The rollout for Drake and 21 Savage’s Her Loss was one of the best in the Canadian rapper’s career. The two delivered a fake promotional campaign that included mock performances on SNL and Colors. Additionally, they gave faux interviews alongside folks like Howard Stern. However, it all began with a makeshift Vogue cover that fans felt were real. However, it only led to bigger headaches for Drake and 21 Savage down the line.
Around the time Her Loss dropped, Vogue’s parent company filed a lawsuit against the two rappers for the fake cover. Despite Drake claiming Vogue and Anna Wintour gave him their blessing, Conde Naste confirmed they “have not endorsed [“Her Loss”] in any way.” Additionally, they stated that they’ve made numerous attempts to have the fake cover stories removed from their social media profiles. The judge immediately granted a temporary injunction but only recently have the parties come to an agreement.
Drake & 21 Savage Put Vogue Lawsuit In The Past
Per TMZ, Drake and 21 Savage finally reached a settlement with Vogue in the lawsuit. At this point, it’s unclear how much the two coughed up to put the case to rest. However, sources close to the publication said that they settled the lawsuit outside of court. Conde Naste asked for $4M in damages at least. It seems as though Drake and 21 Savage can finally put this issue behind them and put their focus on their upcoming tour.
Prior to reaching the settlement, Drake and 21 Savage removed all posts of the fake Vogue cover from socials. Sources close to the Canadian artist said he was confused by the publication’s frustrations since NPR and Howard Stern were on board with it. Condé Nast general counsel said the settlement money will go towards “[bolstering] our ongoing creative output, including Vogue editorial.”
“As a creative company, we of course understand our brands may from time to time be referenced in other creative works,” Bowes said in an internal memo obtained by Semafar. “In this instance, however, it was clear to us that Drake and 21 Savage leveraged Vogue’s reputation for their own commercial purposes and, in the process, confused audiences who trust Vogue as the authoritative voice on fashion and culture.”