Yeezy Gap Engineered by Balenciaga

Yeezy GAP Partnership Is Over! Kanye Sends Notice Of Termination Letter To GAP Executives

by
Ye Yeezy Gap Engineered by Balenciaga

Earlier this week, in an interview with Bloomberg, Kanye shared plans of ending his partnerships with Adidas and Gap when the contracts expired in 2026 and 2030, respectively. In his interview he noted that there would be “No more companies standing in between me and the audience.”

Well, it seems as if Kanye is taking the initiative and not waiting for his contracts to expire. One of West’s attorneys told the Associated Press earlier this morning that a notice of termination was sent to GAP executives, effectively ending the Yeezy x GAP partnership after only two years.

The termination letter stated that GAP had failed to uphold their end of the agreement, which included launching Yeezy GAP merchandise in retail stores and eventually opening up Yeezy GAP retail stores by next year. “Gap left Ye no choice but to terminate their collaboration agreement because of Gap’s substantial noncompliance,” one of Ye’s lawyers, Nicholas Gravante Jr, said in an email to the AP.

While the Yeezy GAP Engineeered By Balenciaga collection was made available in stores, the notice of termination letter says that the collection was a part of a separate agreement and does not fulfill GAP’s contractual obligations.

When the partnership between Ye and the clothing giant was announced 2 years ago, many were excited that Yeezy apparel would finally be available to the masses. It was a full circle event for Kanye who used to work at the GAP and famously rapped about his experience on The College Dropout. His partnership also would help him fulfill his vision of creating egalitarian clothing for the masses.

However, since the partnership was announced 2 years ago, it has been marred by inconsistency. Pre orders for the Yeezy “round jacket” first dropped after the first of three DONDA listening parties and in September of last year, the “perfect hoodies” were made available online. However, none of these drops were put in retail stores.

Now, Ye is destined to move on from relying on corporate partnerships and will take matters into his own hands.

The post Yeezy GAP Partnership Is Over! Kanye Sends Notice Of Termination Letter To GAP Executives appeared first on The Source.

Kanye Issues Ultimatum To GAP Executives: “I’m Going To Have To Do What I’m Thinking Somewhere Else”

by
Kanye West Asks “Can I get uhhhhhhhhh.....” in McDonald's Super Bowl Spot

It’s safe to say that whatever Kanye touches will turn to gold. Upon his arrival to Adidas, and with the release of the Yeezy 750 and 350, Ye brought a newfound, and much needed, boost in popularity and revenue to Adidas who was getting beat by Nike and Air Jordan. The same can be said for the GAP who was in turmoil before their partnership with Kanye’s Yeezy brand.

While Kanye has the ability to leverage his influence to help these companies, he has also been asking for more than just a partnership, but a seat at the table. He has called out the Adidas CEO multiple times for not putting him on the Adidas board despite having some of the most popular and highest selling shoes in the world. Ye is now doing the same with GAP, asking executives take this partnership more seriously and hear him out about the ideas he has for the future of the brand.

In a video shared to his IG today, August 31, Ye spoke to GAP executives, seemingly in a Yeezy Gap X Balenciaga creative studio, where he gave an impassioned 6-minute speech where he explained his mission for the Yeezy GAP brand.

“You have to really give me the position to be Ye and do what I’m thinking or I’m going to have to do what I’m thinking somewhere else. Because if there’s one thing I learned from Virgil, if something’s killing you, it’s actually killing you,” Ye said. He then called out GAP executives for canceling the pre-order for the blue Round Jacket, and only running the perfect hoodie ad once despite selling over $10 million of the hoodie during its initial release.

“This is the moment. There will never be an opportunity with a guy like me that cares this much about specifically this brand and has done this until this point,” Kanye continued. We are like Tom Brady waking people up at 2 am during COVID but he went back and got that ring,” he said. “We are the football team. This is our football team. And I’m actually the Tom Brady because Demna charge $4000 for a shirt.. I’m saying… how do we go Costco, how do we go Old Navy prices?”

Ye then gave an ultimatum to the exectives, saying that either they can let him do what he is thinking at the GAP, or he will find somewhere else to do it.

“This is bigger than us. We shouldn’t argue amongst ourselves. But I’m saying I have to go pull that sword out the stone,” he added. “You either believe me or I’m going to show you. I can either show you facing this way [back facing the executives] or facing this way [frontward],”

This comes after Ye publicly called out GAP for ripping his designs and canceling a photoshoot with his kids without letting him know.

You can watch Ye’s full speech here.

The post Kanye Issues Ultimatum To GAP Executives: “I’m Going To Have To Do What I’m Thinking Somewhere Else” appeared first on The Source.

Kanye Responds To Criticism Over Presentation Of Yeezy GAP Apparel: “I’m Not Here To Apologize”

by
kanye west gap yeezy trash bags

Earlier today, Kanye responded to the criticism over the presentation of his Yeezy Gap apparel.

Fox News caught up to Ye at Gap’s flagship store in New York City where the reporter asked Kanye how he felt about the people criticizing him for apparently “fetishizing” homelessness by displaying the Yeezy Gap apparel in “trash bags.”

In typical Kanye fashion, he remained unapologetic and doubled down on his stance about hit art and creative expression.

“Look, man, I’m an innovator and I’m not here to sit up and apologize about my ideas,” Ye said. “That’s exactly what the media tries to do: make us apologize for any idea that doesn’t fall under exactly the way they want us to think.”

Kanye continued, saying, “This is, like, not a joke. This is not a game. This is not just some celebrity collaboration. This is my life. I’m fighting for position to be able to change clothing and bring the best design to the people.”

This comes a couple weeks after Kanye put on his IG a black image with words that read “Look to the children / Look to the homeless as the biggest inspiration for all design.”

Elsewhere in the news report, the reporter said that the bags are not trash bags but construction bags, according to Kanye.

Earlier this week a post went viral of the bags, saying that the apparel was originally hung on hangers, which angered Ye, who then demanded they be put in the large construction bags.

“This is how they are selling Yeezy GAP. The sales associate said Ye got mad when he saw they had it on hangers and this is how he wanted it. They won’t help you find ur size too, you just have to just dig through everything,” the Tweet said.

The post Kanye Responds To Criticism Over Presentation Of Yeezy GAP Apparel: “I’m Not Here To Apologize” appeared first on The Source.

Kanye Reportedly Asked For His Yeezy GAP Line To Be Displayed In Trash Bags

by
Ye Yeezy Gap Engineered by Balenciaga

Kanye has always had an unconventional approach to his creative endeavors. Whether it be his music, music videos, film, or even clothing, its safe to say Ye thinks outside of the box. Fans of his Yeezy GAP x Balenciaga line were excited to hear that the collection would be releasing in store and would have surprise location drops in different cities around the U.S.

One aspect of the drop that got people really talking was how all the clothes were in big trash bags, only sorted by item, not color or size. This meant that people would have to search for a specific item until they got the size that they wanted.

A recent tweet by a GAP store employee adds some much needed clarification as to why the clothes ranging from $60 as much as $300 are being put in trash bags instead of on hangers. According to the tweet, Ye saw that the clothes were originally on hangers, got mad, and demanded they be displayed in trash cans.

“This is how they are selling Yeezy GAP. The sales associate said Ye got mad when he saw they had it on hangers and this is how he wanted it. They won’t help you find ur size too, you just have to just dig through everything,” the twitter user said.

We’re not sure what Kanye is exactly trying to say with his clothes being displayed in trash cans. Maybe he thinks the clothes are trash? But even continuing with the theme of trash, when the collection dropped last month, the clothes were put in dumpsters for the surprise location drop in Los Angeles.

The post Kanye Reportedly Asked For His Yeezy GAP Line To Be Displayed In Trash Bags appeared first on The Source.

Balenciaga Creative Director, Demna, Says The Yeezy Gap x Balenciaga collaboration is Over

by
Kanye West Gap Delay Launch Of Balenciaga Line

Over the weekend, Kanye heads flooded Gap stores around the country after it was announced that the Yeezy Gap x Balenciaga collection would be making its way into stores. Gap’s flagship store in New York City was the first to offer the collection, followed by the rest of the country on Saturday, July 23rd. Vans carrying the merch even popped up in Miami, Los Angeles, and Chicago.

The release of this collection has Kanye fans wondering what the future looks like for the Yeezy Gap partnership. According to Balenciaga’s creative director, Demna, the future of Yeezy Gap will continue without Balenciaga. The designer announced on Monday, July 25, that the Yeezy Gap x Balenciaga partnership is over.

In a statement to eh New York Times, Demna said that the partnership was just step #1 of Ye’s plan for the brand. “This was just step No. 1. He needed a starting point, and that was my challenge: to give him the starting point. But he is still miles and miles away from where he wants this to go,” Demna said.

Ye’s partnership with Gap is a part of his plan to make egalitarian clothing. Ever since his Adidas deal, and even as recent as his now legendary Drink Champs interview, Kanye has stated multiple times that he is against exclusivity and wants everybody who wants a pair of Yeezys or an article of his clothing to be able to have it.

In regards to how successful the Yeezy Gap partnership has been, Kanye took to Instagram where he revealed that he has set the two biggest sales days in Gap history with the release of the “Perfect Hoodie.”

“We’ve had 2 of the biggest sales day in Gap history since I’ve been there. We sold 14 million dollars worth of the perfect black hoodie at 80 dollars a hoodie off of a television commercial that was ran one time. I came to Gap to bring good quality products to the people at all times. Bob I need to meet with you as soon as possible,” Ye said on IG.

The post Balenciaga Creative Director, Demna, Says The Yeezy Gap x Balenciaga collaboration is Over appeared first on The Source.