Kendrick Lamar’s musical melee with Drake has finally ended. However, its impact can still be felt — not only across the charts, but apparently in Lamar’s pockets.
According to HITS Daily Double, across Lamar’s fiery tracks, in just this week (week ending 5/09), he supposedly pulled in an estimated $562,368. In the age of streaming, several musicians (such as Snoop Dogg) have expressed their frustrations with each platform’s pay model. On the flip side, for Lamar the feud has seemingly proven to be lucrative, specifically in relation to his streaming income.
“Not Like Us” alone reportedly grossed a total streaming revenue of $264,325 (58,739,000 counted streams). The second highest streamed (45,755,00) solo diss track from Lamar, “Euphoria,” is estimated to have earned $205,896. Lastly, with a total stream count of 20,478,00, Lamar’s “Meet The Grahams” supposedly brought in $92,147.
According to the outlet, the track to set it all off, Metro Boomin and Future’s “Like That,” also generated a pretty penny. With 29,978,000 counted streams, that track is estimated to have generated $134,900 in streaming income alone.
Now, these numbers could fluctuate based on Lamar’s royalty percentages (sound recording, mechanical rights, and the performance rights). Still, even if the final number dropped significantly, this is quite a massive payout for essentially airing out your grievances. Most people have to pay a therapist big bucks for that.