taco tuesday

Taco Bell And LeBron James Announce “Taco Tab Tuesday”

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Earlier this year, we reported on how LeBron James and Taco Bell had successfully released the phrase “Taco Tuesday” into the public domain. The popular colloquialism is now free to use in every US state aside from New Jersey. Now, the restaurant chain and NBA legend are sponsoring a “taco tab” to celebrate. On September 12, DoorDash users will be able to receive $5 off any $15+ DoorDash order from one of the 20,000 participating Mexican restaurants, per a press release from Taco Bell. All you have to do is use the code TACOTAB at checkout. However, the offer is only valid outside of New Jersey.

Furthermore, LeBron himself even made a statement about the special event. “Everyone being able to freely celebrate Taco Tuesday is a huge win for so many. I’m excited that all restaurants, small businesses, mom and pop shops, taco trucks, and families everywhere can now engage in and enjoy this tradition that brings people together,” the NBA veteran said. Previously, LeBron had confessed to be a being regular adherent to Taco Tuesdays. That’s what inspired LeBron to get involved with the campaign.

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LeBron And Taco Bell’s Campaign, Explained

@tacobell

Heard it here first. Offer details on @doordash

♬ original sound – tacobell – tacobell

Back in May, LeBron James teamed up with Taco Bell to free “Taco Tuesday” from its corporate trademark limbo. According to the United States Patent and Trademark Office, the phrase was trademarked by Taco John’s Seasoning in 1989. While this does not affect day-to-day usage, it does legally bar restaurants and other institutions from using the phrase. Furthermore, Gregory’s Bar & Restaurant, a family-owned eatery in Somers Point, New Jersey, owned the trademark exclusively in New Jersey.

According to a press release sent to HotNewHipHop earlier this year, “‘Taco Tuesday’ is a tradition that everyone should be able to celebrate. All restaurants, all families, all businesses – everybody. ‘Taco Tuesdays’ create opportunities that bring people together in so many ways, and it’s a celebration that nobody should own.” The push to have the trademark become public domain caught the attention of LeBron, who is reportedly a self-professed Taco Tuesdays fan and adherent. And so the NBA veteran joined the fight to free Taco Tuesdays for all. Enjoy your Mexican food this Tuesday in the name of LeBron and Taco Bell.

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LeBron James And Taco Bell Score Major Victory In Taco Tuesday Campaign

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Back in May, LeBron James teamed up with Taco Bell to free “Taco Tuesday” from its corporate trademark limbo. According to the United States Patent and Trademark Office, the phrase was trademarked by Taco John’s Seasoning in 1989. While this does not affect day-to-day usage, it does legally bar restaurants and other institutions from legally using the phrase. Furthermore, Gregory’s Bar & Restaurant, a family-owned eatery in Somers Point, New Jersey, owned the trademark exclusively in New Jersey.

According to a press release sent to HotNewHipHop earlier this year, “‘Taco Tuesday’ is a tradition that everyone should be able to celebrate. All restaurants, all families, all businesses – everybody. ‘Taco Tuesdays’ create opportunities that bring people together in so many ways, and it’s a celebration that nobody should own.” The push to have the trademark become public domain caught the attention of LeBron, who is reportedly a self-professed Taco Tuesdays fan and adherent. And so the NBA veteran joined the fight to free Taco Tuesdays for all.

Read More: New Jersey “Taco Tuesday” trademark owner puts LeBron on blast

Taco Tuesday Trademark Revoked in 49 States

Taco Bell
Sign for the fast food brand Taco Bell on 18th May 2022 in London, United Kingdom. (photo by Mike Kemp/In Pictures via Getty Images)

Per a press release sent to HotNewHipHop earlier this week, LeBron and Taco Bell have succeeded in their fight to free the idiom. Taco John’s Seasoning agreed to relinquish the trademark in all its controlling territories. That means that businesses are now free to officially host “Taco Tuesdays” in every US state besides New Jersey. Furthermore, Taco John’s made a $40,000 donation to the Children of Restaurant Employees fund through the Taco Bell Foundation.

In addition to this Taco Bell announced a wide range of celebrations to mark the historic victory. The restaurant chain is offering a free Doritos Locos Taco every Tuesday between August 15 and September 5 for anyone who wants one. Additionally, the restaurant is planning a special event to mark the newfound freedom of Taco Tuesday. In a partnership with DoorDash, Taco Bell has announced a $5 million “Taco Tab” that will apply to any and all participating vendors on September 12. We hope that LeBron is able to find the time to enjoy some tacos as he continues to attend to the recovery of his son, Bronny.

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The post LeBron James And Taco Bell Score Major Victory In Taco Tuesday Campaign appeared first on HotNewHipHop.

“Taco Tuesday” Trademark Owner Hits Back At LeBron

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Multinational Mexican fast-food chain Taco Bell launched a campaign earlier this week to pursue the revocation of the trademark on the phrase “Taco Tuesday”. Trademarked since 1989, the phrase is legally owned by two entities. The primary owner is the Wyoming-based Taco John’s chain. Additionally, there is Gregory’s Bar & Restaurant, a family-owned eatery in Somers Point, New Jersey.

In their efforts to force a move on the part of the United States Patent and Trademark Office, Taco Bell has enlisted NBA superstar LeBron James as part of their efforts. LeBron “never misses a Taco Tuesday and can often be seen celebrating the weekly tradition with his family,” a spokesperson for Taco Bell told HotNewHipHop. Furthermore, Taco Bell’s campaign involves a new ad featuring LeBron as well as a change.org petition.

Gregory’s Hits Back

Taco Bell drive-thru with open daily hours and surrounding plants, located in a city landscape with a clear sky above, Walnut Creek, California, March 27, 2023. (Photo by Smith Collection/Gado/Getty Images)

However, one of the trademark holders is now hitting back against the latest efforts of Taco Bell. Gregory’s Bar & Restaurant has been a staple of Somers Point, New Jersey since 1946. It is currently owned by Gregory Gregory, the fourth generation of Gregorys to own the restaurant. “It truly is a David vs. Goliath scenario,” Gregory told NJ.com. Furthermore, Gregory wasn’t amused by the efforts of Taco Bell. “It seems unfair to me Taco Bell can have a trademark for the sound of the bell on their commercials, but they don’t want us to keep our trademark for ‘Taco Tuesday,’” Gregory said. “Everyone rings a bell.”

Furthermore, Gregory recalls that this isn’t LeBron’s first tangle with the trademark. The NBA veteran reportedly pursued it in 2019. “We reached out to his people back then,” Gregory said. “We would have been happy to sell it to him. But we never heard back.” However, Gregory admitted to the scale of the fight. “We are weighing our options to whatever steps we are going to take,” said Gregory. He is eager for Taco John’s will lead the fight since they are the bigger entity. Taco John’s controls the “Taco Tuesday” trademark in every state except New Jersey. “For us, does it make sense to spend a ton of money fighting this over a basket of $2.50 tacos?”

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LeBron James Teams Up With Taco Bell In “Taco Tuesday” Fight

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Did you know that the phrase “Taco Tuesday” is actually trademarked? According to the United States Patent and Trademark Office, the phrase was trademarked by Taco John’s Seasoning in 1989. While this does not affect day-to-day usage, it does legally bar restaurants and other institutions from legally using the phrase.

This has now become a legal battle as Taco Bell has become determined to fight the long-standing trademark. Not only would this allow Taco Bell, the largest Mexican cuisine chain in the US, to use the phrase commercially, but it would also allow food vendors to utilize the colloquialism. Now Taco Bell has added a famous face to their cause – LeBron James.

LeBron James Wants To See “Taco Tuesday” Become Public Domain

Image courtesy of Taco Bell and Edelman (Photo Credit: Ronald Quintero)

According to a press release from Taco Bell, provided to HotNewHipHop by the PR firm Edelman, LeBron has joined the effort to revoke the trademark on “Taco Tuesdays”. His support comes from due to his love of the tradition. “A known “Taco Tuesday” enthusiast, the 4x NBA Champion is just as passionate as Taco Bell is about freeing Taco Tuesday. LeBron never misses a Taco Tuesday and can often be seen celebrating the weekly tradition with his family,” Edelman brand account supervisor Delani Marchigiani told HotNewHipHop. LeBron will also star in a new ad for Taco Bell.

Furthermore, LeBron believes in the community-building aspect of the tradition. “‘Taco Tuesday’ is a tradition that everyone should be able to celebrate. All restaurants, all families, all businesses – everybody,” said LeBron James per Taco Bell’s press release. “‘Taco Tuesdays’ create opportunities that bring people together in so many ways, and it’s a celebration that nobody should own.” As part of the effort to revoke the trademark, LeBron publicly signed Taco Bell’s change.org petition seeking the revocation of the trademark. A change.org petition carries no legal weight. However, it has often proven to be an effective tool in amplifying social issues. Furthermore, with a name like LeBron on board, there is a very real chance change could come about.

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