Fast food companies regularly partner with entertainers for special deals, and Cardi B and Offset are the latest to link with McDonald’s. The famous franchise is known for connecting with artists, specifically rappers, but the Hip Hop couple’s limited-time meal hasn’t been accepted by all franchise owners. According to The Wall Street Journal, Cardi and Set’s partnership hasn’t been openly welcomed. Owners have reportedly voiced concern over the couple not reflecting the wholesome values of the company.
Several franchisees emailed one another, and the WSJ stated they looked into the correspondences. Some locations said they wouldn’t promote Cardi B and Offset’s meal, blaming their lack of participation on the rappers’ “lyrics and lifestyle.” The most vehement detractors even pulled promotion material from their stores and “urged other franchisees to remove advertising and merchandise.” McDonald’s reportedly hosts over 1,000 franchises.
Cardi B & Offset Accused Of Not Being Family-Friendly
Most of the complaints seem to come from the Southeast and mid-Atlantic states. Despite the reported pushback, McDonald’s U.S. Chief Marketing Officer Tariq Hassan said Cardi B and Offset’s meal was a celebration of love, as it was released around Valentine’s Day. In commercials, the couple eats their crafted meal on a date night. The husband and wife haven’t commented on the controversy. The franchise owner critics also haven’t said anything about the couple being a blended family with five children.
Other artists who have inked similar lucrative deals include Travis Scott and Saweetie. Cardi is no stranger to her artistry causing an uproar; songs like “Wap” and “Up” have been at the center of controversy. Even politicians have voiced ire about her lyrics from Capitol Hill to social media, and Cardi has defended herself every step of the way.
A Couple That Works Together, Stays Together
Weeks ago, as people prepared for the Super Bowl, Cardi B and Offset spoke with Complex about their new deal. “I was super excited to work with McDonald’s. And also I did a little thing with McDonald’s in New York,” said Offset. “We [did] Cactus Plant Flea market and I felt like I built a great relationship with them when I met them the first time. And for them to call back and then be able to work with them to do a big commercial… This is a great opportunity because I always loved McDonald’s growing up, too.” Check out one of the couple’s McDonald’s commercials above.