Soulja Boy is making headlines once again. The rapper/entrepreneur has introduced his successful clothing brand, SODMG, to the iconic Melrose Ave in Los Angeles.
SODMG On Melrose
In an exciting Instagram post on Dec. 3, Soulja Boy couldn’t contain his excitement as he shared the news of his new Melrose Ave clothing store. Inviting fans to visit and shop, he wrote:
“I got my own store. Worked so hard for this. Dm for address, first come first serve. Grand opening soon. If you come now I got drip for you.” Just two days later, he announced the official opening of the store, stating, “Dreams do come true. My store opens this Friday. LA. Dm for addy if u wanna shop today and tomorrow.”
Soulja Boy has poured his heart and soul into this new venture. The “Lamb Flow” rapper’s brand, SODMG, which stands for Stacks on Deck Entertainment, first launched online in 2021. Now, with the opening of the Melrose Ave store, fans can experience the SODMG lifestyle in person.
Soulja Boy Style
The store is expected to carry a variety of fashionable items, including tracksuits, hoodies, and accessories. With affordable prices ranging from $20 to $75, SODMG aims to make hip-hop fashion accessible and stylish for everyone.
The support for Soulja Boy’s new store has been overwhelming. Fans flooded his Instagram posts with congratulatory messages, expressing their excitement for the grand opening. One user named @just.jerneal wrote, “Congratulations!!!! Wishing you a long life of prosperity.”
Soulja Boy’s Ventures
This expansion into retail is just the latest addition to the Chicago native’s impressive list of business ventures.
In 2022, he made history as the first rapper to have his shoe line with the Italian company Alive Shoes. Additionally, Soulja Boy has been involved in various business endeavors, including his Soulja Stars shoes, Exotic Pop, SODMG record label, and his video game console.
Rihanna x PUMA
The intersection of hip-hop and fashion is constantly evolving, with artists making impactful crossovers in the fashion industry. Recently, it was announced that singer and business mogul Rihanna would be collaborating with PUMA for her highly-anticipated shoe collection.
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