late to the party

Lil Nas X Made A Fake BET Awards Commercial To Hilariously Promote His Upcoming Single

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Lil Nas X 2021
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Lil Nas X has made it clear in recent weeks that he has beef with the BET Awards. At the top of June, Nas commented about how he received “an outstanding zero nominations again” for the 2022 ceremony, adding, “black excellence!” He later went on to use the snub as a launching point to discuss “the bigger problem of homophobia in the black community.”

That was a couple weeks ago now but Nas hasn’t forgotten about the BET Awards, as he proves with his latest hilarious promo for his upcoming single, “Late To The Party.”

Last night, Nas shared a video that’s presented like a traditional sort of television commercial spot for the BET Awards broadcast. The differences are easy to spot once you get past the glossy veneer, though, like how all the B-roll is of Nas, Nas can be heard saying “F*ck BET” repeatedly in the background, and how the date and time of the awards show shown here is actually when Nas is releasing “Late To The Party” (this Friday at midnight ET). The ad is so well-executed that if it actually aired on TV, a viewer who wasn’t paying close attention probably wouldn’t suspect anything about it was unusual.

On top of that, Nas shared the art for the new single and it features a license plate, front and center in the image, that reads, “F*CK BET.”

This all comes after Nas, the master of promotion that he is, got eyes on him and his antics by coming up with some hilarious fake company partnerships in the name of “Late To The Party.”

Check out the promo video above.

Lil Nas X Teams With Grindr, A Homophobic Dog, Chick-fil-A, And More For Hilarious (Fake) Promos

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Lil Nas X 64th Annual Grammy Awards 2022
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Lil Nas X has a new song, “Late To The Party” with YoungBoy Never Broke Again, on the way, which means the rapper is shifting into promotional mode. This is great news because as Nas has proven time and time again in recent years, when it comes to drawing attention to himself and his work, there’s nobody better than he is. So, naturally, Nas has come up with yet another hilarious way to get the word out about “Late To The Party”: Fake brand partnerships featuring offbeat promotions.

The first was with Grindr and as part of it, in exchange for pre-saving the song, the dating app is supposedly offering “free c*ck,’ per Nas’ Twitter.

The next one is a team-up with the meme “homophobic dog,” offering a chance to meet the pooch. Nas also wrote, “Do it now for a chance to see him live! calling you the famous word as seen on auntie diaries by kendrick lamar! hurry!”

The final one, as of now, is Nas and McDonald’s offering free Brazilian butt lift (a “free fat ass,” as the image states) to the first million people who pre-save the song.

In another post Nas ended up deleting, a fake partnership with Chick-fil-A promised a “free meal on Sundays” when you pre-save the song, the joke of course being that the restaurant has had multiple LGBTQ+-related controversies and is closed on Sundays.

While listeners won’t actually be able to take advantage of any of these promotions, Nas’ entertaining antics have probably earned him a pre-save anyway.

Joyner Lucas Doesn’t Want To Be ‘Late To The Party’ With Ty Dolla Sign On Their Spirited Collaboration

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After dropping off his Evolution project to the world last year, Joyner Lucas seems ready to deliver a new body of work to the world this year and his recent releases hint that he has something special on the way. For his latest offering to the world, Lucas calls on Ty Dolla Sign for “Late To The Party.” The track is the duo’s first record together and on it, both artists express their desire to be on time and prepared for life’s biggest and most fruitful moments.

The track adds to a growing list of collaborations that Lucas has delivered to fans in 2021. Earlier this year, he connected with Lil Baby on “Ramen & OJ” and shortly after he called on Lil Tjay for “Dreams Unfold.” The follow-up to that saw Lucas receive a huge guest feature as J. Cole joined him for “Your Heart.” Elsewhere in the year for Lucas, he dropped off a music video for “Legend” with Rick Ross and a visual for “Zim Zimma” with Mark Wahlberg, Diddy, and George Lopez.

Another notable moment from Lucas in 2021 came when he accused marketing strategist Karen Civil of stealing $60,000 from him nearly a decade ago. He made the accusations through a series of tweets before he took to Clubhouse to not only double down on his claims, but confront Civil as well.

You can press play on the new song in the video above.

Ty Dolla Sign is a Warner Music artist. Uproxx is an independent subsidiary of Warner Music Group.