Snoop Dogg Announces Death Row Will Be the First Major Label in the Metaverse

Snoop Dogg Grandson Kai Love Dies

Just ahead of his legendary Super Bowl Halftime Show, it was announced that Snoop Dogg had bought Death Row Records for an undisclosed amount. Snoop said that he wanted to revive the label in a press release, and yesterday, Snoop announced that he wants Death Row to be the first major label in the Metaverse.

Snoop announced in a Clubhouse room where he surprised fans with the news. “Death Row will be an NFT label,” Snoop said. “We will be putting out artists through the Metaverse. Just like we broke the industry when we was the first independent [label] to be major, I want to be the first major [label] in the Metaverse.”

Snoop seems heavily invested in NFT’s and the Metaverse. Last year, it was announced that Snoop had plans to create his Metaverse, and last week, it was also announced that Snoop had partnered with blockchain gaming company Gala Games to release his new album B.O.D.R (Bacc On Death Row). The company dropped a blockchain as s stash box of NFT’s in the Gala Music Store.

The Gala Music Version of the album featured one of the album’s songs as an NFT and three bonus tracks. The Gala Music Version was priced at $5,000.

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Someone Paid Nearly Half A Million Dollars To Be Snoop Dogg’s Virtual Neighbor

Most of us have neighbors in real life, but some of us have virtual neighbors, too. Such is the case for Snoop Dogg, who just got a new neighbor who paid nearly half a million dollars for the privilege of owning some virtual space adjacent to Snoop’s virtual space.

Snoop owns property in The Sandbox, which is described as “a virtual world where players can build, own, and monetize their gaming experiences in the Ethereum blockchain using SAND, the main utility token of the platform.” On December 2, to celebrate Snoop’s Sandbox presence, a sale of virtual spaces near Snoop’s was launched. During that sale, a plot next to Snoop’s was purchased for 70,903.8222 SAND, which at the time of purchase was worth about $458,038. As of this post, the current value of the SAND used to make the purchase is approximately $382,906.

Snoop shared a tweet about the purchase and wrote, “Won’t u be my neighbor.”

Snoop is currently in the midst of launching a significant partnership with The Sandbox, as outlined on the platform’s website. The rapper is building a re-creation of his real-life Diamond Bar, California mansion, as well as a venue that will host concerts and other live events.

Learn more about Snoop’s involvement with The Sandbox here.

Brilliant: The Harder They Fall Virtual Metaverse Experience is The Future

As I prepare to take a virtual journey into RedWood City — the main set of the movie The Harder They Fall — the attention to detail, design, and functionality is immediately evident.   The metaverse virtual reality environment created by CYBR — the boundary-pushing immersive technology lab behind the Harder metaverse — looked real […]