Kendrick Lamar-Signed Tanna Leone Drops The ‘Death N’ Taxes’ Video To Announce His Debut Album

Last year, Kendrick Lamar and Dave Free’s new media company, PgLang, found instant success with its first artist, Baby Keem. Keem’s debut album, The Melodic Blue, debuted at No. 5 on the Billboard 200, while the rapper himself garnered a Best Rap Performance Grammy Award alongside his cousin Kendrick for the album’s single “Family Ties.” This past weekend, they capped Keem’s successful rookie season with a performance at Coachella, where Kendrick joined the younger rapper onstage to perform their Grammy-winning hit.

Now, the LA-based label/production studio will aim to repeat its first success with its next artist, Tanna Leone, who made his PgLang debut last month on “With The Villains” and “Lucky.” This week, he announced the release date for his own debut album, Sleepy Soldier, which is due Friday, April 29. To accompany the announcement, he dropped the video for his latest single, “Death N’ Taxes,” which sees him standing stoically in front of scenes from a chaotic life. From schoolyard fights to funerals, Tanna reviews the moments that have left the biggest impacts on him, subtly revealing who he is by depicting what he’s been through.

Meanwhile, his formerly released singles “With The Villians” and “Lucky” won’t be among Sleepy Soldier‘s 14 tracks when it drops this Friday, but with a tracklist that doesn’t reveal any of the features, it’ll be worth checking out to see if there are any surprises. In the meantime, check out the video for “Death N’ Taxes” above.

Kendrick Lamar’s PgLang Signs Tanna Leone And Shares His First Single, ‘With The Villains’

Kendrick Lamar and Dave Free’s new endeavor PgLang is rolling after the company’s initial launch was met with mostly confusion about what the company is and what it does. As it turns out, the answer is: “a little bit of everything.” Early last year, PgLang produced a Calvin Klein campaign, then released Kendrick’s cousin Baby Keem’s debut album, The Melodic Blue. This year, it was reported that PgLang would be teaming up with the creators of South Park to produce a comedy film, although that news was met with skepticism from fans due to its questionable premise.

However, the company’s next move may end up being more well-received as it returns to Kendrick’s area of expertise, music, in signing its third rapper, LA native Tanna Leone. To introduce the newcomer, PgLang posted a video interview covering some of the basics about the 24-year-old, like his birthday, favorite color, and favorite quote. The promising young rapper also dropped his first single with the label, “With The Villains,” along with his first music video. Check it out below. Tanna Leone is currently supporting Baby Keem’s tour, which runs through April 18 in San Francisco.

While Baby Keem’s debut was released in partnership with Columbia, Tanna’s will apparently be supported by Def Jam, instead. In a statement, new Def Jam CEO Tunji Balogun said, “We’re excited to welcome Tanna Leone and pgLang to the Def Jam family as valued partners. I’m lucky to have been able to connect with Kendrick and Dave during the early stages of my career as friends and collaborators, and I’m thrilled to be able to extend that relationship here at Def Jam. Tanna is a dynamic and multi-talented new voice and we’re honored to be a part of his development and success.”