Sean John

Diddy’s Brand Sean John Will No Longer Be Sold By Macy’s

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Earlier this month, Diddy’s former partner Cassie filed a hard-hitting lawsuit against him, which was accompanied by a long and horrific list of allegations. She accused the Bad Boy Records founder of rape, physical and emotional abuse, and more. They’ve since come to a settlement, though his team says that it was in no way an admittance of guilt. “We have decided to resolve this matter amicably. I wish Cassie and her family all the best. Love,” Diddy stated. Regardless, his reputation has taken a considerable hit. This isn’t the only hit he’s taken as of late, however.

According to new reports, Macy’s will no longer be selling his clothing brand Sean John in stores or on their website. A source claims there were already plans in place to do so prior to Cassie’s lawsuit. Diddy has had an exclusive partnership with Macy’s for more than a decade, with the department store selling his Sean John merchandise since it launched in the late 90s. The source told RadarOnline that the brand just isn’t selling anymore like it once was, leading them to “phase out” the label entirely.

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Source Says Sean John Isn’t Selling Like It Once Was

Diddy's Brand Sean John Will No Longer Be Sold By Macy's
Puff Daddy attends the 2016 MTV Video Music Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by Nicholas Hunt/FilmMagic)

“As part of our ongoing review of our brand portfolio, the Sean John collection has started to phase out of assortment since early fall 2023,” the source explained. “It’s the course of business.” They added that Macy’s is “always evaluating what’s relevant” to their customers, noting how Sean John products have simply stopped moving.

Sources close to Diddy claim that Sean John is simply being “reimagined.” They also say that there are “no official plans” to re-release it, however. According to them, Macy’s phasing out the brand is “relevant because this is part of the process.” What do you think of Macy’s planning to “phase out” Diddy’s brand Sean John? Are you disappointed? Share your thoughts in the comments section down below, and keep an eye on HNHH for more updates.

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Diddy’s 2023 Met Gala Look Was His Clothing Brand Sean John’s Formal Debut At The Revered Fashion Event

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Diddy 2023 Met Gala
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Diddy might’ve had a lot of sex advice for James Corden on Carpool Karaoke. But do you know what else the entertainer has a lot of? Businesses. During his recent surprise appearance at the music festival, Something In The Water, he presented his vodka company, Ciroc. On Monday, May 1, the producer used his appearance at the 2023 Met Gala to promote his clothing brand, Sean John.

While being interviewed by his longtime friend, actress Lala, Diddy was asked to detail his look for the evening. “This is Sean John’s [Met Gala] debut, as you can see. First time I designed in 10 years, and we’re feeling good,” he said.

Diddy also told Lala that the look was designed along with his longtime collaborator and respected stylist and designer, June Ambrose.

Back in 2016, Diddy sold a majority stake in the company to Global Brands Group Holding Ltd. However, in July 2021, the company filed for Chapter 11 bankruptcy, resulting in the brand and its other assets being auctioned.

Now, according to Forbes, Diddy recently won his bid to regain a majority stake. During the earlier 2000s, the brand gained mainstream popularity and was prominently placed throughout several of his music videos. Diddy was also photographed wearing the line at many hip-hop events.