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All Of Michael Jordan’s Business Ventures

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Michael Jordan, also referred to by his initials MJ, is a retired, six-time NBA Championship winner who primarily played for the Chicago Bulls. Michael received numerous awards and accolades throughout his 15-year career as a professional basketball player. He is widely regarded as the greatest basketball player of all time. His success on the court is nothing short of legendary, but his business pursuits off the court have transcended him to a global financial powerhouse. Forbes estimates that Michael’s net worth is in the ballpark of $2 billion. This figure makes him the richest former or current basketball player, and one of the richest African Americans in the United States. Here is a rundown of his current business ventures.

Majority Owner Of The Charlotte Hornets

In 2010 Michael Jordan made a purchase of the Charlotte Bobcats for an estimated $275 million. The purchase made the NBA legend the only high-profile ex-basketball player to own a majority franchise stake in the NBA. The Bobcats changed their name to the Hornets after the original Charlotte Hornets moved to New Orleans and changed their name to the Pelicans.

Jordan’s purchase came at a time when the former Bobcats were having a terrible run in the league. They had spent an entire decade without any high-profile NBA player and could hardly make progress in the playoffs. Michael hoped to inject some much-needed resources to improve the performance of his hometown team.

The acquisition could not have come at a better time for the former NBA star. The NBA franchise has exploded into a global phenomenon since 2010. Owners and investors of the NBA have been able to enjoy significant financial returns. Although the team has not reached the heights Michael would have hoped for, his stake in the franchise has become a significant business investment in his portfolio.

Forbes estimated that the Charlotte Hornets had an estimated valuation of $1.5 billion in 2020. Michael is no longer the sole owner of the franchise. He partnered with Melvin Capital venture fund Gabe Plotkin, as well as the DI Capital founder Daniel Sundheim who bought some of his shares in 2019. He is, however, still the majority shareholder.

Air Jordan Brand

Air Jordan is the best-selling sneaker and sports apparel brand in history – and that is by quite some margin. The first Jordan sneakers, the Jordan 1s, were designed by Nike for Michael in 1984. The sneaker was released to the public for purchase the following year. It is an understatement to say that Jordan’s illustrious career directly influences the sales of the sneakers.

Jordan sneakers were so popular in the 90s that Michael and Nike agreed that the Air Jordan brand would operate 100% independently from the Nike Corporation. It has been reported that Air Jordan raked in $5.1 billion for Nike in 2022 and Michael’s deal ensures that he receives 5% of the sales. This would mean that Michael earned in excess of $100 million in 2022 from the Nike deal alone.

Real Estate Portfolio

Michael Jordan also boasts an impressive real estate portfolio. He is rumored to have four houses in the United States totaling about $60 million. The most famous of all his abodes is his No.23 mansion in Chicago. The house is a customized Michael Jordan haven and was the house he lived the longest in while playing for the Chicago Bulls.

Sources close to the hall-of-famer reveal that he has been trying to sell the mansion for $14 million. He is yet to find a buyer. He bought the mansion in 1991 after winning his first championship. The house was famously featured in rapper Travis Scott’s video aptly called Franchise. Jordan owns other homes in his hometown North Carolina and in Florida and Utah.

Michael Jordan Steakhouse

The fine-dining restaurant group was founded by the retired basketball player in 1997. The main location was in Grand Central Terminal, New York City, though locations exist in Uncasville, Connecticut; Ridgefield, Washington, and Chicago. The restaurant chain primarily prepares high-quality steaks for its customers. They can also be ordered via the website and shipped to customers countrywide.

Co-brand Director At Hanes

Michael Jordan and apparel brand Hanes celebrated three decades of their partnership in 2019. Michael inked his first endorsement deal with Hanes in 1989 and has been an unwavering brand ambassador for the North Carolina apparel company. Hanes calls the partnership the longest-running and most successful partnership of its type to date. 30 years is comparably as long as Michael’s deal with Nike, so we should safely assume that both parties are happy with the arrangement. Michael has since taken up a co-brand director role at Hanes.

Shareholder Of The Miami Marlins Baseball Club

Michael Jordan joined his fellow sports legend, former MLB superstar Derek Jitter to acquire a small percentage of the Miami Marlins. Michael was part of Derek’s sixteen investors that raised a reported $1.2 billion to acquire minority ownership of the baseball franchise. Details of the acquisition are all over the place with some reports estimating that Derek owns a 4% stake and Michael owns a 0.5% stake.

Michael famously came out of basketball retirement to play professional baseball. The move did not have the success he has intended and later returned to the basketball court. It seems like even his investment in the MLB has also suffered a decline with reports indicating that the value of the Marlins has dropped to an estimated $990 million.

Owner Of A NASCAR Racing Team – 23XI Racing

Michael Jordan owns 23XI racing. This is a professional auto racing organization that competes in the NASCAR Cup Series. Michael, the majority shareholder, co-owns the organization with Denny Hamlin – a professional NASCAR racing driver. Bubba Wallace, the only black driver in the NASCAR Cup Series was signed on to drive the No. 23 stock car for 23XI. The organization has achieved relative success since Michael and Denny took over.

Owner And Corporate Adviser For Betting Company, Draft-Kings

In 2020, DraftKings announced that Michael Jordan had acquired an ownership stake at the betting company in exchange for a role as a special advisor. Michael and DraftKings have not yet given further details on the partnership. The partnership might seem like a conflict of interest at a glance. Michael owns the Charlotte Hornets who play in a league that currently has contracts with DrafKings.

The NBA, however, allows investors, including governors, to have involvement with sports betting and fantasy sports businesses.  This is, of course, subject to safeguards required under league rules to prevent these conflicts of interest. Perhaps this move didn’t come as a surprise to many die-hard Michael Jordan fans. The legend has expressed his affinity for gambling throughout his career.

Michael Jordan Grove XXIII Golf Course

The private golf course is located on what used to be an orange grove near Hob Sound, South Florida. Overall, the golf course is meant for professional as well as casual golfers. Grove XXIII is an exclusive golfing ground with the membership capped at 100. The estate has a 15,000-square-foot contemporary clubhouse has a practice range and a training facility for men and women. Such an investment should not come as a surprise because Michael’s love for golf has been widely documented for years.

Other notable business investments by the legendary basketball player include a Nissan dealership that bears his name – Michael Jordan Nissan Dealership. Also, he has had a long-standing relationship with McDonalds and has appeared in several commercials for the fast food chain. McDonalds makes their now famous celebrity-inspired meals and the one named after Michael Jordan is primarily sold in the greater Chicago area.

Air Jordan: The Most Successful Sneaker Line Ever!

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Air Jordan has been an ultimate sneaker brand for over more then 30 years. For over 30 years, It has been the ultimate sneaker brand. The brand has a rich history that spans generations, and it has become a sportswear icon. Nike’s partnership with Michael Jordan birthed the brand via his 1984 signature shoe. Air Jordan 1’s success led to enduring popularity of its iconic sneaker successors. The brand is known for its cutting-edge technologies, innovative designs, and attention to detail.

Beyond footwear, they symbolize excellence, fashion, and triumph for many.

Air Jordans have been a staple of sneaker culture since their inception in 1984. Over the years, the brand has produced some of the most iconic and successful basketball sneakers of all time. Among the most successful of them are the Air Jordan 1, 3, 4, 6, 11, and 12.

Air Jordan 1

The Air Jordan 1 was first released in 1985, and it quickly became a sneaker icon. Peter Moore designed it as Michael Jordan’s debut NBA signature shoe. Being a game-changing design, with a high-top silhouette and eye-catching colorways that were uncommon in basketball shoes at the time. In fact, the NBA initially prohibited the shoe because it violated the league’s strict uniform policy. Despite the setback, it became a classic, solidifying the brand as a major player in sneakers

In addition to its iconic design, It has left an indelible mark on popular culture. Famous people have worn it in music videos, movies, and TV shows, making it iconic. The influence of the Air Jordan 1 on fashion and culture is a testament to its timeless design. Today, It is still highly sought after by sneakerheads and fashionistas alike. It is constantly released in new colorways and collaborations, ensuring that its legacy lives on for years to come.

Air Jordan 3

Debuted in 1988, Air Jordan 3 has been regarded as one of the most successful of all time . It was designed by Tinker Hatfield, featured the JumpMan logo and introduced the world to Elephant Print. Air Jordan 3 was also the first shoe to feature visible air cushioning, making it a game changer. This sneaker was a watershed moment for the Air Jordan brand, solidifying its position as a market leader in the sneaker industry.

Furthermore, its impact on sneaker design and technology, It has also had a lasting impact on popular culture.  Some of the world’s most famous people wore the shoe, and it appeared in numerous music videos, movies, and television shows.. The sneak is still being released in new colorways and collaborations today, proving that its success is not limited to its initial release over 30 years ago. Overall, It is an important part of the Air Jordan legacy, and its success has contributed to the Air Jordan brand’s status as one of the most successful and iconic sneaker lines of all time.

Air Jordan 4

The Air Jordan 4 has a special place in the hearts of sneakerheads and basketball fans alike. This iconic shoe, designed by legendary designer Tinker Hatfield and released in 1989, quickly became a must-have item for anyone. It was a departure from its predecessors, with a distinct design and game-changing features that set it apart from the competition.

Overall, the Air Jordan 4 represents everything the brand stands for: innovation, style, and performance. Sneakerheads and basketball fans worldwide still revere the shoe, proving its enduring quality. Itwas available in a variety of classic colorways, including the legendary “Bred” and “White/Cement” models. But it was Michael Jordan’s incredible performance during the 1989 NBA Playoffs, when he hit “The Shot” over Craig Ehlo while wearing the sneaker’s “Black/Cement” colorway, that cemented the shoe’s place in sneaker history.

Air Jordan 6

The 1991 Air Jordan 6 is a highly sought-after sneaker among basketball and sneaker enthusiasts. Tinker Hatfield designed this legendary shoe, which was Michael Jordan’s footwear of choice during his first NBA championship. The Air Jordan 6’s sleek design marked a significant departure from its predecessors.

The colorways in which the sneaker was released are also significant. The “Infrared” and “Carmine” Air Jordan 6 colorways are two of the most iconic and sought-after. The “Infrared” colorway is especially significant because it was the shoe Michael Jordan wore during his first NBA championship victory in 1991. The clear outsole and lace locks add to its overall appeal and unique design.

Air Jordan 11

Air Jordan 11 is one of the most well-known and popular models of all time. Its debut in 1995 marked a watershed moment in the Air Jordan line, and it quickly became a fan favourite. The unique design, comfort, and performance have made it a highly sought-after sneaker to this day. Its unique design, comfort, and performance make it a favorite among basketball players and sneaker enthusiasts alike.

The patent leather mudguard is one of its most distinctive features, adding an unmistakable shine to the shoe’s appearance. The shoe has distinctive design and materials, combined with its outstanding performance. Furthermore, the high-cut design of the sneaker provides excellent ankle support, making it a popular choice among basketball players looking for both style and performance.

Air Jordan 12

The unique construction of the Air Jordan 12 distinguishes it from its predecessors. The sleek silhouette of the shoe is inspired by the Japanese flag and the ancient Nisshoki symbol. The upper is made of full-grain leather and lizard skin, which not only gives the shoe a luxurious appearance but also increases its durability. The shoe also has a carbon fiber shank plate for added support and stability while playing.

In addition to its superior construction, the it delivers exceptional performance. The Phylon midsole of the shoe provides excellent cushioning, while the Zoom Air unit in the forefoot provides responsive energy return. The herringbone pattern outsole of the shoe also provides excellent court traction, allowing players to make quick cuts and sudden movements with ease. It has become a fan favourite and a must-have for sneakerheads and basketball fans alike due to its combination of style and performance.

Air Jordan 12 “Cherry” Retro Gets A Release Date

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One of the more underrated Jumpman shoes to ever be created is the Air Jordan 12. Overall, this is a sneaker that was a staple of the late 90s. Moreover, it is the silhouette that Michael Jordan won his fifth title in. More importantly, it is the shoe that commemorated the infamous “Flu Game.” That said, it should come as no surprise that Jordan Brand still gives this shoe attention. In fact, the sneaker has had a nice resurgence as of late, which has given Jumpman all the more reason to support it.

Throughout 2023, sneakerheads and casual consumers can expect the Air Jordan 12 to drop in a plethora of colorways. Over these past few weeks, we have seen plenty of teasers for what Jumpman has in store. Overall, these colorways have been extremely intriguing. Furthermore, there have been rumblings of a very special retro that fans will adore. After all, nothing helps build up positive nostalgia more than some retro colorways. The retro in question is the Air Jordan 12 “Cherry.”

Air Jordan 12 “Cherry”

This news comes to us from none other than the Instagram sneaker insider @zsneakerheadz. The insider has been reporting on this retro for a while now, and it seems like a new release date has been announced. Firstly, in regard to the colorway, we have a white leather base and some white laces. Secondly, there is a large leather strip on the sides that also extends down to the outsole. Lastly, there is a strip of black on the back heel to add a bit of contrast. Overall, these elements come together quite beautifully.

As for the aforementioned new release date, these are set to drop on November 25th for $210 USD. However, it should be noted that this is just a rumor. Jumpman could very well change this as they begin to confirm the details of their Holiday 2023 lineup. Either way, you cannot go wrong with such an amazing retro that stays true to the OG. Let us know what you think of these, down below. Additionally, stay tuned to HNHH for the latest news and updates from around the sneaker world.

Air Jordan 11 Low “Cement Grey” Release Date Confirmed

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One of Michael Jordan’s best silhouettes was the Air Jordan 11, which subsequently got a younger brother called the Air Jordan 11 Low. Overall, the Jordan 11 Low is a great sneaker. It contains the best elements of the Jordan 11, but in a low-top design. This makes the shoe perfect for the summer months. Over the years, this sneaker has been blessed with some truly amazing colorways, and that will not stop anytime soon. Even in 2023, this is a highly-requested silhouette.

Every year, it feels like Jumpman dominates the discourse in terms of sneakers and new colorways. 2023 has definitely felt that way as numerous great shoes have already either been revealed or teased. Ultimately, this is great news for sneakerheads as they will have plenty of great options to choose from. As for the Air Jordan 11 Low, it is very much part of Jordan Brand’s plans this year. This can be seen with the new “Cement Grey” colorway, seen below.

“Cement Grey” Air Jordan 11 Low

Air Jordan 11 Low
Image via Stadium Goods

“Cement Grey” is a motif that has been used quite a bit by Jordan Brand over the years. Overall, it is a nice and neutral aesthetic that works well with pretty well anything. As it pertains to this silhouette, that is especially true. Firstly, the shoe has a white base on the top, and with the midsole. Secondly, the patent leather strip that goes around the shoe is completely grey. Lastly, the outsole here is a nice shade of icy blue. These elements come together to create a shoe that will look great in the spring and summer.

As for the release date, fans can expect these to drop on April 1st for a price of $190 USD. Additionally, it should be noted that GOAT and Flight Club will have these in an array of sizes. If you need something new for the warmer months, these will be great. Let us know what you think of the colorway, down in the comments below. Moreover, stay tuned to HNHH for more news and updates from around the sneaker world.

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Image via Stadium Goods
Air Jordan 11 Low
Image via Stadium Goods

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Air Jordan 1 “Satin Bred” Gets A Rumored Release Date

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Fans of the Air Jordan 1 have been pretty blessed over the years. Overall, this is a shoe that is over four decades old. However, it is still kicking and innovating with the times. For those who may be unaware, this shoe came out all the way back in 1985. It was Michael Jordan’s first signature shoe, and he certainly made it count. Eventually, this shoe helped Jordan grow his sneaker legacy, and even in 2023, this is seen as his best silhouette. Needless to say, Nike really hit it out of the park with these.

Now, in 2023, fans can expect more new colorways. Throughout the year, there have been various teasers for what is to come. Overall, the offerings have been quite unique. Moreover, there have been some teasers for shoes that have already been released in the past. Simply put, sneakerheads can expect some good old retros this year. Interestingly enough, some of these retros will be for shoes that aren’t even a decade old. The Air Jordan 1 “Satin Bred” is a great example of this.

“Satin Bred” Air Jordan 1

Thanks to the Instagram sneaker insider @zsneakerheadz, we know that the 2016 women’s exclusive is returning in 2023. This may come as a bit of a shock to some fans. However, it makes sense when you consider how fans absolutely love the Air Jordan 1. It is a timeless silhouette, and fans have been clamoring to have these again. Firstly, the shoe has red on the toe box, outsole, back heel, and the Nike swoosh. From there, the rest of the shoe is black, except for the midsole which is white. Overall, the shoe will then be covered in satin materials.

At the time of writing this, the rumored release date for the shoe is October 18th at a price of $180 USD. A lot can change between now and then, especially since Jumpman has yet to confirm these. Either way, you can let us know your thoughts on this upcoming retro, in the comments section down below. Additionally, stay tuned to HNHH for the latest news and updates from around the sneaker world.

Everything We Know About The Upcoming ‘Air’ Movie

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Air, the much anticipated upcoming Michael Jordan movie, opens in theaters in April. Movie and basketball fans are rightfully pumped. The film is noted to be a cinematic masterpiece. Critics state it captures the essence of one of the most groundbreaking partnerships in sports history. And here is everything we know about it.

Indeed, movies about sports, particularly basketball, are not new. Basketball and cinema have shared a rich history, dating back to the 1930s when the Harlem Globetrotters first appeared in films.

Basketball Movies and Air Jordan

However, despite numerous basketball-themed movies and documentaries, a biopic on one of the sport’s most prominent and distinguished players, Michael Jordan, has yet to be made.

Jordan’s impact on the sport is undeniable. He has won six NBA championships, five MVP awards, and two Olympic gold medals. Not to mention many other numerous other accolades. Widely regarded as one of the greatest athletes of all time, Jordan and his legacy have continued growing. Even in his retirement, his Air Jordan brand of shoes is still wildly popular.

A Bit of Nike History with Jordan

Nike’s partnership with Jordan to create the Air Jordan brand of sneakers in 1984. And it was considered a risky move. The NBA had strict rules about uniformity in footwear. Jordan’s preference for colorful sneakers went against the norm.

However, Nike’s marketing campaign for the Air Jordans was a monumental success. It featured Jordan in iconic ads and created a cult following around the brand. The shoes were not only a triumph on the court, but they also became a fashion statement off the court. Fans clamored for each latest release.

The Air Jordan line of sneakers continues to be a chief player in the sneaker industry today. New releases create a buzz among sneakerheads almost 40 years later.

The Buzz about the Movie ‘Air’

Although movies such as Space Jam (1996) featured Michael Jordan, it was not about Jordan’s life story. Air is something completely different.

Air highlights the groundbreaking partnership between Jordan and Nike. A relationship that forever changed how we view sports branding and fashion. Specifically, Ben Affleck’s Air attempts to show audiences a new side to a world they thought they knew.

Air explores the humble beginnings of Jordan. It also dives into how Nike went from being a joke in the industry to one of the world’s biggest sports accessory brands. Additionally, it focuses on the rise of Nike’s Air Jordan shoe and its iconic part of the sports shoe world.

What’s It About?

Check out the trailer for Air.

The film is set in the 1980s when Nike struggled to compete with rivals such as Adidas and Converse. The company’s executives were looking for a way to get a foothold in the basketball market. That’s when Vaccaro approached them with the idea of signing Jordan.

However, Nike’s management initially hesitated. They thought that the rookie player needed to be more proven to be worth the investment. Eventually, they took the risk. The Air Jordan line became one of the most popular and profitable shoe brands of all time.

In Air, audiences will witness the power of teamwork as Nike’s fledgling basketball division takes a risk that pays off more than anyone could have imagined.

The Stars of the Movie

Air opens in theaters in April.

Air presents audiences with an all-star ensemble cast. The film features Matt Damon as Sonny Vaccaro. Vaccaro is the aspiring sports executive who signed Jordan to his historic contract at Nike.

In addition, Ben Affleck plays Nike co-founder Phil Knight. Knight saw the prospects in Jordan when no one else did. Meanwhile, Deloris Jordan, portrayed by Viola Davis, brings a mother’s perspective to the table. Deloris fiercely advocates for her son’s worth and talent.

In addition to the main cast, the movie also features a supporting cast of talented actors. Comedian Jimmy Kimmel, who plays a fictionalized version of himself, and Jon Bernthal, who plays the head of Nike’s marketing division. Both make unforgettable cameos.

Air marks the first time Affleck directs his longtime friend and collaborator, Damon. The two have previously worked together on a number of projects, including Good Will Hunting (1997) which they co-wrote and starred in, as well as Dogma (1999) and the Jay and Silent Bob movies.

Fans Can’t-Wait to See ‘Air’

Air promises to be a riveting portrayal of the partnership between Michael Jordan and Nike that transformed the basketball world and revolutionized sneaker culture.

Fans of basketball, shoe enthusiasts, and Michael Jordan fans alike are eagerly anticipating the release of Air and are hungrily awaiting the chance to witness the story of how a rookie basketball player and a fledgling shoe company changed the game forever.

Air is scheduled to be released in theaters in April 2023.

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Michael Jordan’s Game-Worn Championship Sneakers Hit The Auction Block

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Michael Jordan is someone who has won a lot of NBA Championships. Overall, he has six to his name, and they were all worn during the 1990s. If you hated the Chicago Bulls, then this was a bad time for you. However, if you loved Jordan and his team, then the 90s were a time of jubilation. Moreover, he also got to wear a ton of amazing sneakers during these years. In fact, some of his most iconic sneakers were produced during the years of his championships.

The shoes that Jordan won titles in are the Air Jordan 6, Jordan 7, Jordan 8, Jordan 11, Jordan 12, and even the Jordan 14. Although shoes like the Jordan 8 and Jordan 14 aren’t his most popular, they are still iconic thanks to his accomplishments. Now, Sotheby’s has all six of these iconic silhouettes in its possession. No, we are not talking about retros or retail pairs. We are talking about game-worn shoes that Jordan sported during his championship playoff runs.

Michael Jordan x Sotheby’s

Michael Jordan
Image via Sotheby’s

This new set of shoes is being called The Dynasty Collection. There are six game-worn pairs in this collection, and overall, they are signed by Jordan himself. It is unknown which games Jordan wore these shoes in, however, it is known that they were a major part of his championships. Consequently, Sotheby’s is expecting this collection to fetch millions of dollars. This could even be their largest auction ever as these are some of the rarest collectibles in basketball history. For now, this is a private sale only, and as it stands, the collection is being put on display in Dubai. Subsequently, the shoes will travel to Hong Kong, and then Singapore.

For sneakerheads, this will be the opportunity of a lifetime. Although, you are going to need millions of dollars in liquid cash to even think about affording these Michael Jordan sneakers. It is definitely a disappointing fate for some, but that is life these days. Let us know what you think of the collection, down below. Additionally, stay tuned to HNHH for more news and updates from around the sneaker world.

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Image via Sotheby’s
Michael Jordan
Image via Sotheby’s

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Michael Jordan & Nike’s Partnership Hits Big Screen With “Air” Trailer: Watch

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Before the Ben Affleck-directed film trailer is played during the Super Bowl (an advertisement with a hefty $7 million price point), Amazon dropped the first official trailer for Air. MGM will release the film exclusively to theaters on April 5, 2023 on over 3,000 screens throughout the United States. After its theatrical release, the film will be available for streaming. The film is Affleck’s highly anticipated directorial follow up to his 2016 film, “Live by Night,” as well as 2012’s best picture, “Argo.”

Air takes place in 1984 and follows the story of how the partnership between Nike‘s basketball division and Michael Jordan came to be. At the time, Jordan was just a rookie who had never set foot on an NBA court. But Nike saw something special in him. The company’s executives were wary and unsure of the collaboration with such a small player. However, the partnership completely altered the sports world and its connection to pop culture through the launch of Air Jordan.

Michael Jordan Inspires “Air” Trailer

According to the Air longline, “This moving story follows the career-defining gamble of an unconventional team with everything on the line, the uncompromising vision of a mother who knows the worth of her son’s immense talent, and the basketball phenom who would become the greatest of all time.” Affleck and Matt Damon will play Nike executive Sonny Vaccaro and Nike’s co-founder Phil Knight, respectively. Starring with them is Viola Davis, who will play Michael Jordan’s mother, Deloris Jordan.

The Air cast also includes Jason Bateman as Rob Strasser, Chris Messina as David Falk, Chris Tucker as Howard White, Matthew Maher as Peter Moore, Gustaf Skarsgård as Horst Dassler and Julius Tennon as James Jordan. Air was produced by Peter Guber, Jason Michael Berman, Jeff Robinov, and Madison Ainley, as well as Damon and Affleck. David Ellison, Jesse Sisgold, and Jon Weinbach produced the film for Skydance Sports. Let us know what you think of this trailer, in the comments section down below. Additionally, stay tuned to HNHH for all of the latest news from the entertainment world. We can’t wait to see the rest of this film.

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Biggie Smalls Air Jordans Sold At Auction For Over $30K

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The Notorious B.I.G. is arguably the greatest rapper of all time, and the only thing that rivals the history of that debate is the history of his impact. 23 pairs of Biggie Smalls Air Jordans sold for over $30K at an auction this week. The Sotheby’s auction closed on Friday (February 3), with the highest bid being a 9.5 and 10.5 pair for $32,760 each. Furthermore, the Christopher Wallace Air Jordan XIII came from a partnership between Jordan Brand and the Christopher Wallace Memorial Foundation.

NEW YORK – NOVEMBER 1994: Rapper The Notorious BIG attends an event in November 1994 in New York, New York. (Photo by Al Pereira/Michael Ochs Archives/Getty Images)

While they created it in 2017 on what would’ve been Biggie’s 45th birthday, they kept it under wraps. Much later, their unveil took place this week in honor of hip-hop’s 50th anniversary. However, it’s not all that this specific colorway of Jordan 13s honors. Moreover, the shoe celebrates February 3, 2023 (2/3/23), representing Michael Jordan’s jersey number. What’s more is that this shoe kicks off the “Jordan Year,” which will presumably celebrate the raging Bull in many ways. However, the best news here is that Biggie’s limited edition Jordans look really nice.

For example, the sneaker features a black and anthracite upper with images and phrases from Biggie’s iconography. The tongue displays Christopher Wallace’s iconic silhouette, and the shoe as a whole tributes his legacy, willpower, and faith. Also, they designed the sneaker with black and red flannel-designed sock liner and insoles. On the tongue tag, it reads, “It was all a dream” and “If you don’t know, now you know.” In addition, the word “dream” is etched on metal aglets. According to a post from Biggie’s official IG page, all auction proceeds will go to the Christopher Wallace Memorial Foundation.

Moreover, the foundation “aims to empower inner-city youth with educational learning instruments, sponsorships, grants and community-based mentorship programs and campaigns, all in line with its motto, ‘Think B.I.G.’ Books Instead of Guns.’ What do you think about these limited edition Air Jordans featuring Biggie Smalls? Whatever the case, let us know in the comments below. Also, as always, come back to HNHH for more stories on hip-hop history and the enduring influence of the greats.

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Air Jordan Releases Limited Edition Notorious B.I.G. Sneakers

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Biggie

The Notorious B.I.G.’s estate and Air Jordan brand have teamed up to make the limited edition “Christopher Wallace Air Jordan XIII,” which will have 23 pairs. The shoes are in stock until Feb. 3. Air Jordan and The Notorious B.I.G.’s estate released a limited edition sneaker dedicated to the late rap legend. The “Christopher Wallace Air […]

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