Hip Hop News

After making upwards of $35 million from endorsement deals alone in 2020, Travis Scott continues to prove his business savvy one year later with the hyped release of his new spiked seltzer brand, CACTI. Travis’ 21+ beverage hit stores on March 15, and in the weeks since CACTI’s release, the spiked seltzer has caused its fair share of pandemonium. For the launch, a Travis Scott visit prompted utter chaos at a Los Angeles supermarket, and beyond the city of angels, CACTI has reportedly been selling out at a record pace across the entire United States. Now, TMZ reports that Travis Scott’s new drink is steadily climbing the ranks of spiked seltzers. 

According to TMZ, CACTI has elbowed its way into the top 5 seltzer category, with sales volume reportedly overtaking the market share of seltzers from VIZZY, Coors, and other alcoholic seltzer competitors. The Utopia artist also touched base with the outlet, saying, “The reaction to the product has the team and I motivated to go even harder as we plan out what’s next for the brand. We are just getting started.”

CACTI’s commercial performance is nothing to scoff at, and having experienced so much early success, it will be interesting to see what direction Travis Scott’s spiked seltzer goes in next.

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Nipsey Hussle was killed in a fatal shooting two years ago to this day. He had only recently released his debut studio album Victory Lap the year prior, a project that featured guest appearances from Kendrick Lamar, Diddy, YG, Buddy, Cee-Lo Green, The-Dream, and more. Following his untimely death, many of his fellow rappers took to social media to mourn the west coast visionary, using the phrase “The Marathon Continues” as a rallying cry of sorts.

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Though time has indeed passed since the game lost Nip, his memory endures. Questions of what might have been still linger, as Nipsey appeared to be only getting started with Victory Lap. A little over one month before he died, Nipsey Hussle teamed up with Roddy Ricch and Hit-Boy for “Racks In The Middle,” a single that ultimately went on to secure a pair of Grammy nominations for Best Rap Song and Best Rap Performance. It’s evident that he was picking up momentum and who knows where the success of his newer musical endeavors may have taken him.

Given how inspiring a figure he remains even in death, it’s easy to imagine that Nip might have eased into a mentorship role, continuing to aid younger artists like Roddy Ricch. He likely would have spent further time expanding and developing his All Money In No Money Out label roster, while furthering the opportunities for young entrepreneurs in his community. 

On what must be a truly difficult day, we’d like to offer our condolences to Nipsey’s family, friends, and fans. May he rest in peace.

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Rich The Kid thought twice about his caption referencing Kim Kardashian’s relationship status, choosing to edit his words before it became too late– but people still caught onto his original message.

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As you surely know by now, Kim Kardashian West has filed for divorce from her husband Kanye West. The couple had been married for six years. They have four children together. As we witness the derailing of Kim and Kanye’s relationship on the final season of Keeping Up With The Kardashians, New York-born rapper Rich The Kid felt like giving himself a chance to call dibs on Kim next. He decided to shoot his shot on Instagram, posting a picture and saying, “Calabasas in Rolls, I heard Kim K was single.”

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It only took him a few minutes for him to alter the caption, changing it to a basic motivational saying. “Don’t rush everything will come together with time & good faith,” said RTK in the edited post. While the message no longer appears, the damage is already done and everybody knows that Rich is trying to spend some extracurricular time with one of the most successful businesswomen in her field, Kim K. 

Kardashian has been stepping out more frequently as of late, removing her wedding ring and sparking speculation as to who she will eventually move on with. Do you think Rich The Kid has a chance of getting with Kim?

At this point, we’re going to need Jada Pinkett Smith to hand Saweetie and Quavo an invitation to the next episode of Red Table Talk because their split just keeps getting messier and messier.

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Last week, the hip-hop couple called off their relationship following cheating allegations on social media. Saweetie said that Quavo had been unfaithful with her, calling out the rapper and claiming that all of the gifts he got her failed to cover up the pain he caused her. Coincidentally, days after their breakup was announced, a video surfaced showing Saweetie and Quavo in a physical altercation in an elevator. Saweetie attempts to punch her boyfriend, which he dodges before he drags her into the elevator and leaves her on the ground without helping her up. Many are saying that Quavo abused his girlfriend in the video.

As commentators continue to give their two cents on what they saw in the video, people like Adrien Broner, Trouble, and others are backing up Quavo and saying that nothing serious happened in the video. We can officially count Shya L’amour among those folks as Offset’s baby mama chimed in, telling everyone that they haven’t seen the full thing yet.

Responding to somebody who called out Quavo for abuse, Shya said, “But this isn’t the whole video,” alongside an emotionless emoji.

Watch the video of Saweetie and Quavo fighting in an elevator above and let us know if you think it’s abuse.