Let’s cut to the chase: Yes, TikTok has removed a ton of music from its platform. If you haven’t heard, the licensing agreement between TikTok and Universal Music Group expired yesterday, and as a result, all UMG artists‘ music must be removed or TikTok could face legal action for copyright infringement. That means artists like Taylor Swift, Drake, The Weeknd, Ariana Grande, Kendrick Lamar, J. Cole, and many, many, MANY more have been nixed, and no one is quite sure when or if they’ll be back, because UMG is adamant that TikTok hasn’t been negotiating in good faith.
Why Did UMG Remove Its Artists From TikTok?
Long story short, UMG’s leadership doesn’t feel that TikTok is offering fair market value for its artists. UMG also argues that while TikTok is building its own music platform, TikTok Music, and working on AI tools that may help users imitate real-life artists, it’s also undermining the value of any new licensing agreement, since the app could soon be flooded with more songs like AI-generated Drake song “Heart On My Sleeve.” This has been a pain point for the entire recording industry as these tools proliferate and possibly endanger fans’ interest in waiting for (and buying) the real artists’ actual songs.
In an open letter published on the company’s website on Tuesday (January 30), UMG wrote:
TikTok is trying to build a music-based business, without paying fair value for the music.
On AI, TikTok is allowing the platform to be flooded with AI-generated recordings—as well as developing tools to enable, promote and encourage AI music creation on the platform itself – and then demanding a contractual right which would allow this content to massively dilute the royalty pool for human artists, in a move that is nothing short of sponsoring artist replacement by AI.
Further, TikTok makes little effort to deal with the vast amounts of content on its platform that infringe our artists’ music and it has offered no meaningful solutions to the rising tide of content adjacency issues, let alone the tidal wave of hate speech, bigotry, bullying and harassment on the platform. The only means available to seek the removal of infringing or problematic content (such as pornographic deepfakes of artists) is through the monumentally cumbersome and inefficient process which equates to the digital equivalent of “Whack-a-Mole.”
While TikTok denied these accusations in a statement sent to Billboard, it also doesn’t appear that either company has any intentions to budge for the foreseeable future.