Instagram and Snapchat previously held the title of most-used and highly regarded social media apps, but as of late, it’s been TikTok that’s taking over. The Chinese-owned platform has evolved rapidly since rising in popularity amid the COVID-19 pandemic. Today (March 7), they have another exciting update to share with creators, which will allow them to bring in more money than ever before.
As per Variety, TikTok announced “Series” on Tuesday, noting that at this time, the feature is available only for select accounts. Those who have access will be able to post Collections of premium content that lives behind a paywall. Similarly to websites like OnlyFans, users who want to see the videos in question will have to pay a fee. At this time, each series can include 80 posts, each one with a maximum of 20 minutes. This gives the community “a new, longer format to watch their favourite creators and content,” rather than being restricted by the current 10-minute limit.
Introducing Series on TikTok
@tiktoknewsroom Introducing TikTok Series
Our new premium feature enables creators to post Collections of up to 80 videos, each up to 20 minutes long
It’s worth noting that TikTok will allow each creator to select the price for their Series, something not every pay-per-view site offers. The content will be available for purchase through direct in-video links, or on the user’s own profile. Of course, this doesn’t mean we’ll start seeing OF-esque content on the platform. As with all other uploads, “Series videos must adhere to community guideline standards.”
In the coming months, TikTokers will have the opportunity to submit applications to enroll in the new program. For a limited time, the app will be paying creators 100% of their Series earnings (after platform and processing fees). It remains unclear how the payment structure will change in the future. “Right now we’re focused on building the product and hearing feedback from our creators to improve the product,” a spokesperson for the app told Variety.
Other ways users have been making money on the popular social media site include the Creator Fund, which specifically pays those making “innovative content.” Additionally, the recent announcement of the Creativity Program Beta is raising plenty of eyebrows. It’s an invitation-only program that pays those making “high-quality, original content” more than one minute a share of ad revenue. What do you think of TikToks newest rollout? Sound off in the comments, and check back later for more pop culture news.
[Via]