Lollapalooza is thrilled to announce that this year’s Main Stage, sponsored by T-Mobile, will be powered entirely by a hybrid battery system, marking the first time a major U.S. festival has achieved this feat. In collaboration with Live Nation’s Green Nation initiative, T-Mobile, and CES Power, the hybrid-powered stage will utilize over 1.5 MWh of battery storage capacity, significantly reducing the need for biodiesel generators and cutting down on fuel consumption and emissions.
“We have set a goal to build a more sustainable future for music festivals, which requires taking bold steps to find solutions that can reinvent how we operate and in turn, build industry trust in new technology so that major live events can see a path towards becoming more energy efficient,” said Jake Perry, Director of Operations and Sustainability at C3 Presents. “Lollapalooza is a leader in sustainable solutions, and we are proud to have aligned ourselves with partners that have the same passion and experience to execute this mission.”
“Solutions like the ones Lollapalooza are pioneering not only contribute toward our global Green Nation goal of cutting our emissions in half by 2030, but they provide local benefits as well through reduced noise and air pollution which creates a better experience overall for the artists, fans and crew,” said Lucy August-Perna, Head of Global Sustainability at Live Nation. “We look forward to sharing the results and learnings from Lollapalooza with our network of over 200+ festivals around the world who are committed to raising the bar for more sustainable live events.”
The festival’s 2024 edition will also spotlight conservation efforts through a new partnership with Re:wild, an organization co-founded by renowned conservation scientists and Leonardo DiCaprio. Re:wild
will engage with festival-goers to promote plant-based diets as a crucial step toward reducing biodiversity loss and ecosystem destruction. To support this initiative, Lollapalooza has expanded its plant-based food options with the introduction of Plant Base, a dedicated food court featuring a variety of vendors serving entirely plant-based meals.
As a recipient of the Illinois Sustainability Award, Lollapalooza continues to integrate sustainable practices throughout Grant Park. These efforts include comprehensive recycling and composting programs, the use of eco-friendly service items at Chow Town, and the provision of free, filtered water at Hydration Stations. The festival also employs the TURN reusable cup system to minimize single-use plastic waste and relies on biodiesel for all generators and equipment. Additionally, Lollapalooza funds renewable energy projects through carbon offset purchases.
Lollapalooza 2024 kicks off this Thursday at Grant Park in downtown Chicago, featuring performances by SZA, Tyler, The Creator, blink-182, The Killers, Future X Metro Boomin, Hozier, Stray Kids, Melanie Martinez, and Skrillex, among many others. Limited tickets are available at www.lollapalooza.com.
Fans can stay updated by signing up for the Lollapalooza SMS and Email Lists and following the festival’s social media accounts. Lollapalooza is proudly supported by T-Mobile, Bud Light, IHG® Hotels & Resorts, Tito’s Handmade Vodka, BACARDÍ, Hulu, PayPal, Venmo, Toyota, BMI, and Lifeway Kefir.
The post Lollapalooza 2024 Goes Green with Hybrid-Powered Main Stage and Expanded Sustainability Efforts first appeared on The Source.
The post Lollapalooza 2024 Goes Green with Hybrid-Powered Main Stage and Expanded Sustainability Efforts appeared first on The Source.