Dwayne “The Rock” Johnson is the latest member of the TKO Group Holdings, Inc., board of directors. The company is a merger of WWE and the UFC under the Endeavor umbrella.
As part of the deal, WWE has created a services and merchandising agreement with the Hollywood and Sports icon, where he will provide promotional, licensing, and other services to the company. Johnson now has complete ownership of “The Rock” name as lsited in an intellectual assignment agreement.
“I am thrilled to partner with Dwayne and welcome his immense talent to TKO’s Board,” said Ariel Emanuel, CEO of TKO. “Dwayne brings an incredible track record of creating content and building globally recognized consumer brands, and he will play a key role in realizing our ambitions for TKO.”
“My grandfather, High Chief Peter Maivia, and my dad, Rocky ‘Soulman’ Johnson, would’ve never thought this day would come,” Johnson said in a statement. “Which is why I’m very humbled to have a seat at the table that has decades of history and family legacy for me. A table that my family helped to build. Being on the TKO Board of Directors, and taking full ownership of my name, ‘The Rock’, is not only unprecedented, but incredibly inspiring as my crazy life is coming full circle. At my core, I’m a builder who builds for and serves the people, and Ari is building something truly game changing. I’m very motivated to help continue to globally expand our TKO, WWE, and UFC businesses as the worldwide leaders in sports and entertainment — while proudly representing so many phenomenal athletes and performers who show up every day putting in the hard work with their own two hands to make their dreams come true and deliver for our audiences. I’ve been there, I’m still there and this is for them.”
The Rock is also expected to return to the WWE ring for a match against his cousin and current long-running WWE Champion, Roman Reigns.
The post Dwayne ‘The Rock’ Johnson Joins WWE and UFC Board of Directors first appeared on The Source.
The post Dwayne ‘The Rock’ Johnson Joins WWE and UFC Board of Directors appeared first on The Source.