Reebok

Reebok to Release Question Mid “Blue Toe” from Allen Iverson’s Rookie Year

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Reebok has formally announced that their iconic Question Mid “Blue Toe,” a notable colorway of Allen Iverson’s first trademark basketball shoe that debuted during his outstanding ’96–97 rookie season, will make a comeback on August 19.

The first Reebok Question Mid would debut in 1996 at the center of a revolution in basketball footwear, but the company’s pitch to a young and ambitious Allen Iverson was about much more than just a pair of shoes – it was about their dedication to “A.I.”

“It was a dream come true,” recalled Iverson. “It was close to the same feeling of when you get drafted. Only a certain amount of people have their own signature shoe; that really means you’re special.”

Since then, the Question Mid has cemented its status as one of the most significant models in sneaker history, a symbol of Reebok’s basketball tradition, and a representative of sports culture’s most enduring legacy.

The Question Mid “Blue Toe” replaced its “OG” predecessor that year and gained notoriety on a March night in 1997 when Philadelphia’s rookie point guard Allen Iverson, sporting the shoe, famously “crossed up” one of basketball’s greatest players. The soles of a renowned sneaker serve as a reminder of that momentous occasion and Iverson’s reckless athleticism.

After 25 years, the Question Mid “Blue Toe” is back with a host of original design features like a tumbled leather upper, blue pearlized leather on the toe box, an ice rubber outsole, ghillie lacing, embroidered Vector logos, the iconic “Q” heel logo, and a specially made rookie Iverson sock liner that comes in OG-inspired Question packaging.

Reebok’s Inquiry Mid “Blue Toe” will be available at Reebok.com/US/Basketball, Foot Locker, Champs Sports, Hibbett, and other specialized shops starting on August 19 in full-family sizing. On August 18, Reebok UNLOCKED members will have one-day early access, and on August 12, a select number of pairs will be on sale in-person and online at Packer.

You can see the sneaker below.

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The post Reebok to Release Question Mid “Blue Toe” from Allen Iverson’s Rookie Year appeared first on The Source.

Cardi B To Drop Her Second Collection Of The Year With Reebok

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Cardi B is making money moves. Not only is she dropping music for her fans, but she’s also curating a hot new shoe collection. The “Be Careful” rapper took to Instagram to announce her second drop with Reebok this year.  The collection will be available on July 21st at 10 am.  On offer is a […]

The post Cardi B To Drop Her Second Collection Of The Year With Reebok appeared first on SOHH.com.

SNEEZE and Reebok Team for New LT Court Pack

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Following the announcement of their original collaboration in 2020, Reebok and street culture outlet SNEEZE Magazine have collaborated on two editions of the LT Court sneaker that are inspired by classic ’90s skate sneakers. The SNEEZE x Reebok LT Court ($120, GW9607/GW9514) will be exclusively sold by SNEEZE starting on July 8 and will then be made available globally on July 15 through Reebok.com and select stores.

SNEEZE Magazine provides an accurate reference to the contemporary street and skate culture within its picture-heavy pages. SNEEZE is a perfect partner for Reebok because of its ongoing goal of inclusive storytelling and “positive vibrations.”

“Collaborating on a shoe isn’t easy,” commented SNEEZE. “It’s a lot of work putting something out there that we would be stoked to wear ourselves. We’ve had a nice run with Reebok and the shoes always turn out better than expected.”

The SNEEZE x Reebok LT Court is crafted with the same meticulous attention to detail as a ’80s Reebok Court model and is available in black/white (GW9607) and green/chalk (GW9514) colorways. In addition to maintaining original Reebok design elements like a deconstructed toe box, appropriate foam packaging, and vintage logos, the design makes use of an all-suede upper with contrast stitching. The cup sole tooling was also influenced by renowned Reebok multi-part molds.

“The angles of it are dynamic,” concluded SNEEZE. “Its stance has an attack to it, but it’s also very chill and looks really good on a skater.”

You can see the new release below.

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The post SNEEZE and Reebok Team for New LT Court Pack appeared first on The Source.

Reebok to Re-Release Iconic Answer IV Worn by Allen Iverson in 01 Finals

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The first re-release of this specific black/white player-exclusive Answer IV since the 2001 season has been confirmed by Reebok. The 2001 game 5 Answer IV will release on June 24.

The shoe, which was a direct colorway reissue of Iverson’s pair from the 2001 finals game 5, was launched globally in 2021, ahead of a summer 2022 American release.

OG underfoot tooling with an embedded Iverson face logo, ribbed heel underlay, sublimated I3 tongue print, a smooth upper vamp, and the iconic zipper shroud are just a few of the classic elements.

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The post Reebok to Re-Release Iconic Answer IV Worn by Allen Iverson in 01 Finals appeared first on The Source.

BBC and Reebok Continue Partnership with Zig Kinetica II in OG ‘Digi-Camo’ Print

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Reebok and Billionaire Boys Club (BBC) have announced the continuation of their long-standing partnership with the new Reebok x BBC Zig Kinetica II ($150, GX1313). The BBC’s take on the developing lifestyle runner is inspired by historical military attire and pays homage to the brand’s distinctive digital camouflage (‘Digi-Camo’) design.

“The BBC Zig Kinetica II was inspired by the quality and functionality of tactical gear,” said BBC. “We wanted to bring some of those functional elements to this shoe through details such as speed lace hooks , as well as nylon pull tabs at the heel and tongue for ease of accessibility.  The Digi-Camo comes from our archives, and we thought it would be the perfect pattern for this utilitarian silhouette.”

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The new release features an upper featuring nylon mesh inner lining and a durable mesh outer layer for breathability and abrasion resistance. Also, there are hidden BBC details like a mantra “Wealth is of the heart and mind, not the pocket” on the heel tab. Zig Kinetica comfort system including Floatride Fuel, Zig Energy Bands, and Zig Energy Shell channeling energy to and from the wearer’s foot.

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“We are excited to grow this partnership on the Zig Kinetica II,” continued BBC. “It’s the third Zig we’ve worked on with Reebok. Being able to utilize the technology of a technical lifestyle shoe to express our narrative, to push boundaries, and to play with details to create something new – it’s special.”

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Reebok’s Zig Kinetica, which was released in spring 2020, marked the beginning of a new era for the brand’s famous ZigTech performance technology, which challenged modern sneaker innovation and style when it was first released in 2010. In 2021, Zig Kinetica II, a stripped-down makeup via an advanced skeletal structure, pushed the boundaries even further, bringing ‘vis-tech’ and future design to the forefront.

Beginning May 6, 10:00 a.m. EST, the Reebok x BBC Zig Kinetica II will be available exclusively via BBC, followed by a wider global release on Reebok.com (and select retailers) on May 13, 10:00 a.m. EST.

You can see the new release below.

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The post BBC and Reebok Continue Partnership with Zig Kinetica II in OG ‘Digi-Camo’ Print appeared first on The Source.

Allen Iverson’s 54-Point Game to be Celebrated with Reebok Answer IV Sneaker

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Allen Iverson’s 54-point game is set to be immortalized in the classic silhouette of the Reebok Answer IV. Dubbed the Answer IV “54” points, the new sneaker will be released at Reebok.com and select retailers.

Allen Iverson would put on an amazing game-high 54-point scoring outburst – one of the best of his legendary career – to lead his Philadelphia team to an unexpected 107-104 playoff win on January 6, 2001, while wearing this particular white/grey Answer IV.

The white/grey Answer IV “54 Points” returns for the first time since that season, complete with an OG quality leather upper, reflective highlights, zipper shroud, and original tattoo graphic sockliner.

You can see the sneaker below.

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Reebok’s Answer IV “54 Points” (GX6234, $150) is available beginning May 6 from Reebok.com and select retailers.

The post Allen Iverson’s 54-Point Game to be Celebrated with Reebok Answer IV Sneaker appeared first on The Source.

Reebok Reveals “Life is Not a Spectator Sport” Court for Boys & Girls Clubs of Carson, CA

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Reebok’s “Life is Not a Spectator Sport” theme and the aim of its youth physical activity program, BOKS, are reflected in the repaired playing field and a unique butterfly mural, which encourages kids to get active and connect with life and one another. In conjunction with Boys & Girls Clubs of America and non-profit Project Backboard, Reebok introduced a refurbished basketball court for the Boys & Girls Clubs of Carson, California, on Tuesday, March 22. The Boys & Girls Clubs of Carson, California, serves 5,400 youngsters in Carson, Gardena, and South Los Angeles and is located 20 miles south of Los Angeles.

Reebok unveiled “Life is Not a Spectator Sport” this month, a daring new global brand campaign to encourage individuals to follow their passions, celebrate their uniqueness, and become active participants in the world around them.

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“‘ Life is Not a Spectator Sport’ is an especially important message for kids,” said Caroline Machen, Vice President, Global Brand Marketing at Reebok Design Group. “Enhancing the game of basketball has always been a part of Reebok’s DNA and we’re excited to bring this message to their home court in a way that makes sense for them. Even if it’s one Club or community at a time, if we continue to do the work, we can help build a more connected, active, and creative generation.” 

Boys & Girls Clubs of Carson recognizes the diverse needs of families in the community and works to help kids and teens reach their full potential by providing safe, inclusive, and engaging environments.

“The ongoing pandemic has sidelined our kids for far too long,” commented Boys & Girls Clubs of Carson CEO, Kim Richards. “I can’t think of a better way to get kids back in the game than having our clubhouse basketball court transformed thanks to the generosity of Reebok and Project Backboard. These renovations are a slam dunk toward our vision to provide equitable access to sports and fitness for kids in our under-resourced community.”

The months-long renovation included acquiring brand new portable basketball hoops, correcting surface cracks and bumps, putting fresh coats of sealant for durability, and painting a lovely butterfly mural designed by artist Shannon Peel.

“The butterfly is a symbol of metamorphosis and growth, which is central to Reebok’s ‘Life is Not a Spectator Sport’ message,” added Peel. “We wanted to integrate elements that represent energy, movement, strength, and effort, while maintaining a functional playing space that does not distract the kids during play, but rather supports them.”

Reebok and Club employees introduced the revitalized space to its members on Tuesday for the first time. Kids and staff received new Reebok sneakers as part of the unveiling, which included a virtual discussion with Reebok executives and speeches from local elected officials Jawane Hilton and Cedric L. Hicks Sr., as well as mini-games and activities on their new court.

“This sports court is special because it reminds Club youth that achieving their goals is truly possible by getting out of the stands and actively participating in life – both on the court and off,” continued Richards.

You can see the images below.

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The post Reebok Reveals “Life is Not a Spectator Sport” Court for Boys & Girls Clubs of Carson, CA appeared first on The Source.

Cardi B Promoted Her Reebok Collection With A Hilariously Raunchy Description

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Cardi B is already well-known and loved for doing things her own way, whether it’s making hit singles about the power of female sexuality, or lamenting the influence of Peppa Pig on her daughter, the Bronx rapper always keeps it as real as can be. That hasn’t changed at all as Cardi enters the world of fashion and brand collaborations, as she’s been promoting her line of classic Reebok sweatsuits.

The vintage-inspired suits are size-inclusive, something else that has been important to Cardi in the past, and is probably even more top of mind after her most recent collaboration with Lizzo on “Rumors” sparked a slew of hateful, fatphobic backlash. Cardi supported Lizzo through her tearful reaction to those hateful comments, and is letting women of all sizes know that

“If you got a fat ass p*ssy or you got a boney p*ssy with some grip DONT worry momma BARDI got you !!! I made this collection Witt everybody body shapes in mine !!!!!
@Reebok,” the rapper wrote on Twitter yesterday of the collection. Her hilariously raunchy description is actually addressing something important though. The “City Fierce” collection is available in both straight size and plus size, something that has finally become a priority in fashion over the last few years. Check out the full collection here.

Cardi B: Here’s 5 Reebok-Only Fashion Slays

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New York rapper Cardi B is serious about her Reebok partnership. While she’s known for rocking all types of luxury and over-the-top fancy designs, the Bardi Gang leader has made it way more affordable and possible to channel her sportswear goals. In celebration of Cardi’s new Reebok collection launch, check out five shots of the […]

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