Viola Brands

Al Harrington Bringing His Viola Cannabis Brand Home to New Jersey

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Al Harrington Bringing His Viola Cannabis Brand Home to New Jersey

Al Harrington, a former NBA player, is making a homecoming moment by bringing his Viola brands to his home state of New Jersey.

Customers can shop Viola, the premier premium Black-owned cannabis brand with a purpose founded by New Jersey native Al Harrington, starting on Friday, March 24, at RISE Paterson (196 3rd Ave #3c). Starting on Saturday, March 25, Viola’s premium flower will also be offered at RISE Bloomfield (26-48 Bloomfield Ave), with an exciting launch event that includes a visit from Harrington and friends.

After growing up in Orange, New Jersey, Harrington spent 16 seasons in the NBA with clubs, including the New York Knicks, Denver Nuggets, and Indiana Pacers. Inspired by his grandmother of the same name, who battled diabetes and glaucoma but found comfort in cannabis medicines, Harrington developed Viola after retiring. The brand’s main goal is to improve the representation of communities of color in the cannabis market through educating, empowering, and lifting them up.

The Green Thumb Industries subsidiary RISE Dispensary is pleased to add Viola’s expertly grown indoor and outdoor flower to its very varied inventory. 1/8oz of mixed bud in several strains will be available at both sites, including Chauffeur and Strawberry Jamz for Good Times, G31 for kickin’ back, and Grapes and Cream for Lights out.

You can learn more here.

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Viola Brands Set to Launch Iverson 01 Strain in Michigan

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As part of their ongoing multi-year partnership with NBA legend Allen Iverson, Viola, the premier Black-owned producer and licensed reseller of premium cannabis products will release limited amounts of their latest strain. Iverson will attend meet-and-greets with customers at five cannabis shops in the metro Detroit region this Friday and Saturday to help promote the launch.

“I’m excited to continue the partnership with my brother Al and bring our newest strain to Detroit,” said Iverson. “Everything I do is for the fans, and this is no different.”

IVERSON 01,’ an indica-dominant Detroit grown hybrid, is a cross of F1 Durban, Gushers, and Runtz. The pre-rolled and packed flower will be sold at a number of dispensaries throughout the state.

Iverson will appear at a handful of dispensaries in support of the launch, starting with Bazonzoes in Walled Lake at 3 p.m. on Friday, followed by 3Fifteen Cannabis in Hamtramck at 5 p.m., and Herbology in River Rouge at 6:45 p.m. On Saturday, he’ll be at Skymint in Hazel Park at 1 p.m. and Liv in Ferndale at 2:15 p.m.

“We’re excited to launch IVERSON in the Michigan market with 70+ valued partners. Although we would’ve loved to visit every location, with scheduling we had to narrow it down to a handful. We look forward to everyone trying ‘01 and meeting Chuck and I at the in-stores” said Viola CEO, Al Harrington.

The post Viola Brands Set to Launch Iverson 01 Strain in Michigan appeared first on The Source.