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Top 10 Best Sneakers Of 2024

December 16, 2024 by newhiphopnews

As 2024 draws to a close, it’s time to reflect on the most memorable sneaker drops of the year. From reimagined classics to huge collaborations, this year’s releases excited sneaker enthusiasts all over the world. These sneakers certainly made 2024 a year to remember, so here’s a look at the best sneakers of 2024.

10. Nike Dunk Low “Panda”

Image via Nike

At number 10, this fan favorite continues to dominate the sneaker scene. Its versatile black-and-white colorway has kept it in heavy rotation all year, with restocks making it accessible to new fans while reaffirming its classic status. Few sneakers have had so many restocks with continuous sell-outs!

9. New Balance 550 “Team Royal”

Image via New Balance

Classic basketball-inspired design takes the 9th spot with this New Balance favorite. The clean white leather upper, accented with navy detailing, offers a fresh yet timeless look. Released in May, it seamlessly bridges vintage aesthetics and contemporary trends. Overall, New Balance had a great 2024 and this is one of the best releases yet.

8. Nike Kobe 8 Protro “University Red”

Image via Nike

Taking a prime position on the list, this pair is a celebration of boldness and innovation. Featuring a striking red mesh upper with white accents on the Swoosh and outsole, this sneaker blends performance and style effortlessly. Released earlier this year, it honors Kobe Bryant’s legacy while delivering updated Protro tech for modern comfort and durability. The “University Red” colorway stands out as one of the year’s most electrifying basketball releases.

7. Travis Scott x Air Jordan 1 Low OG “Olive”

Image via Nike

Taking the 7th spot, Travis Scott’s latest collaboration brought earthy tones and his signature reverse Swoosh to the forefront. Released in September, this design balanced bold aesthetics with everyday wearability, continuing Scott’s trend of creating culturally impactful sneakers. Finally, the Travis Scott and Nike collab seems to have a very bright future as we enter 2025.

6. Sporty & Rich x Adidas Samba OG “Olympic”

Image via Adidas

The Sporty & Rich x Adidas Samba OG “Olympic” offers a refined take on the timeless Samba silhouette. This collaborative pair celebrates classic aesthetics with a premium white leather upper, complemented by navy and red Three Stripes and a beige suede toe cap. The gum sole adds a vintage feel, tying the design together with subtle sophistication. This is certainly one of the best sneakers of 2024.

5. Awake NY x Jordan Air Ship “University Red”

Image via Nike

This collaboration revives the Jordan Air Ship silhouette with a creamy sail leather upper contrasted by bold university red snakeskin accents on the collar. The textured Swoosh and co-branded detailing add depth to its design, merging Awake NY’s street-style sensibilities with Jordan Brand’s heritage. Also, a pre-aged midsole and outsole complete the vintage aesthetic, delivering an effortlessly stylish look.

4. Nike Kobe 9 Elite Low Protro “Halo”

Image via Nike

Claiming the #4 spot on the list, the Nike Kobe 9 Elite Low Protro “Halo” shines as a standout in 2024. Featuring an all-white knit upper and updated Protro cushioning, this silhouette blends elegance with cutting-edge performance. Further, honoring Kobe Bryant’s legacy, the “Halo” combines style and functionality, making it a must-have for basketball fans and sneaker enthusiasts alike.

3. Air Jordan 4 RM “Black/Light Bone”

Image via Nike

The Air Jordan 4 RM “Black/Light Bone” earns its spot among the best sneakers of 2024 with its sleek, remastered design. Combining black leather with sail suede overlays, it balances premium materials with iconic details like the Jumpman logo and Nike Air branding. Overall, this modern take on a classic silhouette showcases Jordan Brand’s dedication to quality and innovation.

2. Air Jordan 1 Low OG “Mocha”

Image via Nike

Coming in at number 2 on the best sneakers of 2024, the Air Jordan 1 Low OG “Mocha” captivated sneaker enthusiasts with its effortlessly stylish design. The clean white leather base contrasts beautifully with rich black overlays, while the mocha suede heel brings a warm, earthy tone. A black Swoosh and matching laces enhance the minimalistic aesthetic, creating a versatile look that is perfect for any outfit.

1. Air Jordan 3 “Black Cement”

Image via Nike

Finally, topping the best sneakers of the 2024 list, the Air Jordan 3 “Black Cement” redefines timeless appeal. With its iconic elephant print overlays, sleek black leather upper, and classic red accents, this release brings the perfect blend of nostalgia and modern craftsmanship. A fan-favorite since its debut, the “Black Cement” proves why it’s an enduring staple in sneaker culture.

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Fresh Juice Creative Agency Launches with Award-Winning Adidas Campaign

December 16, 2024 by newhiphopnews

Introducing Fresh Juice, a new collaborative creative agency co-founded by three cultural leaders: Che Kothari,

Tanisha Scott, and Kieran Khan. With a vast background in music, arts, entertainment, and culture, Fresh Juice is dedicated to transforming the way visual storytelling resonates across the globe. Driven by their shared passion to create culturally impactful experiences, Fresh Juice bridges the gap between art and industry, infusing every project with originality and depth.

With authenticity at its core, Fresh Juice is about connecting people through impactful storytelling and collaborative innovation. As a team founded by people of color, we hold inclusivity as our foundation, bringing perspectives that honor diversity and integrity while amplifying voices that deserve to be heard. Our mission is to deliver powerful, fresh narratives that celebrate the richness, diversity, and beauty of cultures around the world.

The Fresh Juice team has collaborated with some of the most iconic artists and brands in the world, creating work that has reached millions across all forms of media. Kieran Khan’s career boasts collaborations with icons such as The Marley’s, Buju Banton, and Sean Paul, to latin and hip-hop heavyweights such as Nicky Jam & Cardi B, whom in which he has directed and produced visuals and campaigns that push creative boundaries. Tanisha Scott has established herself as a premier creative director and choreographer, working with top talent across the entertainment industry and setting standards for innovation and impact. Che Kothari has created work and live moments with stars like Ms. Lauryn Hill, Jhené Aiko, Machel Montano and Ashanti, cementing his influence in shaping cultural and creative narratives. Their combined expertise spans projects that define culture, positioning them as leaders at the intersection of arts, entertainment, and social impact.

Meet the Founders
● Che Kothari, Co-Founder/Partner: Known for his extensive contributions to arts and culture, Che combines his roles as a creative director, photographer, video director & producer, and artist manager to effect change in communities worldwide. Che’s work is a testament to the transformative power of art as a tool for raising consciousness and empowering individuals to reach their highest potential.
● Tanisha Scott, Co-Founder/Partner: With nearly two decades of entertainment industry experience, Tanisha brings a unique vision and strategic oversight to Fresh Juice. Known for her collaborative insight, she serves as a creative liaison, connecting talent with transformative opportunities. Her role centers on building impactful partnerships and championing new voices, giving artists and brands access to fresh, innovative projects.
● Kieran Khan, Co-Founder/Partner: Kieran, a gifted visual director, editor and creative director who joined The Recording Academy in 2023, Kieran utilizes his industry recognition to uplift the creative BIPOC community. He frequently hosts masterclasses and mentors up-and-coming talents in his community in visual storytelling.

Fresh Juice is gearing up to deliver bold, fresh content and creative development for today’s artists. Their unique approach will fuel visual storytelling that resonates with modern audiences, setting new benchmarks for innovative brand activations and creative experiences. Fresh Juice aims to infuse every collaboration with the vibrant perspectives and cultural integrity that have defined each founder’s career. Their first project was a campaign for Adidas and Maple Leaf Sports & Entertainment’s Toronto Football Club which was released to major acclaim and won the Clio Gold Award for Sports Campaign of the year.

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adidas Originals and Bad Bunny Unveil the Adizero SL72

December 11, 2024 by newhiphopnews

adidas Originals and global music icon Bad Bunny continue their successful partnership with the launch of the Adizero SL72. This innovative sneaker blends retro and modern elements, bridging adidas’ 1970s archives with contemporary design.

The Adizero SL72 merges the classic SL 72 upper with the cutting-edge Adizero sole, combining heritage with advanced performance. Iconic details like the Trefoil logo and the Badge of Sport are seamlessly integrated, embodying both nostalgia and forward-thinking design.

The campaign, themed “Shift the Timeline,” explores the intersection of the ’70s and 2000s through creative visuals such as double exposures, cropped images, and mixed media. This artistic approach highlights the shoe’s versatility, blending high fashion, comfort, and performance. Bad Bunny’s influence as a trailblazer and visionary shines through, offering fans a fresh perspective on adidas’ storied past reimagined for the future.

Sign-ups for the Adizero SL72 begin on December 10th via the CONFIRMED app and at adidas flagship stores. The sneaker officially launches on December 14th at adidas.com/badbunny, flagship stores, and select retailers. Priced at $160 USD for adults, this release captures the spirit of creativity and innovation that defines both adidas and Bad Bunny.

With this latest collaboration, the partnership continues to push boundaries, blending eras and styles to inspire a new generation of sneaker enthusiasts.

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A Former Kanye West Employee Has Accused Him Of Going On ‘Antisemitic Tirades’ In A Hostile Work Environment Lawsuit

November 16, 2024 by newhiphopnews

Kanye West (Ye) and Adidas’ lengthy courtroom battle is supposedly over. However, the “Carnival” musician is still facing a mountain of loaded lawsuits.

According to Rolling Stone, Kanye West along with his Yeezy brand and Donda Academy is being sued by a former staffer. In the documents obtained by the outlet, a supposed ex-employee, Murphy Aficionado, is accusing West of fostering a hostile work environment, discrimination, wrongful termination, labor code violations, and failure to pay wages.

Within the filing submitted to the Los Angeles County Superior Court by lawyers Carney R. Shegerian and William Reed, Aficionado claimed West went on “antisemitic tirades” on a “daily occurrence.”

The document transcribed one of the alleged encounters retold by Aficionado as: “The Jews are out to get me. They froze my bank account. The Jews got Kim [Kardashian] and my kids. The Jews convinced Kim [Kardashian]. She has Jewish masters.”

Aficionado continued, saying: “Ye’s antisemitic tirades and conspiracies were a daily occurrence. Often, these outbursts involved how Jews controlled the Kardashians. Other times, Ye recounted how Jews were going after him and his money.”

He also accused Kanye West of subjecting him to flashes of his wife Bianca Censori’s exposed body and a loud intimate moment between Censori and West in the middle of a meeting.

Kanye West has not issued a public response to this lawsuit.

Kanye West And Adidas Have Reportedly Reached An Out-Of-Court Settlement, Following Their Rocky Partnership Split

October 29, 2024 by newhiphopnews

Kanye West Adidas Yeezy 2016 — Getty Image

The tumultuous two-year long battle between Kanye West (Ye) and Adidas has apparently come to an end.

Back in October 2022, the sporting company split business ties with Ye following antisemitic remarks made by the “Can’t Tell Me Nothing” rapper. Today (October 29), the two have wrapped up their legal fight. According to Bloomberg, Ye and Adidas reached an out-of-court settlement.

During a conference call, Adidas’ CEO Bjørn Gulden shared a statement regarding their mutual resolve. “There isn’t any more open issues,” he said. “No one owes anybody anything anymore. So whatever was is history.”

Gulden’s comments about financial payout raised questions among patrons. But Page Six claims Gulden clarified that by saying: “There isn’t any more open issues, and there is no money going [out] either way, and we both move on.”

This is shocking revelations considering the damning financial blowback from their split. At the height of their professional departure it was reported that Adidas was projected to lose over $1 billion in sales. The company also suppsoedly had to recall and store $1 billion worth of Yeezy items while they decided what to do moving forward. Eventually, Adidas came to an agreement to sell the remaining inventory, which quickly cleared half of the pieces off of shelves.

Gulden closed by saying: “There were tensions on many issues, and… when you put the claims on the right side, and you put the claims on the left side, both parties said we don’t need to fight anymore and withdrew all the claims.”

Kanye West And Adidas Finally End Their Legal Dispute

October 29, 2024 by newhiphopnews

Kanye West and Adidas have officially agreed on an out-of-court settlement after years of legal conflict between the two sides. The brand originally cut ties with the controversial rapper after he made several antisemitic comments in 2022. They’ve been caught up in multiple lawsuits with one another in the time since. Ye has slammed the company on numerous occasions on social media.

CEO Bjorn Gulden confirmed the decision during a conference call on Tuesday. “There isn’t any more open issues, and there is no… money going either way, and we both move on,” Gulden told reporters, according to CNBC. “There were tensions on many issues, and… when you put the claims on the right side and you put the claims on the left side, both parties said we don’t need to fight anymore and withdrew all the claims.” Details of the agreement were kept private, but Gulden noted they didn’t exchange any payments.

Kanye West Attends Adidas-Yeezy Event

HOLLYWOOD, CA – JUNE 28: Kanye West at Milk Studios on June 28, 2016 in Hollywood, California. adidas and Kanye West announce the future of their partnership: Adidas + KANYE WEST (Photo by Jonathan Leibson/Getty Images for ADIDAS)

West’s antics in 2022, which also included wearing a “White Lives Matter” T-shirt, resulted in him losing out on far more brand deals than just Adidas. Gap, Balenciaga, and more fashion houses all cut ties with him, while several social media sites kicked him off their platforms. “Adidas does not tolerate antisemitism and any other sort of hate speech,” the company explained in a statement at the time. “Ye’s recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company’s values of diversity and inclusion, mutual respect and fairness.”

More recently, West has been performing overseas for his Vultures listening events with Ty Dolla Sign. He’s also gearing up for the release of a new solo album, Bully. Be on the lookout for further updates on Kanye West and Adidas on HotNewHipHop.

[Via] [Via]

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Adidas and Ye Reach Out-of-Court Settlement to Officially End Partnership

October 29, 2024 by newhiphopnews

Kanye West Has Spent Over $50 Million on Sunday Service Events

The Ye and Adidas relationship is 100% over. According to Reuters, Adidas reached an out-of-court settlement with the rapper to end all agreements. No money was paid to either party.

The relationship between Ye and Adidas went south after a run of antisemitic comments from the iconic Chicago rapper.

“There isn’t any more open issues, and there is no… money going either way, and we both move on,” CEO Bjorn Gulden said on a call. “There were tensions on many issues, and… when you put the claims on the right side and you put the claims on the left side, both parties said we don’t need to fight anymore and withdrew all the claims.”

Earlier this year, after the brand announced a new stock drop at the end of the month, Kanye hit the net with a message stating he had been sued.

“Not only are they putting out fake colorways that are not approved, they are suing me for $250 million,” Ye said. “And they also not paying me for these shoes they are putting out that has my name on it.

“They are using contract clauses and 50 years of business experience to rape an artist – one of y’all favorite artists – right in front of y’all in broad daylight.”

Kanye says Adidas is suing him for 250M while selling Yeezy’s with his name on it without paying him. Other celebrities need to speak out and bring attention to this because it could be them too one day pic.twitter.com/wxBBbiSHHA

— Ye Streams (@kanyestreams1) February 26, 2024

According to Complex, Adidas announced the remaining Yeezy stock release on Feb. 29. The “Steel Grey” Yeezy Boost 350 V2 was available for $230 through the Confirmed app, Adidas app, or Adidas.com.

adidas will release the remaining YEEZY inventory, which features products from 2022, in the course of the year.

The range available will include some of the most popular designs beginning with the YEEZY BOOST 350 V2 in STEEL GREY. pic.twitter.com/zMRVRT1aYx

— adidas alerts (@adidasalerts) February 26, 2024

Adidas also teased additional sneakers, showing an image with silhouettes of the Yeezy Foam Runner, the Yeezy 500, the Yeezy Boost 350 V2, and the Yeezy Slides.

Meanwhile, Kanye West delivered a message to fans to not buy them. “Anybody who loves Ye would not buy these fake Yeezys [.] I never made these color ways [.] I’m not getting paid off of them and adidas is suing me.”

You can see his full statement below.

KANYE WEST Responds After ADIDAS Continue To Sell Off The Rest Of Their YEEZY Sneakers pic.twitter.com/Ut1NmmmUii

— HypeNeverDies (@HypeNeverDies) February 26, 2024

In Sept. 2023, Ye received words of support from Adidas CEO Bjørn Gulden. In an interview, Gulden stated he doesn’t believe Kanye West is a bad person.

“And then as creative people he did some statements which wasn’t that good,” Gulden said. “And that caused Adi to break the contract and withdraw the product. Very unfortunate because I don’t think he meant what he said and I don’t think he’s a bad person it just came across that way.

“That meant we lost that business. One of the most successful collabs in history — very said. But again, when you work with third parties that can happen. It’s part of the game.”

New Adidas CEO Bjørn Gulden about Ye :

“Kanye West is one of the most creative people in the world. I don’t think he’s a bad person, it just came across that way.” pic.twitter.com/8k1JvHkyJl

— Donda Times (@dondatimes) September 19, 2023

Adidas reports a revenue of $437 million in the first release of leftover Yeezy sneakers from their nixed deal with Ye, formerly known as Kanye West. The first run of shoes hit online in June, selling out. The second run began to sell on Wednesday.

The sale of the sneakers was the efforts to empty their inventory responsibly. After the first launch, CEO Bjørn Gulden said, “We will continue to carefully sell off more of the existing Yeezy inventory,”

Adidas has also announced the donation of over 10 million euros to groups like the Anti-Defamation League, the Philonise & Keeta Floyd Institute for Social Change, and Robert Kraft’s Foundation to Combat Antisemitism.

According to Billboard, 20% to 25% of the stock was unloaded in the first sale.

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adidas and UnheardOf Launch Collaborative “Building Bridges” Sneaker Honoring Cincinnati

October 25, 2024 by newhiphopnews

adidas has partnered with Cincinnati-based sneaker boutique UnheardOf to release a limited-edition Rivalry Low sneaker celebrating the city’s rich history. The “Building Bridges” Rivalry Low, inspired by the iconic Roebling Suspension Bridge, pays homage to Cincinnati’s cultural legacy while encouraging individuals to pave their own path to a brighter future.

For UnheardOf founder Phil Lipschutz, the Roebling Suspension Bridge represents resilience and overcoming adversity. This inspiration is reflected in every detail of the sneaker. The shoe’s upper is designed to mimic the bridge’s stone architecture, while the signature suede Three Stripes come in “Roebling Blue,” mirroring the striking towers of the bridge. The foam green sole reflects the Ohio River’s vibrant summer hue, and a Captain Piggy heel decal symbolizes individuality.

In line with their commitment to community, UnheardOf and adidas will donate a portion of the sneaker’s proceeds to the Children’s Home of Northern Kentucky. To celebrate the launch, they are also hosting a special boat ride on the Ohio River for the children residing at the home, marking a personal connection for Lipschutz, who spent part of his childhood there.

The adidas x UnheardOf “Building Bridges” Rivalry Low is available now for $165 at unheardofbrand.com.

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adidas Originals Unveils Exclusive Bad Bunny & Messi Collection Celebrating Music and Sport

October 22, 2024 by newhiphopnews

Today, adidas Originals announced an exciting new collaboration between global music sensation Bad Bunny and soccer icon Lionel Messi. The “Bad Bunny & Messi Collection” highlights the powerful connection between music and sport, paying tribute to the individual legacies of both stars while solidifying adidas’ role in global culture.

Bad Bunny, born Benito Antonio Martinez Ocasio, has long admired Messi, often referencing the soccer legend in his music, including five mentions in his latest album. Messi, in turn, has shown his respect for the Puerto Rican artist, sharing that seven Bad Bunny tracks are featured on his pre-game playlist. The collection reflects their mutual admiration, uniting two cultural giants who have pushed boundaries in their respective fields.

The collection draws inspiration from Adidas’ heritage and features two of the brand’s iconic models—the Adidas Gazelle and the Adidas F50 cleat. The F50, a soccer cleat Messi wore throughout his illustrious career, is renowned as one of the best soccer shoes ever. Meanwhile, the Gazelle, once a staple in indoor soccer gyms, has evolved into a lifestyle footwear icon and one of Bad Bunny’s favorites.

Both models in the collection pay homage to Messi’s numerous accomplishments, particularly his status as the greatest male footballer in the world. Gold accents on the designs are inspired by the prestigious trophies Messi has won, and the “X” stripe on the heel references his famed number 10 jersey. With blue details connecting back to adidas’ heritage, the collection merges tradition and excellence. Both shoes also feature the signatures of Bad Bunny and Messi, symbolizing their partnership and shared legacies.

“Messi’s last name has become its own word, a synonym for greatness, courage and heart,” said Benito Martinez Ocasio. “Watching him play with the passion he does is a privilege. I compare the love he feels for his country and his sport to the love I feel for music and Puerto Rico. Collaborating with him is an honor that so many people dream of and I never even imagined I could achieve it. Today, I feel so grateful to be able to represent our culture with the GOAT.”

“This campaign celebrates our fans. Seeing people who follow me and support me does more than just inspire me, it makes me feel very grateful. I always try to give everything I have on the pitch, so it’s great to see that there are people who appreciate that effort and always support me, even in bad times,” said Lionel Messi. On the collaboration with Benito, he commented, “Music is connected to many aspects of my life, and Bad Bunny is an artist who is never missing from my playlist.”

In celebration of this historic collaboration, adidas is launching a campaign that pays tribute to the millions of fans who have supported Bad Bunny and Messi. The campaign’s centerpiece is a heartfelt letter, crafted from fans’ messages across social media platforms like Instagram, YouTube, and X (formerly Twitter). The letter, brought to life in a short film featuring both stars, expresses these figures’ deep impact on their fans, with Messi and Bad Bunny taking turns reading it aloud.

The Bad Bunny & Messi F50 will be available globally for 300 EUR, while the Gazelle will be sold exclusively in North and South America for 180 EUR. Fans can sign up for the collection on the Adidas CONFIRMED app starting October 21, and it will be available in stores on October 26.

This collaboration redefines the intersection of sport and music, offering a unique moment that resonates beyond soccer and entertainment.