Reebok Unveils ‘FOMO Is Dead’ Collection of Meant-to-be-Worn Sneakers

Reebok Unveils 'FOMO Is Dead' Collection of Meant to be Worn Sneakers

Reebok has unveiled its latest footwear and apparel collection, titled “FOMO Is Dead,” emphasizing durability and a lived-in aesthetic. Breaking away from the classic pristine white sneakers, this line reminds sneaker enthusiasts that shoes are meant to be worn and enjoyed rather than being kept as display pieces.

The FOMO Is Dead collection showcases a vintage-inspired look with heritage details, providing each pair of shoes with a pre-worn appearance. Reebok aims to shift the focus from the fear of missing out (FOMO) on exclusive releases to the joy of experiencing sneakers as part of one’s daily lifestyle.

With this collection, Reebok celebrates the notion that sneakers should withstand the test of time and be embraced as versatile and functional fashion choices. The FOMO Is Dead collection invites individuals to embrace the lived-in feel and confidently wear their sneakers, letting them tell their unique stories through each scuff and mark.

The collection includes:

  • CLUB C 85 ($90) – The iconic court shoe, the Club C 85, incorporates Reebok heritage colorways and a badge from the Reebok Archive on the tongue to spark nostalgia. White/burgundy and white/green available in unisex sizing. White/rose and white/blue available in women’s sizing.
  • CLASSIC LEATHER ($100) – Featuring a soft terry lining and faded suede heel tab, this version of the historic Reebok running shoe feels lived in and comfortable fresh out of the box. White/grey, white/chalk, and chalk/blue available in unisex sizing. White/rose and Vintage chalk/blue available in women’s sizing.
  • BB 4000 II ($90) – Originally launched in 1989, the BB 4000 III was the update to Reebok’s first basketball footwear range from 1986. This iteration of the shoe stays true to the worn-in, heritage feel. White/maroon and chalk/blue available in unisex sizing.
  • BB 4000 II MID ($100) – This shoe features a blended design language informed by the classic lineage of the BB family and of the early PUMP-Basketball era. The model stays true to the vintage aesthetic with suede accents and a terry lining. White/green and chalk/blue available in unisex sizing

Paired with the footwear is a range of apparel in unisex and women’s sizing including the Classics Crest Short Sleeve ($35), Classics AE Pant ($70), Classics Y2K Baby Tee ($35), and Classics Wide Straight Leg Pant ($65).

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Kobe Bryant x Reebok Answer IV “Free Agency” Photos Revealed

The Reebok Answer IV is an iconic basketball shoe that made its debut in 2001. Designed specifically for NBA superstar Allen Iverson, it quickly gained popularity for its unique style and performance features. The shoe showcases a sleek and streamlined design with a durable leather upper and a DMX cushioning system for enhanced comfort and responsiveness on the court. With its signature zip-up lace cover, the Reebok Answer IV became a symbol of Iverson’s rebellious playing style, solidifying its place as a beloved sneaker in basketball culture.

This sneaker in particular is very interesting. In the 2002-2003 season, Kobe Bryant was testing the sneaker market before he landed on Nike. He even wore the sneakers in-game. There were a very limited number of pairs made, but now it’s coming on the market. This is a sneaker that carries a story and will certainly excite sneakerheads and basketball fans. It’s not often a sneaker this special gets a general release.

Read More: Vanessa Bryant Poses With New Kobe And Gigi Murals

“Free Agency” Reebok Answer IV (Kobe Bryant)

Kobe Bryant Reebok Answer IV
Image via Reebok

This sneaker bears an all-white upper with accents of purple. The outsole of this sneaker is completely purple at the front, and white at the back. The outsole also contains an Allen Iverson emblem. The white leather of the upper is displayed as a unit and there is a leather strap, sealing the zipper. The sneaker is very clean, with a dash of purple to spice things up. The sneaker is built to hold up on the basketball court, and the story to go with it is even more special.

More Photos

Sneaker Bar Detroit reports that this sneaker will release on July 14th. Also, it will have a retail price of $170 when it releases. As always, make sure to let us know what you think about this pair down below in the comments. Additionally, stay updated on HNHH for the latest news and events from around the sneaker world. We will be sure to bring you the biggest releases from the biggest brands around the world.

Reebok
Image via Reebok
Kobe Bryant Reebok Answer IV
Image via Reebok

Read More: Allen Iverson Divulges On Why He Takes LeBron Over Michael Jordan

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Reebok Unveils Chapter 2 of New ‘Pump Universe’ Reimagined Sneakers

20230203 Reebok Pump Universe Classics Chapter 3 GW4793 Club C White Red 00445 B1

Reebok aimed to reimagine the tales behind its most storied sneakers with the release of “Pump Universe” this past February, fusing their unique design cues and placing its storied custom-fit Pump technology at the forefront. In “Chapter 1,” Allen Iverson’s Question Mid and Shaq’s patented Shaq Attaq were reimagined in exciting ways for the tennis court.

Reebok throws the emphasis on two timeless classic models in “Pump Universe” “Chapter 2,” each of which was a champion of sport and fitness in the 1980s and 1990s and has since become an essential item:

Classic Leather Pump (GW4726/ GW4727/GW4729, $110): What if Reebok’s Classic Leather first dropped in the ‘90s? This reinterpretation of the brand’s signature ‘80s running shoe draws inspiration from Instapump Fury and other classic Reebok runners with an integrated tongue Pump ball and bladder, while carrying forward OG Classic Leather design elements like an all-leather upper, Reebok wordmark window box, cross check branding, and a rubber outsole.

Club C 85 Pump (GW4793/GW4794, $110)What if Michael Chang’s Court Victory was instead a Club C? Here, the brand’s classic low-profile tennis shoe is imagined as a signature Pump model, drawing inspiration, color, and design from the iconic Court Victory, while carrying forward OG Club C design elements like a leather upper, Reebok wordmark window box, embroidered heel logo, and a rubber midsole and outsole.

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“Pump Universe” ‘Chapter 2’ is available beginning May 17 from Reebok.comFoot Locker, and other select retailers.

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StockX: The Top Trending Sneakers In 2023

Sneakers will continue to reign supreme in 2023, and StockX is the go-to online store for sneakerheads looking to stay on top of the latest trends.

With an extensive collection of rare and exclusive sneakers from top brands like Nike, Adidas, and Jordan, StockX has become a household name among sneaker enthusiasts.

In this article, we’ll take a closer look at the top trending sneakers of 2023 on StockX and why they’re a must-have for any sneakerhead’s collection.

So, if you’re looking to stay ahead of the game and rock the latest kicks, Let’s delve deeper into the sneakers that we should be watching out for in 2023 on StockX.

Salomon XT-6

StockX
via stockx.com

Salomon had a fantastic year in 2022 with well-executed collaborations and sneakers that helped lead the ongoing gorp-core trend.

The Salomon XT-6 was one of the top sneakers of last year due to its versatile utilitarian functionality and sleek shape. Its bungee-cord lacing system and range of bright and vibrant colorways add to its appeal.

We can expect other silhouettes like their XT-4, ACS-Pro, and XT-Wings 2 to become more prevalent too, keeping the hype for Salomon alive in the new year on StockX.

Reebok Club C

StockX
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In March of 2022, Authentic Brands Group acquired Reebok from Adidas, and since then, Reebok has started to make a name for itself within the streetwear fashion world.

Collaborative drops from Nicole McLaughlin, Tyrell Winston, JJJJound, and Maison Margiela helped revitalize the brand.

As silhouettes like the Club C and Workout Plus become more popular within current trends, we can expect Reebok to revive other older silhouettes in their catalog. Keep an eye out for these on StockX.

Air Jordan 3

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Pre-aged sneakers are nothing new, but Jordan Brand’s take on the trend is something special. In 2022 and 2021, people were DIY-ing their sneakers to give them a vintage look. Jordan Brand is following suit, bringing new life to some of its older and more notable colorways.

The Air Jordan 3 White Cement, which hasn’t had a true OG retro treatment since 2013’s AJ3 White Cement ’88, adds to the ongoing trend for the Jordan Brand with its yellowed accents on the heel and midsole of the sneaker. This sneaker is surely one of the top brands in 2023 on StockX.

With full Nike Air treatment on the heel tab and smooth tumbled leather uppers, it’s a reimagining of the classic sneaker and something to look forward to in the coming months.

New Balance 990v6

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New Balance is a brand that continues to produce high-quality products that are both innovative and attractive, and their latest 990v6 is no exception.

The 990v6 is the newest member of New Balance’s ongoing 990 series, delivering its signature mesh and suede concoction in a sleeker, more inlined package. Since its introduction in late 2022, we can expect to see more in store for it on StockX.

The collaboration with cook-turned-rapper-turned-gym aficionado Action Bronson on the 990v6, and with other musical talents like Aminé and Jack Harlow on NB’s roster, more love for the 990v6 will surely hit the market. Keep an eye out for this trending sneaker on StockX in 2023.

Reebok Creates ‘Pump Universe’ Out of Most Historic Lines of Sneakers

H06496 D1 eCom

Reebok has released “Pump Universe,” a revisionist footwear collection that reimagines its most iconic historical sneakers, on the 32nd anniversary of Dee Brown’s historic ‘no-look’ dunk contest performance that launched the brand’s “Pump” technology into prominence. “Pump Universe” volume one, starring Question Pump and Shaq Victory Pump, will be available on Reebok.com and the Foot Locker family of brands on Feb. 17. Reebok.com now sells the “Pump Universe” Legacy Lifter III Pump.

What if Reebok’s game-changing “Pump” technology was included into all of its shoes? What if the Blacktop series was about tennis? What if Club C 85 was truly released in 1995? “Pump Universe” will investigate these other realities in two chapters.

“Pump Universe” chapter 1 rewrites the history of Allen Iverson’s trademark Question and the training staple Legacy Lifter III, while Shaq’s signature Shaq Attaq crosses over to the tennis court, led by the introduction of Pump technology to three essential Reebok sport and training models.

Throughout the collection, “Pump Universe” design identifiers include a new “RBK” logo, a unique peeled-back Pump ball, hybrid athlete brand logos, and more.

Descriptions of each release and the supporting imagery are below.

Question Pump (H06496, $180): What if Allen Iverson was a dunk contest champ? This is the shoe he would’ve worn. Question “Pump” brings high-flyer energy to AI’s signature rookie model from ’96 with an imaginative Pump Omni Zone II-inspired upper and a hybrid “Q” x Dee Brown no-look dunk logo.

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Shaq Victory Pump (H06494, $180): What if Shaq battled Michael Chang at Wimbledon?​In this alternate reality, Shaq’s first signature basketball shoe from ’92 is rewritten for the pitch with a blended Shaq Attaq and Court Victory upper, Court Victory midsole and outsole, new “RBK” branding, and a revised Shaq tennis logo.

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Legacy Lifter III Pump (HR0428, $220): No two feet are alike. Whether three pumps or ten, PUMP technology applied to Legacy Lifter III offers a customizable and locked-in fit ensuring confidence when it’s needed most, before stepping up to that big lift. Classic color blocking remembers Pump’s past, while an innovative mid-foot strap, injected TPU underfoot, and a rigid midsole together provide best-in-class support.

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50 Cent & G-Unit’s Reebok Collab Almost Outsold Jordan’s, Claims Reebok CEO

50 Cent and G-Unit were running the game back in the early 2000s. They were driving culture forward, and it had numerous brands wanting to work for them. Eventually, Fif signed a massive deal with Reebok which made him one of the faces of the brand.

Additionally, he got his very own G-Unit sneaker with the brand. These were huge back in the day, and every single G-Unit member was wearing them. This had numerous people buying into the hype, and it was impossible to escape these kicks.

Mary J. Blige and 50 Cent perform during the Pepsi Super Bowl LVI Halftime Show at SoFi Stadium on February 13, 2022 in Inglewood, California. (Photo by Kevin C. Cox/Getty Images)

50 Cent & Reebok Vs. Jordan Brand

During the early 2000s, Reebok wanted to defeat Jordan Brand in the marketplace. This was always going to be next to impossible, however, they tried. In an interview, with Complex, Reebok CEO Todd Krinsky revealed just how close the brand came to toppling Jordan’s empire.

“We were selling like, you know, 40-50,000 per color at a time. I remember that back-to-school, we sold on one color, like 75,000 pairs,” Krinsky said. “I’m not saying, by the way, that G-Unit was ever close to Jordan in any way. I’m saying that one moment in time, that one colorway, I think we sold in almost as many pairs as the Jordan launch for that period.” He added, “[50 Cent] was always saying how many Jordans sell this week. I’m telling you, he was literally asking that every week or every time we had a meeting.”

Curtis “50 Cent” Jackson attends WE TV’s “Hip Hop Homicides” New York Premiere at Crosby Street Hotel on November 10, 2022 in New York City. (Photo by Jamie McCarthy/Getty Images)

Even though they weren’t able to surpass Jordan Brand, it was a valiant effort. The G-Unit shoes will forever be remembered for their impact on culture, and you can never take that away from Reebok.

Let us know what you thought of the G-Unit shoes, in the comments below. Also, stay tuned to HNHH for more news and updates from around the sneaker world.

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Reebok to Release ‘Shaq Attaq’ Sneaker to Celebrate 30th Anniversary of Shaq’s First Signature Shoe

Reebok to Release 'Shaq Attaq' Sneaker to Celebrate 30th Anniversary of Shaq's First Signature Shoe

Reebok has announced that Shaquille O’Neal’s coveted “Shaq Attaq” sneaker will make a comeback on September 23. This comes as Reebok continues to highlight its extensive basketball archive through the likes of Allen Iverson’s Question and Answer lines, the revolutionary Hurrikaze and Hurrikaze II, Dee Brown’s Pump Omni Zone II, and more.

Shaq’s first signature shoe was the “Shaq Attaq,” which former Reebok designer Judy Close produced for the outsized rookie sensation in 1992. The design showcased Reebok’s creative approach to performance footwear by combining new “Shaq” branding components with cutting-edge Reebok technologies like a custom-fit Pump bladder and carbon fiber footplate. The footwear, most importantly, gave Shaq the best-in-class stability and comfort on the court as he destroyed countless rims, backboards, and records.

Arriving in adult unisex sizing, “Shaq Attaq” is set for an official global launch on September 23 from Reebok.com/basketballSnipesThe Athlete’s Foot, and other select retailers. You can see the sneaker below.

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Reebok Reveals the New LX2200 Scheduled for Sept. 1 Drop

GY1533 FLT eCom 1 1

Reebok has officially announced a September 1 release date for the brand-new LX2200, a contemporary take on one of its most recognizable running shoes, the LX8500.

In 1985, Reebok released the LX8500, a high-end runner. The all-new LX2200, which debuts in autumn 2022, is inspired by that same design and features a modern silhouette with aspects of today’s fashion, such as a soft leather upper, buffed EVA midsole, suede and mesh overlays, and a chalk white rubber outsole.

While this first release features subdued autumnal tones, upcoming LX2200 models will offer a variety of vintage and upscale material implementations and color schemes throughout the season.

Starting September 1, Reebok.com and a few stores will sell the LX2200.

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Reebok to Introduce ‘Answer to No One’ Colorway of Question Mid

2022 06 17 Reebok Day4 Loc1 OnModel 0083

A fresh and modern colorway of Allen Iverson’s renowned basketball shoe, the Question Mid “Answer to No One,” will be released on September 1 by Reebok.

This rendition of Iverson’s first signature shoe, which debuted with a corresponding retro clothing line, features multicolor detailing on a chalk upper, a bespoke graphic sock-liner, vintage “Q” and “3” heel emblems, and other delicious hits on top of a chalk midsole and glass blue-tinted outsole. Clothing features two graphic shirt variants, a vector fleece hoodie, and joggers.

Starting on September 1, Reebok.com will be the only place to purchase the “Answer to No One” Question Mid and gear pack. You can see the new collection below.

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