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Reebok Pays Tribute to Shaq’s Dominant Playing Years with Shaq Attaq “MVP” Release

October 19, 2023 by newhiphopnews

Reebok, the iconic sports culture brand, is celebrating the prolific playing years of basketball legend Shaquille O’Neal with the release of the Shaq Attaq “MVP.” The early 2000s were undeniably Shaq’s most dominant playing years, marked by three MVP awards.

In 2000, Shaq earned three different MVP awards in a single season, including the league MVP. He continued his remarkable streak with additional finals MVP awards in 2001 and 2002, cementing his legacy. The Shaq Attaq “MVP” pays tribute to these glorious years with its iconic Pump custom-fit technology, a premium black and white upper, L.A. purple accents, and metallic trophy gold detailing.

Reebok’s commitment to re-emerge as a leader in team sports was reinforced with the recent appointment of Shaquille O’Neal as President of Reebok Basketball.

“When I joined the brand back in ’92, never did I think I’d be sitting where I am today,” commented Shaq. “This is a true full circle moment for me, and I couldn’t be more proud or more excited. I’ve had a lot of different roles in my life, but this one is probably the most special.”

The partnership between Shaq and Reebok began in 1992 when he was a rookie. Over the years, it evolved into one of the most prolific and impactful athlete-brand collaborations in industry history.

The Shaq Attaq “MVP” will be available for purchase from Reebok.com and select retailers starting on Nov. 3, allowing fans to celebrate the dominant era of a basketball legend.

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The post Reebok Pays Tribute to Shaq’s Dominant Playing Years with Shaq Attaq “MVP” Release first appeared on The Source.

The post Reebok Pays Tribute to Shaq’s Dominant Playing Years with Shaq Attaq “MVP” Release appeared first on The Source.

Angel Reese Becomes Shaq’s First Reebok Signing

October 18, 2023 by newhiphopnews

Angel Reese has signed an exclusive deal with Reebok, becoming the first athlete to join the sneaker brand since Shaq became the company’s President of Basketball. In an interview announcing the deal, Reese said that Shaq’s presence was a prominent factor in sealing the deal. “Now that he’s just been announced as their President of Basketball, that is inspirational to me, just being able to see an athlete or former athlete shift from not just being an athlete, but being the president of the brand is something that’s important. I would love to do that one day,” Reese said.

Shaq has previously called Reese the LSU GOAT and the two Tigers appear to share a close bond. While the terms of the deal were not announced, it’s a fairly unsurprising move given their history. Shaq was announced as the company’s new President of Basketball last week after the brand announced a major re-investment into the basketball market. Fellow Hall of Famer Allen Iverson was named the VP of Basketball at the same time.

Reese & LSU Preseason #1 In AP Poll

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— Angel Reese (@Reese10Angel) October 17, 2023

The news comes just a few days after the Reese-led LSU program was ranked #1 in the first women’s basketball AP poll of the year. The Tigers received 35 of 36 first-place votes after adding Hailey Van Lith and Aneesah Morrow in the transfer portal. It’s the highest preseason rank the Tigers have ever held and their first top-three preseason ranking since 2005. LSU was ranked #2 in the 1977 preseason poll. The Tigers open the season against #20 Colorado in Las Vegas on November 6.

The return of Paige Bueckers and Azzi Fudd from injury saw UConn take the #2 spot in the poll. The appearance marks UConn’s 565th consecutive week on the AP Poll, tying the record set by Tennessee. Meanwhile, Caitlin Clark and Iowa sit at #3. UCLA and Utah round out the top five. 2021 champions Stanford find themselves ranked at #15, their lowest preseason spot since 2015. This comes after losing several prominent members of their team to graduation and transfers.

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Reebok Joins Forces with Basketball Champion and Fashion Star Angel Reese

October 17, 2023 by newhiphopnews

Reebok Joins Forces with Basketball Champion Angel Reese

Reebok, the renowned sports culture brand, has officially partnered with Angel Reese, a college basketball champion and rising fashion sensation. This collaboration marks the first significant signing under the leadership of Reebok’s newly appointed President of Basketball, Shaquille O’Neal. Angel Reese, a senior from Randallstown, Maryland, has emerged as one of her era’s most prominent college basketball players, celebrated not only for her on-court prowess but also for her charismatic and unapologetic personality.

During the 2022-2023 season, Reese led her team to its first-ever women’s basketball national championship, earning herself the title of Most Outstanding Player. Off the court, she has become a fashion sensation, with accolades from top fashion outlets and a strong social media presence.

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“I am honored to be working closely with one of my longtime mentors, Shaq along with a brand that I have admired since I was just a little kid,” shared Angel Reese. “It means the world to me that they trust in me to extend their legacy to a new generation. Together, I think we have a great opportunity to do things differently, to inspire people to explore and express themselves unapologetically, and to show them how to look and feel good while doing it.”

Reebok’s strategic move to reclaim its dominant position in the sports and sports culture arena has been reinforced by the appointment of Shaquille O’Neal as President of the newly created Reebok Basketball division. Angel Reese, the division’s first recruit and Reebok’s flagship NIL (Name, Image, Likeness) signing, joins an elite roster of Reebok athletes, including Justin Fields and Allen Iverson.

“For my first appointment in this role, it had to be the GOAT. There is no one making a bigger impact on the game right now than Angel Reese,” commented basketball legend, fellow Tiger, and President of Reebok Basketball, Shaquille O’Neal. “Angel is shaking up the space, just like Reebok has done all along. I’m proud to welcome Angel into the Reebok family and can’t wait to see how she will bring the brand’s legacy to the next generation.”

Reebok CEO Todd Krinsky praised Angel Reese’s unique blend of style, swagger, and athleticism and expressed the brand’s excitement about collaborating with her to impact sports culture further. Reese is set to feature in Reebok campaigns across lifestyle and performance products, and her input will shape future designs and innovations, including her collection slated to launch in Fall/Winter 2024.

Beyond the world of sports and fashion, Reebok will join forces with Angel Reese to support her philanthropic endeavors, including the recently launched Angel C. Reese Foundation, dedicated to empowering girls and women through sports, education, financial literacy, and more.

Fans can now explore “Angel’s Picks,” Angel Reese’s curated collection, including a limited edition Reebok x Angel Reese t-shirt, available on Reebok.com.

The post Reebok Joins Forces with Basketball Champion and Fashion Star Angel Reese first appeared on The Source.

The post Reebok Joins Forces with Basketball Champion and Fashion Star Angel Reese appeared first on The Source.

Reebok Revives Iconic ‘ATR Pump Vert’ Sneaker and Apparel Capsule for FW23

October 16, 2023 by newhiphopnews

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Reebok has taken a trip down memory lane by returning the iconic “ATR Pump Vert” sneaker and a matching apparel capsule for Fall/Winter 2023. Originally launched in 1993, this sneaker was prominently featured in beloved sports films like “Above the Rim” and “Blue Chips.” It was a favorite among basketball players worldwide during the 1990s.

The “ATR” range was created to celebrate the cultural influences surrounding basketball during that era. Now, for the first time, Reebok is reintroducing the “ATR Pump Vert” sneaker, featuring the same black-and-white design and its distinctive custom-fit Pump technology.

The accompanying ATR apparel capsule includes black hoodies, shorts, and a collection of tees, all inspired by the style of “Above the Rim.”

Sneaker enthusiasts and fans of basketball culture can get their hands on the “ATR Pump Vert” and the matching “Above the Rim” apparel starting October 27. The collection will be available on Reebok.com and at select retailers. Don’t miss out on the chance to relive a piece of ’90s basketball history.

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The post Reebok Revives Iconic ‘ATR Pump Vert’ Sneaker and Apparel Capsule for FW23 first appeared on The Source.

The post Reebok Revives Iconic ‘ATR Pump Vert’ Sneaker and Apparel Capsule for FW23 appeared first on The Source.

Shaq And Allen Iverson Link Up In New Roles At Reebok

October 12, 2023 by newhiphopnews

Shaq and Allen Iverson have some new roles ahead of them at sporting giant Reebok. The company announced this week that Shaq and Iverson would serve as the President and Vice-President of Basketball respectively. For Shaq, it’s a homecoming of sorts after signing his first career sneaker deal with the company nearly three decades ago. “As an athlete, he made an incredible imprint on not only our brand, but the entire sport and culture of basketball. With the combination of his deep-rooted history with Reebok and reigning influence he’s made on the game, there is no one better than this guy,” Reebok CEO Todd Krinsky said of Shaq.

The pair will work together to help elevate the brand. Shaq will work on brand partnerships. Meanwhile, Iverson will focus on community initiatives and partnership activations. Iverson is also a Reebok athlete, signing with the brand in 1996. “We’ve been friends forever. He’s a great dude, he’s a great friend, and he was happy—and he’ll be next to me,” Shaq told Complex of the partnership.

Dwyane Wade Shares Touching Tribute To Iverson

BREAKING: Reebok Basketball is re-launching in early 2025 and have recently named Shaq as their President, and Allen Iverson as Vice President.

(via @ComplexSports) pic.twitter.com/TtTmyMLEPI

— Legion Hoops (@LegionHoops) October 12, 2023

However, Shaq isn’t the only person who has been praising Iverson in recent months. AI was on hand to present Dwyane Wade with his Hall of Fame jacket back in August. “It means everything to me,” Wade told PEOPLE. “I wear the number three jersey because of Allen Iverson and just have so much respect for that man. No one has been able to use [Iverson] yet, and that I’m the first one to be able to say Allen Iverson has presented me into the Hall of Fame…that right there, if you tell 17-year-old Dwyane that, I wouldn’t believe you.”

Initially, Wade wanted his longtime Miami Heat co-star Udonis Haslem to present him. However, your presenter must be an existing Hall of Famer and Haslem only announced his retirement this offseason. “So, when I started thinking about guys that are Hall-of-Famers, guys that I looked up to, right away three names came to mind,” Wade says. “It’s Michael Jordan, it’s Kobe Bryant, and it’s Allen Iverson. Obviously, my brother Kobe couldn’t be in that seat, couldn’t be in one of those chairs to present me in.” Eventually, Wade settled on the Sixers legend.

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Reebok Unveils Exciting Releases for Iconic Hurrikaze II Retro Basketball Sneaker

October 11, 2023 by newhiphopnews

Reebok enthusiasts, mark your calendars! Reebok officially announced the release of two unique colorways for its iconic Hurrikaze II retro basketball sneaker on Oct. 20. The “Seattle Alternate” and “OG Inverse” models will be available for $130 through Reebok.com and select retailers.

The “Seattle Alternate” design pays homage to the ’90s era of high-flying Shawn Kemp’s second signature Reebok shoe, drawing inspiration from Seattle’s green and red alternate uniforms. In a similarly nostalgic vein, the “OG Inverse” model presents an innovative twist by inverting the original high-contrast black/white/Seattle green color scheme, creating a fresh and contemporary design.

These new releases for the Hurrikaze II continue to build upon the sneaker’s legacy, solidifying its status as one of the most captivating and eye-catching basketball sneakers ever to grace the hardwood. Sneaker aficionados won’t want to miss out on these unique additions to Reebok’s iconic lineup.

The post Reebok Unveils Exciting Releases for Iconic Hurrikaze II Retro Basketball Sneaker first appeared on The Source.

The post Reebok Unveils Exciting Releases for Iconic Hurrikaze II Retro Basketball Sneaker appeared first on The Source.

SOURCE SPORTS: Reebok and Justin Fields Announce Exciting Long-Term Partnership

September 8, 2023 by newhiphopnews

Reebok, the iconic sports and culture brand, is thrilled to announce a long-term partnership with Justin Fields, the electrifying American Football star. This exciting collaboration marks the official start of Reebok’s long-term strategy to reestablish its presence in team sports, with plans for expanding its roster of athletes, increasing engagement in sports culture, and introducing innovative performance footwear and apparel designed for the field, court, and more.

At just 24 years old, Justin Fields has already made a significant impact on American Football. With his remarkable speed and boundless energy, he’s shattered league records, including those for single-game rushing by a quarterback, revolutionizing the quarterback position.

“Reebok holds an incredible legacy in the sports world that has always inspired me,” says Justin Fields. “Not only have they launched iconic offerings with legends like Allen Iverson and Shaq that shaped sports culture in the ‘90’s, but they alsohave the attitude and energy to reshape the future of Sport once again. I’m excited to join Reebok and help kick-off this next great chapter.”

“As a brand with such a unique and rich heritage in sports, we’re thrilled to be returning to our roots, and embark upon a long-term strategy that will have us reclaim our rightful place in the sports world once again,” said Todd Krinsky, Reebok CEO. “Justin’s authenticity, high energy and risk-taking mentality as a natural leader on and off the field immediately stood out to us. He exemplifies who we are and how Reebok will show up in Sport culture in the years to come – bold and unapologetic. We’re thrilled to welcome Justin to the Reebok family as we shepherd in a new era.”

Together, Reebok and Fields are committed to supporting their communities and giving back. Reebok recently joined the Justin Fields Youth Camp, enriching the summer break experiences of Greater Chicago area children with fitness and fun. Alongside apparel donations, Reebok has pledged to contribute to the camp’s growth and continuity. Fields will also collaborate with Reebok to further develop its Human Rights Now! platform to promote human rights and movement for all.

In the upcoming season, Fields will be featured in a range of digital and social creative content showcasing the partnership’s energy and diversity, spanning from fitness to lifestyle. Reebok’s SS24 collection will spotlight Field’s exceptional running skills and on-field speed, with the football phenom fronting the highly anticipated FloatZig 1 running shoe release.

To explore Fields’ favorite Reebok selections, including iconic archive-inspired apparel and the Nano X3 Training Shoes, visit Reebok.com and be part of this exciting partnership.

The post SOURCE SPORTS: Reebok and Justin Fields Announce Exciting Long-Term Partnership first appeared on The Source.

The post SOURCE SPORTS: Reebok and Justin Fields Announce Exciting Long-Term Partnership appeared first on The Source.

Fat Joe’s Past Feud With Jay-Z Left Him Out Of A Reebok Sneaker Deal

August 28, 2023 by newhiphopnews

It’s hard to imagine these days, but at the height of their careers in the 2000s, Jay-Z and Fat Joe did not get along well. Their rivalry stemmed from a basketball game that Joe’s team won via forfeit, and that he boasted about on his hit “Lean Back.” Moreover, they didn’t make up for years after, and the Terror Squad rapper recently reflected on how this beef actually ended up pushing him out of a lot of profit opportunities. After all, Hov is a business, man, and going against him even before his richest peaks meant that the industry was going to look at you sideways. While speaking to Rap Radar, Joey Crack explained how this feud got in the way of his cashflow- and how much better things are now.

“I learned the hard way, I never complained and I never said it publicly but you know I had beef with 50 Cent and Jay-Z,” Fat Joe said at the 53:47 mark of the video below. “The two most f***ing powerful dudes in the world. Reebok was gonna give me a sneaker deal and they [were like], ‘Oh you have beef with Ja7-Z and 50 Cent.’ Jordan too, ‘We can’t give you the deal.’ You know how much money, s**t was like an embargo.”

Fat Joe’s Rap Radar Appearance

Furthermore, he related this point to Melle Mel dissing Eminem, which he talked to the Grandmaster about and related it to his relationship with Mayor. “I’m not saying purposefully they was doing it, but Mayor’s not doing a deal with you if you got beef with Fat Joe,” the 53-year-old added. “So that’s the whole point I try to teach [Melle Mel] from my mistake. I said, ‘Yo bro, you don’t wanna diss him.’ What I’m saying is don’t block your blessings.”

Meanwhile, now Joe appreciates his bond with Jay so much that he left Drake off their remix of “All The Way Up” because of it. In another interview with Math Hoffa, he also remarked that things picked up for him financially when they squashed their beef. “I ain’t going lie, ever since I started f***ing with Jay-Z, I’ve been getting paid,” he stated. For more news and the latest updates on Jay-Z and Fat Joe, come back to HNHH.

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The post Fat Joe’s Past Feud With Jay-Z Left Him Out Of A Reebok Sneaker Deal appeared first on HotNewHipHop.

Reebok Club C x JJJJound Officially Revealed

August 20, 2023 by newhiphopnews

The Reebok Club C is a sneaker made by Reebok. It first came out in the 1980s. The shoe has a classic design with a low-top silhouette. The Reebok Club C is popular among sneaker fans and those who like timeless styles. Its simple look and history make it a favored choice. The shoe’s sole offers comfort for everyday wear. With its straightforward appearance, the Reebok Club C appeals to both casual wearers and those who appreciate its design. It’s often released in various color options and is now dropping in a new collaboration.

JJJJound is a brand known for its curated designs. It started as a digital mood board. The brand focuses on minimalism and quality. JJJJound offers a range of products, from clothing to accessories. People appreciate JJJJound’s aesthetic. Its designs are clean and understated. The brand’s attention to detail sets it apart. JJJJound’s products are liked by those who want timeless and well-crafted items. With a focus on simplicity, JJJJound resonates with individuals who value minimalistic styles.

JJJJound x Reebok Club C

The sneakers feature a very minimalistic look and color scheme overall. The sneakers have a black rubber sole and midsole. This theme expands throughout the sneaker, with the uppers taking an all-black nubuck material. Black laces and black JJJJound branding rounds out the uppers. Also, the tongues do not feature any branding at all, and it’s the midsole that actually features the Reebok logo. Overall, these shoes are incredibly simple, stylish, and comfortable.

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Kicks On Fire reports that the Reebok Club C x JJJJound is releasing on October 24th. Also, the retail price of the sneakers will be $150 when they drop. Further, make sure to let us know what you think about these kicks in the comments below. Additionally, stay tuned to HNHH for the most recent updates and news from the sneaker community. We’ll make sure to offer you the newest products from the most notable brands.

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The post Reebok Club C x JJJJound Officially Revealed appeared first on HotNewHipHop.

Angel Reese Becomes Shaq’s First Reebok Signing

Reese & LSU Preseason #1 In AP Poll

Reebok Joins Forces with Basketball Champion and Fashion Star Angel Reese

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Shaq And Allen Iverson Link Up In New Roles At Reebok

Dwyane Wade Shares Touching Tribute To Iverson

Reebok Unveils Exciting Releases for Iconic Hurrikaze II Retro Basketball Sneaker

SOURCE SPORTS: Reebok and Justin Fields Announce Exciting Long-Term Partnership

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Fat Joe’s Past Feud With Jay-Z Left Him Out Of A Reebok Sneaker Deal

Fat Joe’s Rap Radar Appearance

Reebok Club C x JJJJound Officially Revealed

JJJJound x Reebok Club C

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