DJ Holiday’s Hollipalooza Austin Edition Showcased Tons of New Talent During SxSw Music Week

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The return of SxSw, might have taken place during the Spring, but on March 18th, in Austin, Texas it was Holiday season! The legendary Hip Hop DJ helped to capture the essence of what SxSw music festival in Austin is all about with his Hollipalooza stage powered by Kim SoMajor, The Umbrella Firm and The Source Magazine. 

“The Hollipalooza event was everything you could ask for,” said the Atlanta artist Atmore VI, who debuted an unreleased song he has featuring Bad Bunny called “Passport.” Atmore VI shared, “Hot artists from the past, present, and future all showing love and performing some great music.”  

Hollipalooza not only provided the entertainment with big named artists like Trae The Truth, Sally Sossa, Domani, K Shiday, Rob49 and Beat King, it also gave independent artists a time to shine. 

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“I don’t think they understand,” said Holiday as he introduced his special guest. “I brought some very important people here.” 

Along with himself, The Source, and other media outlets in the building, Kim SoMajor and Holiday also brought out Josh “J1” Raiford to help new artist set up their own unique stations as a way to reach those larger audiences. Raiford is the VP of music programming at Pandora.

Attendees felt that the Hollipalooza stage powered by Kim SoMajor and The Umbrella Firm was a great opportunity for them to grow as an artist.  

“My Hollipalooza experience was mad lit and definitely one to remember,” said the Georgia native Big Legend who performed” Money Habits.” 

He continued to speak on how he took advantage of the mass amount of people present for the event, “I networked with a lot of artists and industry executives, along with making a lot of new fans.”

Rising artist out of South Memphis, Tripstar, loved the enthusiasm of the attendees. Being the next big thing out of Memphis, Trip wanted to know how others felt about his music and said he received a great response. 

“I really like how everybody was very supportive and had great energy in the crowd,” said Tripstar, the latest signee to Moneybagg Yo

Currently, Tripstar’s “Favorite App” song featuring Lil Migo is running on all music platforms. 

PGF Shawt, another artist from Atlanta, said The Source was his favorite magazine growing up and loved the fact that he got a chance to perform with them in the building. 

“Just being able to be a part of The Source is big,” said Shawt. “It’s a pleasure and honor truly appreciated. Right now, fans can check out PGF Shawt’s new single “Confessions” on all music platforms. 

A lot of the performing acts recognized the prominence of DJ Holiday and they all felt honored for the opportunity to showcase their talents in front of him on a big stage. 

Atmore VI added, “DJ Holiday is an OG we all grew up listening to, and his down-to-earth demeanor shows you he really does this for the love.”

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The Hip Hop duo from St. Petersburg, Florida, Yo Simi, and Dredlock Esoc second that thought when it comes to the persona of DJ Holiday. 

“DJ Holiday was a solid dude I got a chance to meet him at the show and after I performed, we chopped it up,” said Dredloc Esco, half of the duo who performed “Vegas.” 

FeVaOG also loved the fact that DJ Holiday was down to earth. 

“DJ Holiday showed me love and was laid back, so I look forward to working with him,” said the Jersey artist who got the crowd lit with his hit “Casamigos”. 

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Hollipalooza wasn’t your basic open mic showcase. Along with great networking, The Umbrella Firm offered a single record distribution deal via Beatroot Music to one of the nights top performers. Congratulations are in order to PGF Shawt who won the distribution deal.

Woodrow, CEO of The Umbrella Firm, shared that Shawt’s performance stood out as the “total package.” He said, “Shawt showed he has great music with substance and flow patterns which is rare. Artists usually are one or the other. He’s invested in his career and he has a track record of already having collaborations with other artists and uploading to major platforms.”

“Overall, he has a heavy promotional campaign so he came correct and participated while other artists were performing. That showed humility but he was one of the most dominant independents we had. Looking forward to working with him,” Woodrow shared.

The event also featured a live activation with Atlanta’s own Scotty Atl. Scotty ATL showed some major fan appreciation. Being the new King of Grillz, Scotty gifted out two 6-piece grills to the audience, just for attending the Hollipalooza event. Scotty’s grill company, Grillz By Scotty, provided the grills exclusively done onsite. 

“We just wanted to show love, said Scotty ATL, who didn’t perform but brought his artist Just Call Me Veto to the music event. 

Under the Cool Club label, Just Call Me Veto introduced himself with his new single “One Of Them Ones.” This was his first Austin performance and the New Orleans-born, but Atlanta-raised artist didn’t take it lightly. 

“This is major,” said Veto. “In 2014 I was just walking around. I always wanted to do a show here and now I had three. Shout out to DJ Holiday, Scotty, Kim SoMajor, and The Source. This is major.”

There was a ton of fresh faces in the building for Hollipalooza. Check out a list of some of the new faces of Hip Hop to keep on your radar.

Just Call Me Veto:

PGF Shawt:

KO Da Don

Yo Simi & Dredloc Esco:

BooMan SRP:

Big Legend:

Atmore VI:

Jrey Cash and YFK Mari , via Joint Venture Music Group:

SKG:

Realionaire Skreet:

DMO2x:

Swaray:

Svm Fifty Shotz:

Ant Clark Music:

Tripstar:

FeVaOG:

The post DJ Holiday’s Hollipalooza Austin Edition Showcased Tons of New Talent During SxSw Music Week appeared first on The Source.

Indie Artists Detail How Much Money They Made (Or Lost) Playing SXSW In 2022

This year’s South By Southwest festival just wrapped up a few days ago, and like usual, it was a chance for up-and-coming artists to play some shows and get their names out there. That said, while SXSW is great for those reasons, it’s really more of a marketing opportunity for artists than it is a money-making venture. Now, following the festival, some artists who performed are revealing how much money they managed to earn (or lose) during the week.

Asheville, North Carolina group Wednesday kicked off the conversation by sharing a list of their earnings and expenses for SXSW this year. To summarize, they made $2,084, had $2,182.39 in expenses, and walked away with a loss of $98.39. They noted, “Just for transparencies sake & cause I feel comfortable posting this: here is why it is so hard for bands to go to SX !! This is b4 paying 10% $ to the booking agent and not including food expenses. Combination of staying in COVID safe places and gas prices is p devastating.”

In subsequent tweets, they continued:

“& we are technically a band that is ‘doing very well’ at the moment!! It’s even harder for bands who are more in the DIY side of things who went to SX. I ain’t complaining abt doing my dream job, but do wanna show why being paid fairly from streaming would make a difference.

Also wanna add SX is a special circumstance and we had a gr8 time! Regardless we did get COVID and lost money. A reminder that music is simply an industry that is very inaccessible to people without a safety net of time/money. Very relieved that we are close to being able to live off our music cause working in retail and doing music full time was not sustainable for me forever. Def a good idea as always to support any bands that are struggling rn if you’re a fan and have the means!”

This prompted other performers to chime in with how they fared, like Secretly Canadian artist Le Ren, who replied, “I just did my calcs and my band m8 and I are walking away with a cool $300 each (CAD so around $230 USD).” Philadelphia group The Stone Eye noted, “Ya’ll gotta do some DoorDash/instacart on your days off. We payed for our 3 night, $70 a night stay in Raleigh that way.”

That perspective got some mixed reactions. Colin Caulfield of Diiv replied, “Horrible advice. A day off almost always = a long drive.” Drew Kennedy responded, “Respect.” Remember Sports (formerly Sports) added, not specifically of The Stone Eye’s tweet but in general, “Unbelievable how much useless unsolicited advice has appeared in these comments lmao at y’all.”

Other users wondered why merch sales weren’t included in Wednesday’s figures and the band responded. “The only place we sold merch at SX was a house show. There’s not a ton of opportunity to sell merch at showcases cause the schedules are so packed they want you in and out.”

Later, the band concluded in a tweet thread:

“Here’s the last thing I’m gonna say about the SX tweet. Touring the cheapest way isn’t always touring the ‘right’ way if it makes it unsustainable for you physically/mentally. Two bands were at the Airbnb for 5 days. We played 7 shows total, got paid for 1.

For the bands that say the numbers make you afraid to tour: the point was to highlight how inaccessible being a musician has become. I hope its easier for more people to be touring musicians if they want to in the future! But it’ll take a rethinking of how we engage with music.. Through streaming or whatever.

We’ve been touring for 5 years, working/being in school when we’re home and barely breaking even. If there was anyway we could make it easier for people to live off of music, imagine how much more music we’d be able to listen to!! I’m not gonna engage with any comments on here for my own sake… but idk that’s all I got to say about it.”

A Shooting Near The SXSW Festival Left Four People Injured

For the first time in three years, the SXSW Festival was able to hold its showcase as an in-person event. The 2020 and 2021 iterations of the show were respectively canceled and held virtually due to the coronavirus pandemic. According to the SXSW, the annual festival features “sessions, music and comedy showcases, film screenings, exhibitions, professional development,” and more. From a music standpoint, it greats the opportunity for artists both big and small to perform in front of a big audience. Established acts like Young Thug, Shawn Mendes, Gunna, and more all performed at the festival this year.

While things went smoothly for most of the festival, which took place from March 11-20, it ended with an unfortunate incident. According to Variety and Deadline, a shooting took place near the festival and it left four people injured. In an official press statement about the matter, Austin Police confirmed that at 1:59 a.m. on Sunday morning authorities responded to gunshots at the 400 block of East 6th Street in the city’s entertainment district.

The four victims in the shooting were transported to local hospitals where they were treated for minor injuries. Hours after the shooting, Austin Police Department announced on social media that a suspect in the incident had been taken into custody. This is not the first shooting that’s taken place around SXSW. Back in 2019, a shooting took place on 6th street that left one person injured. Shortly after, another shooting took place nearby on 7th Street and Interstate 35 Frontage Road.

Some artists covered here are Warner Music artists. Uproxx is an independent subsidiary of Warner Music Group.