Vince Staples Gets Solemn In The Video For His New Single ‘Rose Street’

A couple of weeks ago, rap prodigy Vince Staples released the music video for “Magic,” the first single from his forthcoming album Ramona Park Broke My Heart, which he first began teasing even before unveiling last year’s critically-acclaimed Vince Staples. Today, he’s back with a new single, “Rose Street,” and another music video.

The first 45 seconds of the song is a sample, leaving only a little over a minute for Staples to break into a flow. Against a trap beat and booming bass, he spews quips about his devotion to his friends over his romantic relationships: “I’m married to the gang, don’t be playing games / Only bringing flowers to the homie’s grave.” It ends abruptly.

The video is much less chaotic than the one for “Magic”; instead of getting jumped at a house party, he’s sitting solemnly on graffiti-adorned rocks at a beach looking at the crashing waves introspectively.

Before releasing the song at midnight, Staples took to Twitter to generate some hype: “Will Smith inspired me man let me drop this video,” he wrote, referring, of course, to Smith smacking Chris Rock for making a joke about his wife Jada Pinkett Smith at the Oscars.

Watch the video for “Rose Street” above.

Vince Staples Releases “Magic” Video from Forthcoming ‘Ramona Park Broke My Heart’ Album

Vince Staples Releases "Magic" Video from Forthcoming 'Ramona Park Broke My Heart' Album

Vince Staples has released the video for “Magic,” the first single from his upcoming album Ramona Park Broke My Heart, which will be released in April on Blacksmith Recordings/Motown Records. The video, directed by Prettybird’s KENTEN, comprises a succession of one-take images with camera movement that depict Vince’s day from a surrealist perspective, allowing the audience to perceive everything around him as if they were an observer.

“Magic,” produced by Mustard, is a celebration of how Staples overcame the inner city blues and a system that was supposed to keep him enmeshed in the adversity he grew up in.

“I think it’ll put the listener in a good state of mind,” Staples says. “The mood of it defines the project.” 

Ramona Park Broke My Heart is Staples’ follow-up to his critically praised self-titled album from 2021, which introduced fans to his homeland (the Ramona Park neighborhood of Long Beach, CA) as well as intimate friends and family.

Staples began his tenure as a support act on Tyler, the Creator’s 34-city North American Call Me If You Get Lost tour earlier this month, which also included Kali Uchis and Teezo Touchdown. Staples recently released his first graphic novel, Limbo Beach, through Z2 Comics. It follows the journey of the newest member of the Wunderlosts, a band of misfit teenage raiders, on a journey to discover the truth about the park—and himself—in a tale that is equal parts Lord of the Flies and The Warriors, co-written by industry vets Bryan Edward Hill (Batman & the Outsiders; Titans), Chris Robinson (Children of the Atom), and Buster Moody (Teenage Mutant Ninja Turtles).

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Vince Staples Gets Jumped At A House Party In His ‘Magic’ Video

Vince Staples runs into some trouble during a house party in his new video for “Magic.” The video opens with Vince buying a bag of frozen vegetables at the liquor store, only revealing that he’s in a bad state as he reaches the counter. When the clerk asks if everything is okay, Vince stoically (but vaguely) replies, “Party down the street. You should have seen me.”

That’s when the video cuts back to watching Vince entering the party in a clever callback to his entrance to the liquor store. Things go left for Vince when he bumps into the wrong guy while trying to have a good time, resulting in him leaving the party with a different set of souvenirs than the ones he came for. The song’s producer, Mustard, also makes a cameo, shaking his head at the overt displays of machismo that ultimately result in Vince’s injuries.

“Magic” is the first single from Vince’s upcoming album, Ramona Park Broke My Heart, which he first began teasing even before releasing its predecessor, the self-titled Vince Staples, last year. The single was first teased in a Beats By Dre commercial featuring Naomi Osaka. This year, he suggested that the album might finally be ready to go once he secured a beat from DJ Quik, which seemingly manifested the outcome he wanted; days later, he’d posted a photo from the studio with the iconic Compton producer. That would suggest (along with the tweet below) that Ramona Broke My Heart is complete and ready for release sometime this year.

Until then, enjoy the “Magic” video above.

Vince Staples Posts A Subtle Signal That His New Album Is Complete

On New Year’s Day, Long Beach rapper Vince Staples tweeted that he only needed one more thing to finish his upcoming follow-up to his acclaimed 2020 self-titled project — and it looks like he got it. Vince previously told Desus & Mero that he has a new album called Ramona Park Broke My Heart on the way and it looks like it’ll be out sooner rather than later.

That’s because the one remaining criteria he set has likely been fulfilled. When he tweeted, “This album is done if I can get @djquik,” no one could have predicted that he’d have made that particular meeting happen inside of a week. But that seems to be exactly what happened, thanks to an Instagram post from the Compton hitmaker himself featuring Quik, Vince, and Quik’s son David Blake Jr. at Westlake Studios in Hollywood.

Astonishingly, this might only be one of a pair of future projects for the fatalistic Long Beach rapper, who also revealed he’d recorded an album worth of material with The Alchemist last year. If he can find time to roll that one out, 2022 just might be the year Vince gets the recognition he’s been earning ever since he dropped his first mixtape, Shyne Coldchain Vol. 1, back in 2011.