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Cordae Enters ‘The Crossroads’ Era As He Announces His Third Studio Album With A Cinematic Teaser Clip

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Cordae The Crossroads Album Teaser 2024 Screenshot (1024x437)
X (Twitter)

Given the breaking politics news (Joe Biden dropping out of the 2024 presidential race), today (July 21) isn’t an ideal time to make any more announcement. But it looks like Uproxx cover star Cordae wanted to cut to gloom online with a reveal of his own.

Across his official social media pages, the “Feel It In The Air” rapper uploaded a cinematic clip to tease his third studio album, The Crossroads.

“The Crossroads Era begins now,” he wrote.

In the video, Cordae provided fans with a sneak peek into what he’s daily activities since his brief step back from the public. Those activities include quality time with his daughter Shai (whom he shares with Naomi Osaka), relaxing, educating himself on world news, and more. All of which is sure to make its way onto the project.

He then went on to share that fans should expect the first offering of the forthcoming project, on July 24.

Users online shared their excitement with the news. Other welcomed Cordae back from his recent hiatus, to which he replied: “Great to be back, I had to get better for y’all. Y’all deserve my best 🖤.”

The official release date for the upcoming body of work isn’t known at this time. However, in his profile’s bio section Cordae made it clear that The Crossroads will be shared by way of his record label, Hi Level.

Cordae’s Hi Level Collaboration With Puma Is A ‘Full Circle Moment’ Years In The Making For The Rapper

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Cordae NBA All-Star 2023
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Last year, Jack Harlow announced his official partnership with New Balance before playing in the Ruffles NBA All-Star Celebrity Game. Last weekend, Cordae rocked Puma in the 2023 Ruffles NBA All-Star Celebrity Game — offering a slice of pizza to Fat Joe mid-game — ahead of unveiling his brand and record label Hi Level is collaborating with Puma.

The announcement came yesterday, February 22, and the collection became available today, February 23:

“In middle school, the public school I went to in PG County, we had to wear uniforms. It was a white shirt, khaki pants, and all-black sneakers, so I always rocked the Puma suedes,” Cordae told Nice Kicks. “It’s been a full-circle moment.”

The Grammy-nominated rapper continued, “I like things to be organic and natural. All the extracurricular stuff they do for communities across the globe is tight. Even though they work with amazing artists, it wasn’t based on past work with artists but on how our relationship has been — a collaborative, cooperative thing. They gave me a lot of creative control and let me bring some of my friends, it turned out dope.”

Cordae has been linked to Puma since 2019, and he founded Hi Level in 2021. His “Hi Level Mentality” TED Talk was the series’ most popular of 2022. In December, Cordae and Puma gave away 200 pairs of sneakers to students at his aforementioned middle school in Maryland.

This isn’t the most exciting Cordae-related announcement of 2023, though. Tennis champion Naomi Osaka, his girlfriend, announced last month that they are expecting their first child.

Cordae and Jack Harlow are Warner Music artists. Uproxx is an independent subsidiary of Warner Music Group.