Following months of teasing, Snoop Dogg and Dr Dre finally unleashed their new album last week, Missionary. The eagerly anticipated project serves as a sequel to Snoop’s 1993 debut, Doggystyle, and boasts features from several of the duo’s high-profile peers. Method Man, Sting, Jhené Aiko, Jelly Roll, and many more make appearances. They even got Eminem and 50 Cent to join them on the same track, “Gunz N Smoke.”
Despite all of this, the first-week sales projections for the album aren’t looking as impressive as one might expect. According to HITSDailyDouble, it’s expected to move just 36,000 equivalent units in its first week, likely debuting at No. 20 on the Billboard 200. This will put it behind previously released projects like Kendrick Lamar’s GNX, Tyler The Creator’s Chromakopia, and more.
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Snoop Dogg & Dr Dre’s Missionary Expected To Move Just 36K Units In Its First Week
If these predictions prove to be true, it will be among both artists’ least commercially successful releases. Fortunately, they appear to be proud of the project regardless. During a live taping of the Drink Champs podcast at Complex Con earlier this year, for example, Dr Dre seemed confident in what they’d done. He even claimed it was some of his best work yet, as Snoop gave him the creative freedom to make it his own.
“Snoop came in and allowed me to get down the way I get down,” the iconic producer explained at the time. “You know, I feel like this is some of my best work. Because my mentality for the musicianship and everything that goes into doing this s**t within those 12 notes has just advanced so much. So, yeah, I feel like right now, today, this is some of my best work.”
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The post Snoop Dogg & Dr Dre’s Underwhelming “Missionary” First-Week Sales Projections Arrive appeared first on HotNewHipHop.