What Is M.I.A.’s Ohmni Streetwear Brand? The Conspiracy Theory-Inspired Clothing Line

M.I.A. has recently unveiled a unique clothing line called Ohmni, choosing to promote it on Alex Jones’ Infowars platform. Described as “the first streetwear for the modern information age,” Ohmni is focused on safeguarding personal privacy, autonomy, and bodily data. The collection includes innovative items like “Protency boxers,” designed to block electromagnetic frequencies and enhance fertility, and literal “Tin foil hats,” which claim to block WiFi, 4G, and 5G signals to provide “100% brain coverage.” Although Ohmni is a new player in the fashion industry, its bold mission statement already addresses the potential skepticism of its audience. Appropriately, the “Borders” artist introduced this line on a platform known for its conspiracy theories, Infowars, where she participated in an extensive and eccentric interview.

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The Vision Behind Ohmni

According to the brand’s “About” page, Ohmni aims to be more than just another fashion statement; it seeks to be a shield in an era of technological invasions. With the rise of smart cities, AI, and pervasive surveillance, Ohmni’s mission statement describes its garments as the “last frontier at preserving your privacy, autonomy, and rights over your body and your data.” In M.I.A.’s words, this is not merely an artistic endeavor but a necessary measure for the modern individual.

Launching On Infowars

To debut her line, M.I.A. chose Infowars, a platform notorious for its conspiracy theory content, making it a fitting choice for Ohmni’s launch. During her appearance, M.I.A. elaborated on the line’s purpose, claiming it protects against nanoparticles, which she referred to as “evil dust.” The interview also touched on various topics, including a scrapped album, her controversial views on vaccination, and her experience with cancel culture.

Read More: Alex Jones Sandy Hook Settlement Could Get Significantly Reduced: Details

Ohmni’s Controversial Mission Statement

Ohmni’s mission statement suggests that the modern home is akin to a digital battlefield. The line promotes itself as a proactive and precious defense against these invisible threats. The statement reads: “Future backwards is R U TUF. If the conspiracy theorists are wrong, good for you, you own some beautiful clothes made with pure silver and precious metals. But, if they are right, you just might have saved the future of humanity.” This bold stance reflects Ohmni’s unique positioning in the market, aiming to merge fashion with a sense of digital security.

Scientific Skepticism

Despite its bold claims, Ohmni lacks concrete scientific explanations to back up its purported benefits. M.I.A. did not provide detailed insights into how the clothing protects wearers, and the Ohmni website prioritizes emphasizing the necessity of the clothing over providing scientific proof. As you could imagine, this leaves potential customers to decide whether to trust the brand’s claims or remain skeptical.

Background & Public Perception

In essence, M.I.A.’s Ohmni streetwear brand is a daring fusion of fashion and conspiracy theory, aimed at offering protection from the perceived threats of the modern digital world. While it has garnered attention for its audacious claims and controversial promotion, the lack of scientific support leaves its effectiveness open to debate.

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Alex Jones Net Worth 2023: A Deep Dive Into The “Infowars” Owner’s Finances

Alex Jones, the American far-right political extremist and conspiracy theorist, has experienced a significant financial downfall. As of 2023, his net worth stands at an astonishing negative $900 million. This figure, reported by Celebrity Net Worth, reflects a dramatic turn in the fortunes of the Infowars owner, whose career has been as controversial as it has been lucrative.

Born on February 11, 1974, in Dallas, Texas, Jones rose to national prominence as the host of The Alex Jones Show, a radio talk show broadcast from Austin, Texas. Over the years, he expanded his brand through books and selling various products on his website. This ranged from supplements to survivalist gear. At one point, his primary company, Infowars, averaged $53.2 million in annual gross revenue.

However, Jones’ financial trajectory took a nosedive due to several legal battles and defamation trials. In 2022, he was ordered to pay $965 million in defamation damages to the victims of the 2012 Sandy Hook mass shooting. The figure later increased to $1.3 billion by a Connecticut judge. His total judgment reached $1.5 billion, reflecting the severe consequences of his actions and statements.

alex jones
Alex Jones during a ‘Stop the Steal,’ Far-Right Rallies leaders, broadcaster rally at the Governor’s Mansion in Georgia November 19th, 2020. As the state finishes the recount in the Presidential election – calling on Governor Kemp to help President Trump. (Photo by Zach Roberts/NurPhoto via Getty Images)

Jones’s legal troubles stem from his repeated false claims about the Sandy Hook shooting. He alleged it was staged by the government. These statements sparked widespread outrage and led to significant legal repercussions. In response to the mounting legal fees and judgments against him, Jones filed for personal bankruptcy protection in Texas in December 2022, listing liabilities of up to $10 billion against assets of $1 to $10 million.

Despite his current negative net worth, it’s important to note that Jones’ career through Infowars was once highly profitable. His company, operated through Free Speech Systems LLC, paid out $62 million in “member draws” in 2021 and 2022, with Jones being the sole member. His earnings history suggests a once-thriving business, primarily driven by merchandise sales and controversial content.

The Impact Of Controversy On Earnings

alex jones
WASHINGTON, DC – JANUARY 05: People listen to Alex Jones speak during a Stop the Steal rally in front of the Supreme Court on Tuesday, Jan. 5, 2021 in Washington, DC. (Kent Nishimura / Los Angeles Times via Getty Images)

Jones’s career has been marked by a series of controversies, from promoting conspiracy theories about 9/11 and the Sandy Hook shooting to making unfounded claims during the COVID-19 pandemic. These actions led to legal challenges and resulted in bans from major platforms like YouTube, Facebook, and Twitter, significantly impacting his ability to generate revenue.

Jones’ personal life has been as tumultuous as his professional one. He was married to Kelly Jones from 2007 to 2015, with whom he has three children. Following their divorce, Kelly Jones sought sole custody of their children, citing concerns over Alex Jones’ stability. He later married Erika Wulff in 2017, with whom he has one child. Despite his financial troubles, Jones owns a mansion in a gated community in Austin, Texas, valued between $2 to $2.5 million, and additional properties totaling an estimated $7.5 million.

Conclusion

alex jones
WASHINGTON, DC – JANUARY 06: Alex Jones, the founder of right-wing media group Infowars, addresses a crowd of pro-Trump protesters after they storm the grounds of the Capitol Building on January 6, 2021 in Washington, DC. A pro-Trump mob stormed the Capitol earlier, breaking windows and clashing with police officers. Trump supporters gathered in the nation’s capital today to protest the ratification of President-elect Joe Biden’s Electoral College victory over President Trump in the 2020 election. (Photo by Jon Cherry/Getty Images)

Alex Jones’ story is a cautionary tale of how controversy, legal battles, and public backlash can lead to a dramatic financial downfall. From a successful media personality to a figure with a net worth of negative $900 million, his journey underscores the volatile nature of fame and fortune, especially when intertwined with contentious and harmful rhetoric.

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