Rihanna Officially Introduces Herself As The New Face Of Dior J’Adore With Her Luxurious First Ad For The Scent

Rihanna FENTY x PUMA Creeper Phatty Earth Tone Launch Party 2024 getty
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In June, it was announced that Rihanna is now the new face of Dior J’Adore, a classic scent. Charlize Theron was previously the face of J’Adore campaigns for 20 years, and now she’s the brand’s style and jewelry ambassador. Now, Rihanna has officially taken over Theron’s old post, unveiling her first J’Adore ad yesterday (September 1).

The minute-long video (watch it here) checks all the classic perfume ad boxes: luxurious environments, sexy poses, surreal environments, bold looks down the barrel of the camera, and so on, all with Rihanna’s signature confidence.

Rihanna previously said in a statement, “Being the new face of J’Adore is both an honor and a mission. This scent that I have known and loved for so long means so much to women. I am especially looking forward to joining this adventure and contributing to it through my world, my story, my roots, as well as my creativity and my own femininity.”

Véronique Courtois, CEO of Parfums Christian Dior, also said, “The unusual talent, audacity, and captivating beauty of this absolute star are the ideal embodiment of dazzling, powerful Dior femininity that transcends generations. Her golden dream promises to be unique, reflecting a fragrance that is present for women and retains its radiance.”

Rihanna Stars In New Dior Perfume Ad: Watch

Rihanna has teamed up with Dior to become the newest face of J’Adore. In doing so, she shared her first advertisement with the brand on social media on Sunday. In the commercial, she poses in the iconic Mirror Of Halls in Versailles. The piece was shot by her long-time friend, Steven Klein. “Your dreams… make them real,” she says in the ad as well as her caption to the post.

Rihanna discussed the collaboration with ELLE UK for an interview published on Sunday as well. “I always enjoy working with Steven. Even with all he’s accomplished, he still has such a genuine, pure, child-like passion for his art,’ she told the outlet. ‘It’s such a joy to work with artists like him! And full circle to be back at Versailles for Dior with Steven Klein! Dream team baby!” She also discussed her love for the brand as a whole. “I have always loved this perfume. My mother worked in a perfume shop and she used to bring home the testers when they were almost empty. There was always a bottle of J’Adore in the house,” she revealed.

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Rihanna Attends 95th Annual Academy Awards

HOLLYWOOD, CALIFORNIA – MARCH 12: Rihanna attends the 95th Annual Academy Awards at Hollywood & Highland on March 12, 2023 in Hollywood, California. (Photo by Emma McIntyre/Getty Images)

When Rihanna shared the video on X (formerly Twitter), fans joked about her continued lack of new music. “I thought this was new music announcement until I saw the j’adore Dior hashtag…,” one fan wrote. Another added: “The dream is for you to drop an album and for Rocky to drop an album and so far neither of them have came true…”

Rihanna Stars In New Dior Commercial

While Rihanna is gearing up for a new album, so is her partner, ASAP Rocky, who dropped a new single, Tailor Swif,” on Friday. Check out Rihanna and Dior’s collaboration on social media below. Be on the lookout for further updates on Rihanna and Dior on HotNewHipHop.

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