The NFL has ushered in the ’23 season with a burst of humor and star power through its uproarious campaign, “You Can’t Make This Stuff Up.” Featuring renowned actor and comedian Keegan-Michael Key alongside football luminaries such as Patrick Mahomes, Travis Kelce, Justin Fields, and more, the campaign blends meme culture and pop references to present the NFL as a stage where reality outshines fiction.
Presented against the backdrop of an “NFL 104th season table read,” Keegan-Michael Key takes the director’s chair. The campaign humorously exaggerates the scripted nature of the league’s events, turning the mundane into the extraordinary. From Metcalf’s no-handed, abs-only catch to Mama Kelce’s romantic dreams involving Jimmy Garoppolo, the players’ outlandish ideas make for a riotous spectacle.
“Our goal was to make this campaign tongue-in-cheek, humorous and clever in the way we tapped into popular memes and cultural conversations about the league and its incredible real-life storylines that are better than anything you could make up,” said TIM ELLIS, Chief Marketing Officer at the NFL. “We really wanted to have fun with this and not take ourselves too seriously. We hope fans get a kick out of the campaign and are sitting on the edge of their seats to see what spectacles unfold this season.”
Produced by 72andSunny, the campaign consists of 16 pieces of content scheduled to coincide with pivotal moments like Thanksgiving, Black Friday, Christmas, and international games. The campaign kicks off during the Thursday Night Football game on Amazon Prime Video, featuring the Philadelphia Eagles versus the Indianapolis Colts on August 24.
As the NFL gears up for its 104th season, “You Can’t Make This Stuff Up” injects laughter and anticipation, proving that real-life NFL narratives often trump fiction. The campaign will continue to entertain fans throughout the season on various platforms, culminating in the NFL Kickoff presented by YouTube TV on September 7th.
The post SOURCE SPORTS: NFL Launches Hilarious ‘You Can’t Make This Stuff Up’ Campaign with Keegan-Michael Key and Star Players first appeared on The Source.
The post SOURCE SPORTS: NFL Launches Hilarious ‘You Can’t Make This Stuff Up’ Campaign with Keegan-Michael Key and Star Players appeared first on The Source.