levii’s jeans

Beyoncé And Levi’s Are Cooking Something Up, The Denim Icons Tease

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Among the highlights on Beyoncé’s hit album Cowboy Carter is the Post Malone collaboration “Levii’s Jeans.” Not long after the track’s release, denim company Levi’s had a significant stock jump, so much so that Levi Strauss CEO Michelle Gass said the following: “I would just say that denim is having a moment and the Levi’s brand is having a powerful moment around the world. One of the things that really is significant about the Levi’s brand and we place a lot of emphasis and investment is making sure that Levi’s brand remains in the center of culture. And I don’t think there’s any better evidence or proof point than having someone like Beyoncé, who is a culture shaper, to actually name a song after us.”

Well, it appears Gass figured it wouldn’t be a bad idea to formally get into the Beyoncé business.

On Instagram today (September 23), Levi’s shared an illustration of Beyoncé riding a horse in silhouette. (They tagged Beyoncé in the post, so that’s how we know for sure it’s her.) The post is captioned, “INTRODUCING: A New Chapter.” Furthermore, the Levi’s Instagram now features a highlight titled “Levii’s.”

It’s not currently clear what’s going on here, as the aforementioned is so far all the publicly available information about the situation.

Beyoncé And Post Malone’s Song ‘Levii’s Jeans’ Reportedly Boosted Levi Strauss’ Stock Value By 20 Percent

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Beyoncé’s Cowboy Carter is the gift that keeps on giving. The project has set a new streaming record in country music and amplified the work of Black musicians in the genre (including Linda Martell, Shaboozey, and Tanner Adell, to name a few).

Now, according to CBS News, the album’s impact can even be traced back to the stock market. On April 5, the outlet reported that “Levii’s Jeans,” a collaborative track with Beyoncé and Post Malone, boosted Levi Strauss’ stock value.

As the pair sang about their love for the brand’s tried and true denim, financial analysts connected it to a 20% increase in Levi’s overall public value. In a statement, the company’s CEO, Michelle Gass, shared her excitement for the peak in consumers’ interest. “I would just say that denim is having a moment, and the Levi’s brand is having a powerful moment around the world,” she said.

Gass also addressed the report that Beyoncé aided in the uptick in sales. “One of the things that really is significant about the Levi’s brand,” she said. “We also place a lot of emphasis and investment in making sure that Levi’s brand remains at the center of culture. And I don’t think there’s any better evidence or proof point than having someone like Beyoncé, who is a culture shaper, actually name a song after us.”

First, Uber and Lyft were fighting to offer the Beyhive a better promo code. Now, Levi has entered the mix. Maybe apartment management companies or mortgage lenders will take note.

Beyoncé And Post Malone Rock That Sexy Southern Drip On Their New Collab, ‘Levii’s Jeans’

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Two Texas legends have teamed up in stylish southern fashion. Tonight (March 29), Beyoncé dropped her eighth studio album, Cowboy Carter, which features some festive collaborations. On a steamy song called “Levii’s Jeans,” Bey and Post Malone turn up the heat in their favorite denim garments.

“Levii’s Jeans” is full of sexy metaphors, as Bey sings “Boy, I’ll let you be my Levi’s jeans / So you can hold that ass all day long / Call me your sexy little thing / Snap a picture, bring it on.”

Posty chimes in with some southern twang, ruminating over a long-distance lover, and how they’re going to spend the time together once they reunite.

“Rodeo in your room, that’s you, break zoom, sweet perfect timin’ / Love it when you tease me in them jeans, girl, you don’t need designer / And when that thing gon’ hide your plane, baby girl, you the pilot / And I ram along, I could go on, but I’m goin’ on sight,” sings Posty.

The song arrives as an early contender for song of the summer, and is enough to put the unspoken beef between Dallas and Houston to rest.

You can listen to “Levii’s Jeans” above.

Cowboy Carter is out now via Parkwood and Columbia Records. Find more information here.