According to reports, Adidas could be including a pin with each new pair of Yeezys since their restock. The pin calls purchasers to “stand up to Jewish hate,” a reference to Kanye West’s antisemitic comments over the past year or so. Adidas cut ties with Kanye in October of 2022, after he Tweeted that he’d be going “death con [sic] 3 on Jewish people.”
Though Ye’s antics and hate speech made it clear why the brand no longer wanted to be associated with him, the brand still had over $1 billion worth of Yeezy inventory. In order to offload the sneakers, they decided to do a restock. Some of the profits went to Adidas, some to Kanye, and the rest to the Anti-Defamation League and the Philonise & Keeta Floyd Institute for Social Change. Though the decision to restock remained controversial, it looks like the brand could be taking steps to make their stance known.
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Pins Call For Purchasers To Join Fight Against Anti-Semitism
One Twitter user claims to have purchased a pair of Yeezy Foam Runners which came with a note and pin. “#StandUpToJewishHate by wearing, posting, and sharing the blue square, the universal symbol for fighting antisemitism,” the note reads. It’s unconfirmed at this point whether this was included by the store selling the sneakers or Adidas itself. With that being said, other social media users have claimed that they’ve recently purchased Yeezy that came without the pin.
Either way, the pin serves to acknowledge Kanye’s hateful tirade against Jewish people. This is something that purchasers could appreciate, particularly if they were personally affected by Ye’s antisemitic fallout. Though several stores have now started to sell Yeezys again, not every retailer is on board. Recently, it was reported that Foot Locker decided last minute not to restock the brand in their stores. Adidas’ initial restock was massive, allowing them to offload $437 million worth of the sneakers.
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The post “Stand Up To Jewish Hate” Pins May Be Included With Kanye West’s Yeezy Restock appeared first on HotNewHipHop.