Fousheé’s music has been turning heads ever since a sample of her song, which later became “Deep End,” blew up on TikTok. In the months following, Fousheé remained hyper-focused on her artistry, releasing more tunes and even teaming up with Lil Wayne for a track. Now, the singer has another exciting project on the horizon — a campaign video for H&M’s summer clothing line.
Fousheé’s music is the soundtrack for a video to the clothing company’s new campaign, Find The Strength In Silence. It’s a cover of Depeche Mode’s “Enjoy The Silence,” which she transformed from a synth-heavy anthem into a more sultry R&B tune. In press materials for the campaign’s accompanying film, which was shot in LA, it’s described as standing “for the women who face public opinions daily.”
The project follows an exciting accomplishment for the singer. After “Deep End” went viral on TikTok, the song began racking up streams. Thanks to its viral success, the song achieved a peak at No. 10 on Billboard‘s Alternative Airplay chart after hovering on the chart for sixteen weeks. The new spot marked the first time a Black woman occupied the chart’s top ten in 32 years. The last person to achieve the feat was Tracy Chapman for the song “Crossroads,” which hit the Billboard Alternative Airplay chart’s top ten in 1989.
Listen to Fousheé cover “Enjoy The Silence” above.
Things have been going great for upcoming R&B artist Fousheé lately. Last week, her breakout hit “Deep End” made history by being the first single by a Black woman to hit the top 10 of the Billboard Alternative Airplay chart in over 30 years. Now, she has a new collaboration with one of the biggest names in hip-hop history, as she and Lil Wayne have shared a video for the uplifting “Gold Fronts.”
Fousheé spoke about the track with Apple Music’s Zane Lowe and explained how she and Wayne came to collaborate:
“I was like, ‘How did you find me?’ And he was like, ‘Well, I’m not really on social media. I don’t search for artists. I have two TVs in my skate room. One is on ESPN, one is on Revolt, and the TV just plays music videos back to back. It’s like, if you end up on that screen and I like you, then I know it’s meant to be.’ And then he was like, he was skating and he saw the video, the ‘Deep End’ video. And it stood out to him because he thought it was like a movie. […] Then he saw me pull out a guitar and he was like, ‘No, stop. Stop the music,’ because I guess he was playing music. […] And he stopped and he listened to it. He was like… he really liked what he heard. The guitar stood out. It’s crazy.”
Rising R&B artist Fousheé had herself a breakout hit last summer when “Deep End” gained traction on TikTok, and since then, the single has been making its way up the Billboard charts. Now, the recent RCA Records signee’s breakout hit has put her in the history books.
On the latest Billboard Alternative Airplay chart (dated March 27), “Deep End” has achieved a new peak at No. 10 in its sixteenth week on the chart. The top 10 spots of that particular chart aren’t often occupied by Black women: As Fousheé notes in a video shared yesterday, this is the first time a song by a Black female artist has been in the top 10 of the Alternative Airplay chart in 32 years. The last time it happened was when Tracy Chapman’s “Crossroads” was top-10 in 1989.
Fousheé wrote alongside the video, “HISTORY WAS MADE! thank u from the bottom of my [heart].”
Fousheé previously explained the song’s origins, writing on Twitter, “I wrote Deep End when protests were just beginning. Minnesota was up in flames. When i picked the pen up that’s all I could think about. that’s how the earlier version of the song came about. […] I ended up writing a new version because I wanted the song to feel like victory instead of defeat & people were tired of being sad.”
Sometimes the best new R&B can be hard to find, but there are plenty of great rhythm and blues tunes to get into if you have the time to sift through the hundreds of newly released songs every week. So that R&B heads can focus on listening to what they really love in its true form, we’ll be offering a digest of the best new R&B jams that fans of the genre should hear every Friday.
Brent Faiyaz — “Show U Off”
Brent Faiyaz has taken a step back from his usual toxic R&B slow jams this week to celebrate women with his newly released cut “Show U Off.” Its the latest in a string of singles the singer has unleashed this year, so hopefully that means a follow-up to 2019’s F*ck The World is coming soon.
Giveon — “All To Me”
Giveon delivered Take Time in 2020 and When It’s All Said And Done in 2021. This week, he combined the two into one and offered an extra song to go with it titled “All To Me.” The song is so good its a wonder why it wasn’t included on either projects originally, or perhaps Giveon just never misses.
Jacquees — “Freaky As Me” Feat. Mulatto
Jacquees and Mulatto connect for the R&B singer’s sensual slow jam “Freaky As Me.” The song is set to appear on his upcoming project P.T.O.F: Vol. 1 and is the follow-up to his previously released cut “Put In Work,” from last year.
Fousheé — “Sing About Love”
Following the release of “Single Af,” rising R&B star Fousheé offers another lively cut in the form of “Sing About Love.” Fousheé is on a streak, proving she’s more than her popular TikTok song “Deep End” and absolutely here to stay.
SZA — “Good Days”
The video for SZA‘s “Good Days” is here. She teased the number at the end of her song “Hit Different” with Ty Dolla Sign and now she offers a music video for the magical song which takes place in a psychedelic rain forest filled with mushrooms as well as a library that sees SZA showing off her pole dancing skills. At the end of “Good Days” is a special treat for all the fans who are waiting for the TDE princess to release her yet-to-be-officially-named song “Shirt,” which has essentially blown up on TikTok. Now we can hear what she’s saying in 4K.
Jhene Aiko — Sailing Soul(s)
When Jhene Aiko released her debut mixtape Sailing Soul(s), fans had to download a zip file to hear it or head to DatPiff. 10 years later, the singer has it officially placed on streaming services. Listen to good vibes such as the famed “stranger,” “hoe” featuring Miguel and Future (which was repurposed for her 2020 album Chilomobo), as well as a few SoundCloud loosies like “2 Seconds.”
Feather — “Juke”
Shortly after sharing her new single “Juke,” Feather has dropped off its accompanying video directed by Noyze. A clear ode to Chicago style of music, the visual features the ultimate footwork battle in an underground basement as Feather croons “let’s juke” in between a smooth sample of DJ Rashad’s “Juke.”
Trevor Jackson — “Get To You”
As Trevor Jackson gets ready for the release of his debut album, The Love Language, he shares “Get To You.” The rising singer’s raw voice sings of missing his ex and things he’d do to get to her. “Love is the universal language of all things and I hope this album gives people more confidence to understand their own love languages and how to communicate them,” he said in a statement. “The power of this music will not only bring people together but it’ll also bring people closer to themselves.”
Some artists covered here are Warner Music artists. Uproxx is an independent subsidiary of Warner Music Group.
R&B’s resurgence as one of the foremost genres in American music continues with the latest newcomer to generate some underground buzz, New Jersey-born singer Fousheé. Her new song, “Sing About Love,” is a sultry, scintillating slow jam that shows off her emotive lyrics and velvety vocals as she sings about recovering from heartbreak. “I can finally sing about love again,” she celebrates, backed by a chewy bassline that melts like fudge under her honeyed, smoky melodizing.
Fousheé’s breakout single, “Deep End,” arrived in July of 2020, accelerated by a sample on Brooklyn rapper Sleepy Hallow’s TikTok hit “Deep End Freestyle.” Once fans figured out who the original song belonged to, they shot the song’s low-fi video to over 11,000,000 views on YouTube, prompting cosigns from hundreds of celebrity accounts who reposted the song on social media. Fousheé kicked off 2021 with the relatable “Single AF,” capitalizing on the momentum and keeping it moving into the new year. “Single AF” has since accumulated over 1.5 million views as well between its visualizer and music video.
With “Sing About Love,” Fousheé hopes to keep her buzz building with more of the bass-heavy, funk-inspired R&B/soul that has put her name on the map.
