Pooh Shiesty is easily one of the year’s breakout stars, and the 1017 rapper’s “Back In Blood” single continues to ring off. Having recently delivered his new mixtape Shiesty Season, a project that features Lil Durk, Gucci Mane, 21 Savage, and more, the rapper has officially come through with a brand new music video for “Ugly.”
Bringing Pooh’s Guwop collaboration to life is director Rendell Smith, who ably captures the track’s ominous and foreboding vibe. Surrounded by a gang of gun-toting women, Shiesty holds it down with calculated menace. He’s swiftly joined by his label boss Gucci Mane, who posts up in a police lineup as he sneers confrontational bars. It’s the perfect representation of their chemistry, highlighting their shared appreciation for the streets — it’s part of what made 1017 such an appropriate home for Shiesty, who captures some of that vintage Gucci Mane spirit in his own music.
Check out the Rendell Smith-directed video for “Ugly” right here.