Kendrick Lamar’s Recipe For pgLang Success Gets Broken Down By Dave Free

It’s no secret that Kendrick Lamar and Dave Free have found serious success with their imprint pgLang, and now, Free has shared some of their valuable trade secrets. During a recent interview with Elephant, he detailed both their vision and recipe for success. He broke what he calls the company’s “No Yapping” policy in the process, though fans certainly can’t complain.

“We want to treat artists like they’re start-ups,” Free began. “We want them to take ownership of their brand, which is really taking ownership of themselves. You always hear people talking about all these elements of the business that they don’t like, but it’s not like there are a lot of active participants putting their money where their mouth is. We were like, ‘Let’s not talk about what we want to see from the industry — let’s just do it.’”

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Dave Free Discusses He & Kendrick Lamar’s Vision

Kendrick Lamar’s Recipe For pgLang Success Gets Broken Down By Dave Free
Honoree Dave Free accepts the Creativity & Impact Award onstage during Variety’s Hitmakers Brunch at City Market Social House on December 03, 2022 in Los Angeles, California. (Photo by Frazer Harrison/Variety via Getty Images)

“Here’s the whole process,” he continued. “Kendrick or I will dream something up, although the idea could come from staff members too, and we’ll come into the office, and we’ll figure out how to create a system around the idea to make it self-sufficient. We make sure it’s going to be impactful, influential, financially stable, it’s going to shake people up, and it’s going to tell a story.”

“When it’s developed, we ask, ‘Does it move you?’ Eventually, after repeating that process enough times, we get to a place where we can’t poke any more holes,” Free also added. That’s what we call ‘break and repeat.’ Once there are no more holes to poke, I feel comfortable putting it into the universe. So that’s the process. We apply that to everything that we do.” What do you think of Dave Free opening up about his and Kendrick Lamar’s process and vision for their pgLang imprint? Share your thoughts in the comments section down below, and keep an eye on HNHH for more updates.

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Veeze Launches New Warner Records Imprint Label Navy Wavy

Veeze has teamed up with Warner Records to launch his own imprint label, which shares a name with the rapper’s 2019 album, Navy Wavy. The news was shared today, and he says that spending time with higher-ups at Warner Records inspired him. “Going golfing with Aaron Bay-Schuck and Tom Corson really persuaded me to do the partnership,” he explained. “Those guys are first-class gentlemen and I can see myself learning a lot from them.” They had some kind words for him as well, noting that his work alongside Terrence “Snake” Hawkins is quite impressive.

“What Veeze and Snake have built independently is nothing short of spectacular,” Bay-Schuck, the CEO of Warner Records, says. “Veeze is joining the Warner family with commercial success, real fandom, and incredible momentum,” he adds. “We look forward to now adding our own expertise to make Veeze one of the most important artists in music.”

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Veeze Teams Up With Warner Records

Veeze Launches New Warner Records Imprint Label Navy Wavy
Rapper Veeze performs onstage at Crypto.com Arena on August 05, 2023 in Los Angeles, California. (Photo by Scott Dudelson/Getty Images)

Bay-Schuck continues, “The relationship between Gee Roberson and Jean Nelson of Blueprint – who were instrumental in bringing Veeze into Warner – Snake, and myself goes back over 20 years, so it’s a real full circle moment for us all to now be back in business together. Tom Corson and I are over the moon that Veeze decided to join the Warner family. Now if only he will give us some golf tips…” 

“Veeze is the definition of how being resilient, teachable, loyal, as well as remaining true to yourself, can ultimately change your life for the better. This partnership will open doors not only for Veeze to grow as an iconic artist, but also pave the way for his Navy Wavy imprint,” Snake adds. “Together we will change the wave of music, deal structures, and the art of collaborations.” Share your thoughts in the comments section down below, and keep an eye on HNHH for more news.

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