I know I said we at Uproxx do not engage in schadenfruede when I wrote about another Kanye West fail earlier this week, but the man is truly testing the limits of that policy this week.
Now, you’d think anyone who has followed the mercurial producer’s moves for the past, like, decade would understand the inherent risk involved in unskeptically engaging with anything he announces, but Roling Loud attendees were given the “Emperor’s New Clothes” treatment firsthand at his “special performance” last night in Inglewood, California.
Billed to perform a “headlining” performance ahead of the festival proper, Kanye instead pulled a Frank Ocean at Coachella, instead just sort of standing around onstage while a DJ played his last album, Vultures 1. Fans were… let’s just say “displeased.”
“I’m not gonna say the show sucked but I just thought going to a Kanye show would be different,” wrote one disgruntled fan on Twitter.
I’m not gonna say the show sucked but I just thought going to a Kanye show would be different #rollingloud pic.twitter.com/pbFYiccZ16
— Tez (@JoeSweatpants) March 15, 2024
“So Kanye is lipping the whole performance tonight,” observed another, with pretty obvious disappointment.
So Kanye is lipping the whole performance tonight. #rollingloud pic.twitter.com/Xt7uipTrzH
— groovy virgo (@joejpaige) March 15, 2024
And look — I said Uproxx wouldn’t engage in any schadenfruede, but fans on Twitter certainly did. “No way Kanye just dipped after playing vultures at rolling loud,” one joked. “At this rate he gonna stop showing up at all and tell his fans to imagine him performing, they’ll be like ‘I see him.’” Again… The Emperor’s New Clothes. (They’re already doing it, btw).
Rolling Loud just scammed Everyone into thinking Kanye would do a Performance tonight! pic.twitter.com/bAx9csGbYq
— 𝖒 (@xhayezz) March 15, 2024
The disdain for Kanye’s latest anti-performance was palpable, but something tells me folks will keep coming back for more — sunk costs and all. It definitely sucks to see a first ballot hip-hop hall-of-famer turn into …. this, but the good news is, there are plenty of other artists out there to enjoy who haven’t become Nazi apologists. Check out some more reactions below.
No way Kanye just dipped after playing vultures at rolling loud.
At this rate he gonna stop showing up at all and tell his fans to imagine him performing, they’ll be like “I see him” pic.twitter.com/zneS3arkke
— Manu (@ManuDaGoat) March 15, 2024
Kanye (doesn’t) perform at Rolling Loud LA #rollingloud pic.twitter.com/YLSOXpjQiK
— DYRE (@djdannyrojas) March 15, 2024
Rolling Loud day 1 takeaways:
• No pat downs only metal detectors.
• People starting mosh pits to soft songs.
• Kanye stopped performing and they just played his old songs to kill time, and everyone thought he was still performing.
• Every white person smelled.— Chino (@ThatAsianDood_) March 15, 2024
I love Kanye, he is No.1 on my rappers, producers, creatives, entrepreneurs & GOATs lists, but his Rolling Loud performance should’ve been a lot more than just the usual listening parties. The last time we got a solid performance from him was at Circus Maximus in Italy. https://t.co/sHMCFHHQOC
— Head Honcho (@avantgardebeing) March 15, 2024
Kanye really charged people hundreds of dollars to listen to his 4/10 album with him(he didn’t perform) and his fans are mad at rolling loud for false advertising. What a fall from grace
— HowThAtHappEn (@4loc0s) March 15, 2024