieve it. Today, I feel so grateful to be able to represent our culture with the GOAT.”
“This campaign celebrates our fans. Seeing people who follow me and support me does more than just inspire me, it makes me feel very grateful. I always try to give everything I have on the pitch, so it’s great to see that there are people who appreciate that effort and always support me, even in bad times,” said Lionel Messi. On the collaboration with Benito, he commented, “Music is connected to many aspects of my life, and Bad Bunny is an artist who is never missing from my playlist.”
In celebration of this historic collaboration, adidas is launching a campaign that pays tribute to the millions of fans who have supported Bad Bunny and Messi. The campaign’s centerpiece is a heartfelt letter, crafted from fans’ messages across social media platforms like Instagram, YouTube, and X (formerly Twitter). The letter, brought to life in a short film featuring both stars, expresses these figures’ deep impact on their fans, with Messi and Bad Bunny taking turns reading it aloud.
The Bad Bunny & Messi F50 will be available globally for 300 EUR, while the Gazelle will be sold exclusively in North and South America for 180 EUR. Fans can sign up for the collection on the Adidas CONFIRMED app starting October 21, and it will be available in stores on October 26.
This collaboration redefines the intersection of sport and music, offering a unique moment that resonates beyond soccer and entertainment.
There aren’t many names in the world of music that are bigger than Bad Bunny. There aren’t many names in the world of sports that are bigger than Lionel Messi. Now, the two are coming together as part of a new collection from adidas that sits directly at the intersection of sport and culture.
some moments are made for the world to see. ⁰this is one of them.⁰⁰introducing Messi x Bad Bunny collection, available 10/26.
The aptly named ‘Bad Bunny & Messi’ Collection features special silhouettes of two shoes. One, the adidas Gazelle, is a favorite of Bad Bunny, while the other is the adidas F50 cleat, which Messi has worn throughout his decorated career. To celebrate two of the biggest stars on the planet linking up, adidas dropped a campaign film on Instagram on Monday afternoon.
Both releases will share a number of details, which adidas laid out in a release.
Each model in the collection pays tribute to individual trophies honoring Messi’s status as the best male footballer in the world, with gold hues inspired by the prestigious trophy and design elements like the ‘X’ stripe heel that reference Messi’s number 10 jersey number. The blue accents connect the designs to adidas’ heritage, blending tradition with excellence. Both the Gazelle and F50 models feature the signatures of Bad Bunny and Messi on their famous stripes, symbolizing their mutual respect and enduring legacy. The shoes also sport the Trefoil and Badge of Sport logos, along with the inscription ‘Bad Bunny Para Messi’ on the tongue. These designs transcend their original athletic purpose, fostering a new community that merges sport, music, fashion, and creative expression.
The F50s will be a worldwide release, while the Gazelles will only be available in North and South America. Both Messi and Bad Bunny expressed their admiration for one another in an interview with ESPN, with the latter saying a collaboration with Messi is “a dream come true” and Messi praising Bad Bunny’s music as being “part of the mix that always plays.”
Today, adidas Originals announces a one-of-a-kind partnership between two global superstars, Benito Antonio Martinez Ocasio, better known as Bad Bunny, and soccer legend Lionel Messi. The Bad Bunny & Messi Collection celebrates the incredible connection between music and sport, two passions that unite fans across the world, and pays homage to the individual legacies of Bad Bunny and Messi, while cementing adidas’ role in culture.
Bad Bunny has long admired Messi, referencing the soccer superstar in his music, including five mentions in his latest album. Messi, in turn, has expressed his own admiration for the Puerto Rican artist, revealing that seven Bad Bunny tracks are included on his personal pre-game playlist. As two adidas ambassadors, this collaboration reflects a deep mutual respect between the two stars — two titans in their fields — pushing the boundaries of their respective crafts.
The Bad Bunny & Messi Collection draws inspiration from adidas heritage models, materials, and colorways from its rich brand archives. It features two of adidas’ most celebrated silhouettes – the adidas Gazelle and the adidas F50 cleat. The F50 has been worn by Messi throughout his playing career and is widely recognized as one of the best soccer cleats of all time. The Gazelle has evolved from being worn in indoor soccer gyms to a lifestyle footwear icon and one of Bad Bunny’s favorite styles.
Each model in the collection pays tribute to individual trophies honoring Messi’s status as the best male footballer in the world, with gold hues inspired by the prestigious trophy and design elements like the ‘X’ stripe heel that reference Messi’s number 10 jersey number. The blue accents connect the designs to adidas’ heritage, blending tradition with excellence. Both the Gazelle and F50 models feature the signatures of Bad Bunny and Messi on their famous stripes, symbolizing their mutual respect and enduring legacy. The shoes also sport the Trefoil and Badge of Sport logos, along with the inscription ‘Bad Bunny Para Messi’ on the tongue. These designs transcend their original athletic purpose, fostering a new community that merges sport, music, fashion, and creative expression.
“Messi’s last name has become its own word, a synonym for greatness, courage and heart,”said Benito Martinez Ocasio.“Watching him play with the passion he does is a privilege. I compare the love he feels for his country and his sport to the love I feel for music and Puerto Rico. Collaborating with him is an honor that so many people dream of and I never even imagined I could achieve it. Today, I feel so grateful to be able to represent our culture with the GOAT.”
“This campaign celebrates our fans. Seeing people who follow me and support me does more than just inspire me, it makes me feel very grateful. I always try to give everything I have on the pitch, so it’s great to see that there are people who appreciate that effort and always support me, even in bad times,”said Lionel Messi. On the collaboration with Benito, he commented, “Music is connected to many aspects of my life, and Bad Bunny is an artist who is never missing from my playlist.”
To coincide with the launch, adidas is releasing a campaign that commemorates this groundbreaking partnership by honoring the millions of Bad Bunny and Messi fans who have voiced their devotion through social media, in the stands, and beyond, over the years. At the center of the campaign is a touching letter, crafted from the heartfelt words of fans on Instagram, YouTube, and X (formerly Twitter). This powerful message is brought to life in a short film featuring Messi and Bad Bunny, who read excerpts from the letter which begins with a soulful truth for both stars, “this country wouldn’t be the same,” says Messi, “… if you were born anywhere else,” continues Bad Bunny.
With a focus on creativity and excellence, this collection redefines the interplay between soccer and music, creating a moment that will resonate far beyond the worlds of sport and entertainment.
The Bad Bunny & Messi F50 will be available globally at RRP 300 EU. The Bad Bunny & Messi Gazelle will be available exclusively in North & South America at RRP 180 EUR. Sign-ups for the collection will be available on the CONFIRMED and adidas flagship apps starting October 21st, and in adidas flagship stores starting October 26th.
The sneakers feature a gum rubber sole, paired with a coordinating midsole for a unified look. Additionally, the uppers are carefully made from brown leather, accentuated by additional suede overlays for contrast. Further along the sides, Adidas’s famous Three Stripes are presented in sail leather, with Benito and Leo in red lettering.
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Sneaker Bar Detroit reports that the Bad Bunny and Lionel Messi x Adidas Gazelle Indoor will be released on October 26th. Also, the retail price of the sneakers will be $180 when they drop. Further, make sure to let us know what you think about these kicks in the comments below. Additionally, stay tuned to HNHH for the most recent updates and news from the sneaker community. We’ll make sure to offer you the newest products from the most notable brands.
Originally designed for indoor soccer, the Gazelle Indoor maintains its sporty roots while transitioning seamlessly into streetwear. The rubber outsole provides excellent grip, making it suitable for various activities. As sneaker enthusiasts eagerly await this release, the collaboration highlights the intersection of sports and music. Also, the Adidas Gazelle Indoor collaboration with Bad Bunny and Lionel Messi promises to be a must-have for fans of both icons. With its unique colorway and special details, this sneaker is sure to capture attention and elevate any collection.
The sneakers boast a gum rubber sole, complemented by a matching midsole for a cohesive look. Additionally, the uppers are meticulously crafted from brown leather, enhanced by more suede overlays for contrast. Further along the sides, Adidas’s iconic Three Stripes are rendered in sail leather, with Benito and Leo in red font.
Sneaker Bar Detroit reports that the Bad Bunny and Lionel Messi x Adidas Gazelle Indoor will be released on October 26th. Also, the retail price of the sneakers will be $140 when they drop. Further, make sure to let us know what you think about these kicks in the comments below. Additionally, stay tuned to HNHH for the most recent updates and news from the sneaker community. We’ll make sure to offer you the newest products from the most notable brands.
Hispanic Heritage Month is a time to honor and celebrate the rich culture, history, and contributions of the Hispanic community. In the world of sneakers, several brands have created designs that pay tribute to this vibrant heritage. From bold colors to intricate patterns, these sneakers not only make a style statement but also carry meaningful cultural significance. Here’s a roundup of some of the best sneakers to celebrate Hispanic Heritage Month in style.
Bad Bunny, the Puerto Rican superstar, has made a significant mark on both music and fashion, and his collaboration with Adidas reflects his cultural influence. As part of celebrating Hispanic Heritage Month, the Bad Bunny x Adidas Gazelle Indoor “Core White” stands out as a tribute to his roots and the broader Hispanic community. Featuring a clean white leather upper with gum rubber soles and subtle sail and black accents, the sneaker combines modern streetwear with traditional elements.
The Jordan 1 “SiEMPRE Familia” is a perfect addition to Hispanic Heritage Month celebrations, with its design paying homage to Mexican culture. Released in 2021, this sneaker showcases intricate details like ornamental Swoosh embroidery, symbolizing the rich heritage of the Hispanic community. The black and red colorway, paired with bold elements, captures the vibrancy of traditional Mexican art. The “Familia” branding on the tongues further emphasizes the importance of family and unity, key values in Hispanic culture.
Adidas Samba “Día de Muertos Pack Black”
Image via Adidas
The Adidas Samba “Día de Muertos Pack Black” pays tribute to the deeply rooted traditions of Día de Los Muertos, a significant cultural celebration in Mexico. Featuring floral embroidery and intricate stitching, this design honors the vibrant marigolds often seen on altars during the holiday. The classic black base of the Samba contrasts beautifully with these bold details, making the sneaker a stylish yet meaningful nod to the tradition.
J. Balvin x Jordan 3 “Rio”
Image via Nike
The J. Balvin x Jordan 3 “Rio” brings vibrant energy to Hispanic Heritage Month, reflecting the colorful essence of the Colombian artist and his cultural roots. J. Balvin brings his dynamic style to the classic Air Jordan 3 with vibrant shades of blue, green, and pink. These lively colors pay tribute to the energy of his hometown, Rio. His signature smiley face logo on the heel adds a playful and personal touch. This collaboration perfectly blends fashion with cultural heritage.
Jarritos x Dunk Low SB
Image via Nike
The Jarritos x Dunk Low SB is a perfect blend of tradition and streetwear, celebrating the rich culture of Mexico. This collaboration between the iconic Mexican soda brand Jarritos and Nike Skateboarding honors the brand’s heritage and craftsmanship. Bold colors and unique materials bring the design to life on these Jarritos Dunk SBs.
Bad Bunny is a global music superstar, but the “Baticano” rapper’s home and heart will forever belong to Puerto Rico. Over the years, he has showcased his silly side with meme-worthy photos and viral videos. However, when it comes to his native country, it’s not a laughing matter.
On his latest song, “Una Velita,” Bad Bunny is using his award-winning voice and international platform to draw attention to the plight of his people. Bad Bunny’s discography is filled with danceable bops, but now he adds a political resistance track to round things out.
With all eyes on Puerto Rico’s gubernatorial election, as well as the anniversary of Hurricane Maria, Bad Bunny offers a public prayer for the island. “And of the Holy Spirit, may God protect my song / I don’t want a tarp, I want His mantle / Obviously, the light will go out, God knows it will never rеturn / The bridge they took so long to build, thе river has grown and will break it / A couple of songs saved on my phone for when the signal goes out,” he raps (translated to English).
Bad Bunny then turns his sharp pen toward elected officials, rapping: “The signal has already been given, and they don’t wanna see it, it’s just that the Puerto Ricans have to wake up / Don’t forget the old lady over there who lives alone, we need to help her / Remember that we’re all from here, it’s up to the people to save the people / Don’t send me anything from the government, those bastards will hide it / They’re going out on the streets just for photos, they can all go to Hell / Five thousand were left to die, and that we’ll never forget / The palm tree they want to use to hang the country, one of these days we’ll take it down.”
⁰this is one of them.⁰⁰introducing Messi x Bad Bunny collection, available 10/26. 
