Giveon Shares The Drake-Assisted Single ‘Time’ From The ‘Amsterdam’ Original Motion Picture Soundtrack

Giveon is back with his new single “Time,” which is set to appear in the original motion picture soundtrack for Amsterdam. Amsterdam hits theaters on October 7 and this track builds quite the momentum as it features songwriting from Drake and Daniel Pemberton plus production from Pemberton and Jahaan Sweet.

“Time” falls right into Giveon’s typical, downtempo pocket. The Long Beach artist croons to a woman, expressing his appreciation for the moments they spent together. “The time when things were better / Will stay for as long as I can remember / So much that I have done has withered away / But never these memories I cherish today.”

“Time” follows Giveon’s debut studio album Give Or Take which was released back in June. Give Or Take was led by the singles “For Tonight” and “Lie Again.” The year prior he appeared on “In The Bible” alongside Lil Durk from Drake’s album Certified Lover Boy and “Peaches” alongside Daniel Caesar from Justin Bieber’s Justice in addition to releasing the compilation project When It’s All Said And Done…Take Time, which is made up of his two 2020 EPs.

With Grammy nominations and BET Awards performances under his belt, the sky is the limit and, much like the new track he released, “Time” is of the essence for Giveon. He simply doesn’t want the good memories to fade away as he progresses.

Check out the new single “Time” above.

GIVĒON Enters Partnership with Tres Generaciones Tequila in Support of ‘Give or Take’ Tour

Giveon for Tres Generaciones

The launch of GIVĒONs much-awaited Give or Take North American tour coincides with today’s announcement of an exciting new relationship between the rising superstar and Tres Generaciones Tequila.

Tres Gen Tequila just launched its “Get Up Tres” campaign, which exhorts a new generation of artists, innovators, and fans to enjoy the mistakes, concentrate on the trip, and always get up despite difficulties along the road. GIVĒON is the campaign’s initial partner. As part of the collaboration, Tres Gen Tequila will release a special video that will give fans a close-up view of GIVĒON’s journey, in addition to serving as an official sponsor of the tour and hosting cocktail events in select cities.

“We want to be a brand that encourages people to appreciate every step of the journey; it’s not about perfection, it’s about progress, and ‘Get Up Tres’ represents the resilience you need in order to forge your own path,” said Andrew Eis, Senior Marketing Director for Tres Generaciones. “We’re thrilled to launch our new creative campaign alongside GIVĒON because of his incredible ability to portray real stories and raw emotions through his music. And in doing so, he inspires us to never give up on our dreams, but equally, to celebrate the little wins achieved along the way.”

“For me it’s all about the process. That’s where the hard work shows up that’s where the heart and heartache and all the storytelling reside” said GIVĒON. “I’m looking forward to working with Tres Gen Tequila to not only share my story but to offer a platform through ‘Get Up Tres’ for others to tell us about their own journey and celebrate their own successes both big and small.”

The brand’s largest-ever integrated marketing campaign, “Get Up Tres,” will be backed by PR, internet, social, eCommerce, and search media advertising. Following its first cooperation with GIVON, the brand will also work with additional artists from various cultural fields who best represent the campaign’s attitude.

For details on GIVĒON, his ‘Give or Take’ album and tour, go to www.giveonofficial.com. To learn more about Tres Generaciones Tequila, visit www.tresgeneraciones.com 

The post GIVĒON Enters Partnership with Tres Generaciones Tequila in Support of ‘Give or Take’ Tour appeared first on The Source.

Giveon Is Making Music for Himself. Not for R&B Purists.

Photo by David Cabrera
Photo by David Cabrera

Giveon’s GMA appearance comes just a week after his BET Awards performance, in which he experienced technical difficulties on stage that made him sound off-key, leading many spectators to question his vocal abilities. Having had some time to digest the moment, he provides some clarity on what goes behind the scenes of a major TV performance. “As a musician, who has context, and understands it, I thought it was common sense. But I’m realizing not everyone has common sense on basic music theory and production,” he explains. 

Breaking it down for the not-so musically inclined, he lays it out like this: “The song is in B note, and the mic I was given was in the key of G. So anything I sing into this mic is going to come out in G, even if I’m singing properly in B. That’s when it’s going to hit the ear very weird. I just assumed people would know, because I didn’t even sound human. It sounded robotic.” 

Criticism is part of the game, though, and it’s something that he’s experienced from time to time. He reveals that when he first began singing, many people judged his deep baritone. Others have questioned why he has a British singing accent although he’s from California. “Why do you sound like that?” they would ask. But Giveon welcomes critique. “I’m fine with it. I handle criticism so well, because I don’t really care,” he asserts. He playfully responded to the criticism after the awards show, tweeting: “Not BET sabotaging my mic!”

“If I’m making a song about how my heart was broken, I’m going to make a song about how my heart was broken the way I want to make it. Either you like it and enjoy it, or you just move on.”

Negativity comes with the territory of being a public figure, and although Giveon isn’t too enthused by that aspect of his rising status, he’s come to adapt to it. “I’ve learned how to deal with the attention a lot more,” he contends. “I hate to use the word famous or celebrity, but we kind of don’t have any other words for it. It definitely took some getting used to.” 

The past two years have been good to Giveon Dezmann Evans. He rose to prominence in 2020 with his appearance on Drake’s “Chicago Freestyle,” where his hushed vocals added a reflective layer to the song, rather than overpowering his collaborator. Later in the year, he took full advantage of the attention, dropping two EPs, Take Time and When It’s All Done, the former earning a Grammy nomination for Best R&B Album. “Heartbreak Anniversary,” the second single from Take Time, was certified platinum by the RIAA, spawning covers by everyone from Justin Bieber to Chloe Bailey to Kelly Rowland. The following year, he appeared alongside Daniel Caesar on Justin Bieber’s smash hit No. 1 single “Peaches.” 

Giveon is the most refreshing voice in R&B right now. The stories in his songs are relatable, and thanks to his infectious tone and laid-back delivery, he’s carved out a unique lane for himself. Naturally, he’s become a go-to collaborator for A-list stars from all genres, but he’s also figured out how to stand on his own. Explaining how he was able to capitalize on his moments and build a loyal fanbase, he tells me, “Just because someone likes ‘Peaches’ or ‘Chicago Freestyle,’ doesn’t necessarily mean they’re a fan of Giveon. But I think the beauty of that is, I had a body of work, so it really redirected them to that. I’m extremely grateful for that magnifying glass on my music. I love those moments [because it’s] transferring them to my world.” 

Photo by David Cabrera

After blowing up in the middle of pandemic lockdown, he’s making up for lost time this summer. In the last few weeks alone, he’s performed at Good Morning America, The Tonight Show Starring Jimmy Fallon, and the BET Awards, and now he’s preparing for his own headlining tour, which is set to kick off in August. “I’ll still have the same energy, if not more,” he assures me, hinting at the mentality he’ll bring on the road. He might be the same, chill guy from Long Beach, but things are moving fast for Giveon, and he’s on pace to becoming the new face of contemporary R&B. 

Two hours after his GMA performance, he arrives at a three-bedroom apartment in East Village for a photoshoot. Against the backdrop of an exposed brick wall in the living room, Giveon poses as the camera freezes the moment, folding his arms and tilting his head to properly capture the light. He’s at ease, having clearly had his fair share of photoshoots in the last year, and after shooting extra shots on the outdoor patio, he scoots over to an empty space in a backroom for a chat. 

When we meet, Give or Take has been out in the world for just a few days. He could have rushed to release his debut album in 2020 or 2021 after his string of appearances on major pop and hip-hop releases, but it didn’t feel right. “I like to, no pun intended, take time, because that’s really when the quality is there,” he explains, sitting at a wooden desk in the corner of the apartment. “It’s challenging, because the consumer now is so impatient and they expect so much music in so little time, and then they’ll complain about quality. You have to pick one. If it was up to me, I probably wouldn’t drop until every three years. I think anything rushed is going to sound and feel rushed. And a huge part of the process of making music is living with it.” 

The album revolves around a conversation between Giveon and his mother, who he has credited for cultivating his love for music. Focusing on the intimacy of their conversation, he opted for voice notes from his mother instead of A-list features, and he says he strived to “tell a story that is transparent, self-aware, and cohesive, so that you could press play from top to bottom and people will be able to see themselves within it.” It’s those personal and strategic elements that make his album sound so authentic and relatable. 

Giveon’s specialty is his ballads, which are usually accompanied by piano keys playing in the background. Most songs are anchored by melancholic and gloomy instrumentation, and the somber tone alone may be enough to make listeners break into tears, but Giveon’s rich storytelling is what makes him really stand out. He writes about deeply personal, emotional issues on the album, including mental health. On the piano ballad “Another Heartbreak,” he expresses feelings of PTSD as a result of failed romance. “The concept is just so refreshing to me,” he says. “I don’t think I’ve heard that take. And it’s also saying, there’s literally nothing wrong with what we have right now, I’m just letting you know I have PTSD.” “Lost Me” and “Scarred,” two of Giveon’s other favorite records, explore moving past breakups and emotional baggage. On “Lost Me,” he sings, “I’m not lookin’ for the one/ Later, but for now I’m havin’ fun/ I’m done ‘cause I always get hurt.” 

Photo by David Cabrera

So far, Give or Take has been received well, debuting at No. 11 on the Billboard 200 albums chart, but Giveon insists he doesn’t “seek [approval] from outside, unless people who I specifically ask.” Still, there’s one reaction that’s invaluable to him: his mom’s. 

“She started crying,” he recalls of his mother hearing the album for the first time. “She tells me all the time, ‘I’m an actual fan of your music, not just because you’re my son. I could tell you I liked your music, and when I’m at home by myself, I could play something else. But even when I’m by myself, I’m playing it.’” Those same sentiments are evident in the first 30 seconds of the intro track, “Let Me Go,” where she says, “I’m so proud of you, I’m sick right now.”

“As a fan, she was excited to be a part of it,” he tells me. “And as my mom, she was excited to make something with her son, and hopefully get nominated for a Grammy.” 

While I sit with Giveon, a debate about the current state of R&B is raging online. Conversations about the evolution of the genre have been frequent over the years, but the latest discussion was prompted by a recent Verzuz battle between Omarion and Mario, which also included appearances from Bobby Valentino, Ray J, and Pleasure P. Some viewers criticized the live vocals of some of the artists, while R&B vets like Boyz II Men’s Shawn Stockman declared, “R&B has lost their identity.” He wrote on Twitter, “It felt it had to compete with the bravado of the hip-hop world. Labels stopped supporting the perception of Black men being more than displaying a thug image.”  

“There’s R&B purists who are very protective of the genre. So they’re governing it, but that could backfire, because you start to limit the genre.”

Giveon represents an exception to Stockman’s argument, but when I push for his reaction to Stockman’s comments, he acknowledges that R&B has been influenced, both musically and aesthetically, by other genres.

“I could see R&B acts being heavily motivated by hip-hop—you could just hear it,” he says, pausing briefly before finishing his thought. “But I think people also need to realize that making music is a form of expression. People aren’t making music to honor a community or a genre, really. If I’m making a song about how my heart was broken, I’m going to make a song about how my heart was broken the way I want to make it. And either you like it and enjoy it, or you just move on. I think people are taking out the fact that that’s an actual person talking about their actual experiences.” 

After another pause, he adds, “It’s tricky, because R&B is one of those genres where there’s R&B purists who are very protective of the genre. So they’re governing it, but that could backfire, because you start to limit the genre. If you were to limit rap or hip-hop, I don’t think it would be one of the number one genres in the world, because it wouldn’t be able to expand. I love that it’s on the front of everyone’s mind, but I also think you just have to let it grow up. It’s like raising a child too strict. You can’t stunt the growth.” 

R&B has evolved over the last decade, and some of its contemporary acts are now among the most popular artists in the world. Women artists, in particular, like Summer Walker, Snoh Aalegra, Ari Lennox, and Jazmine Sullivan, are dominating the space right now. Some have argued that no male R&B acts are competing at the same level, but Giveon urges fans to look harder. 

“People focus so much on mainstream acts, but there’s so many acts that are making that exact same thing that you can go listen to,” he sighs when I ask him about notable male R&B artists who are making noise right now. “There’s so many artists. 30,000 songs a week are released, and we really just talk about the same cycle of artists. They probably haven’t even done the due diligence to see what it is.”

Photo by David Cabrera

Giveon notes that today’s online music culture rewards thoughtless criticism. “It’s so much complaining,” he continues. “All these complaints don’t really come from artists. Me, I would never complain about a state of something. I would just go make it. If you don’t like the way something is being done, do it yourself. And if you can’t do it better than what you’re complaining about, what gives you the grounds to say anything at all? Make the R&B you want to hear, and if you can’t do that, then your opinion isn’t really valid.” 

This is only the beginning of Giveon’s journey to superstardom. He predicts the next five years will be even busier as he plans to drop more music, perform at bigger venues, and “just keep growing my community.” Giveon’s trajectory is trending upwards, and even he can feel the wheels moving. “I don’t know. It’s weird,” he whispers in an eerie tone, “I could feel [the fame and celebrity] growing.” 

Even with all the accolades and hype, though, Giveon says he’s still the same person. “I’ve always been a super simple person,” he explains. “My happiness comes from being with friends and family, or eating food, or things that some people would call mundane. I could do so many crazy things, but I try not to do anything too wild. I don’t go out. I don’t party. I only drink white wine if I drink. You know, something classy.”

Giveon may feel like a regular guy who just so happens to sing really well, but I’m not about to let him off the hook so easily, so I pull up a photo on Instagram that caught my eye. It’s a group shot of Giveon standing with Drake, Lebron James, Michael B. Jordan, Damson Idris, and other celebrities, hinting that his life may have changed a bit more than he lets on.

“So, when I do go out, that’s what it’s like,” he admits with a laugh. “That picture is so cool. It was so fun. I’ve been so blessed and lucky enough to be around some of the best role models that a young Black man could want to be around. I love trying to be in a room where I feel like I have the most work to do. That’s my favorite thing. Because if you’re in a room and you are at the top of that room, then you probably should switch the room up.”

​​Jewelry: Tiffany
Sweater: Jil Sander
Pant: Bottega
Shoe: Loewe

Giveon’s Indecisiveness And Past Traumas Lead Him To Love’s Double-Edged Sword On ‘Give Or Take’

The RX is Uproxx Music’s stamp of approval for the best albums, songs, and music stories throughout the year. Inclusion in this category is the highest distinction we can bestow, and signals the most important music being released throughout the year. The RX is the music you need, right now.

At the end of 2020, I wrote about Giveon and how his heart quite literally opened and closed with the world that year. The Long Beach native was receptive to romance with his debut EP Take Time, all to watch it depart from his life some seven months later with the release of When It’s All Said And Done. Through it all, we were introduced to Giveon’s charming ways thanks to earnest records like “The Beach,” which doubles as an ode to his Long Beach home, and “Like I Want You.” His baritone-baked lyrics also came from a man who has his own fair share of toxic tendencies, an undeniable aspect that “Favorite Mistake” and “Still Your Best” both make very clear. Nonetheless, through both his good and bad actions, Giveon has been left empty-handed without someone to call his own and hold at night.

Nearly two years removed from the aforementioned projects, it appears that Giveon has realized that love is somewhat transactional. Not so much in the sense of only doing things for a loved one when something is guaranteed in return, but more so in light of the Golden Rule. “Do unto others as you would have them do unto you.” It’s a revelation that Giveon stumbles upon during a conversation with his mother at the end of his newly-released debut album. “Love will give you what you need / But also, take what you don’t appreciate,” he says to conclude “Unholy Matrimony.” It’s this conversation that provides insight into the title of Giveon’s debut album: Give Or Take.

Prior to the release of Give Or Take, we’ve known Giveon to be someone that can love hard and hold on tight to what he hopes is a fleeting romance. Much of that is true through the music on Give Or Take, but there is a new presence within these baritone soliloquies: fear. It causes him to run for the door when the time for commitment arrives and it even leads to him building walls to unconquerable heights to ensure that he can avoid attending to his heavy baggage. To his benefit, Giveon admits to being battered and bruised by romance at several points on the album. “Scarred” comforts a partner who is emotional and frustrated at their failed attempts to get Giveon to commit to a relationship. “I just don’t want you same way you want me,” he sings. “I can’t give you my heart ‘cause it’s broken.” He delivers this message point-blankly while also suggesting that the pain he’s endured in the past pales in comparison to what his partner will experience due to his rejection.

Through the 15 songs that appear on Give Or Take, Giveon’s past traumas result in indecisiveness that brings stagnation to his journey of progressing from his past and moving toward a freer future. While Giveon seems set on blaming his past failures with love for his current missteps and unpreparedness, there is also a lack of determination to conquer his mountains on his part. On “This Will Do,” he settles for intimate moments for a fan he meets at a show despite knowing it’s not what he truly wants. Two songs later on “Tryna Be,” Giveon presents loyalty and staying faithful as an extraneous task that’s made further difficult due to his occupation as a popular and touring mainstream artist. Even with the discernment that he presents throughout the album, like we hear on “For Tonight,” Giveon sometimes opts to stick within the exhausting cycle of failed love. Perhaps this occurs due to his fear – there it is again – of searching for something new all to end up in the same position sometime later.

Within the rollercoaster ride of Give Or Take, Giveon also experiences a love that moves way too fast for his liking. A freefall from the heavens can only result in a fatal crash on Earth and Giveon is quite aware of this. It’s why he sings “slow it down, don’t wanna miss a moment” on “Make You Mine,” a message he reiterates on “July 16th” adding, “Goin’ too fast, it won’t end well.” Finally, as Giveon’s discernment told him so many times that it would, he and his partner’s speeding bullet towards a lifelong love slams into a wall, bringing everything to an abrupt end. It’s a dramatic explanation of a failed relationship, but as he explains on “Unholy Matrimony,” it comes through the realization that a lifelong commitment to each other is far from the best decision they could make for themselves. “All we’re waiting for behind these chapel doors,” Giveon sings, “is a crashing course to a bad divorce.”

At 27 years old, Giveon discovers the double-edged sword that is love. Its beauty, as well as its harsh and ugly truths, are brought forth to the light, forcing him to accept its never-ceasing presence. It’s through romance that he also learns that the back he stabs within it can return the favor with little remorse. The biggest thing for Giveon on Give Or Take is how he struggles with control in the realm of love. Giving control ends with him stumbling into something he’s not ready for while taking control results in him not receiving a fair chance to find someone to truly call his own for the long haul as his past pains arrive to interrupt that process. Giveon is still trying to find his balance in love, but it would certainly help him a whole lot if he let go of his old baggage to rediscover his footing and make some progress on his journey.

Give Or Take is out now via Epic Records. You can stream it here.

Giveon Recalls Singing For SZA During A Job Interview At Bubba Gump Shrimp

Before Giveon was an R&B superstar, he was a server at a Bubba Gump Shrimp restaurant in Long Beach, California. When he landed the job, he didn’t know how far his passion for singing would take him. During an appearance on The Tonight Show Starring Jimmy Fallon, he recalled a moment from eight years ago, in which he sang for a then-up-and-coming SZA.

While on his way to the third interview for the server job, he saw SZA inside the restaurant.

“I don’t know why Bubba Gump requires three interviews for some reason,” Giveon said. “I’m walking into the third interview and I just see SZA walking and I ambush her like, ‘Hi.’ I just was rambling out the words. I don’t even remember everything I said, but then I said too much. But she was extremely nice.”

At the time of the encounter, SZA had just signed to Top Dawg Entertainment, and had just released her major-label debut EP, Z. While Giveon doesn’t remember exactly what went down during the encounter, he did recall singing a few bars for the “Good Days” singer.

“Yes, I sang for her, OK?! I was gon’ leave that part out,” Giveon continued, following prying from Fallon. “I was a very big fan. Still am. I was singing for her and she was just like, ‘Who is this guy singing?!’ […] She came to a show years later and I told her and she was like, ‘Awww, I don’t remember.’ So I went on Instagram and unsent the DM that I sent her. […] I went to the DM and it said 2014. ‘Hi, my name is Giveon, I was the kid at Long Beach Bubba Gump. Do you remember me?’ I just took it off. If she brings it up, I don’t know what she’s talking about.”

Check out the full interview above.

Give Or Take is out now via Epic. Stream it here.

Giveon’s Soulful Voice Soars Performing ‘Lie Again’ On ‘The Tonight Show’

Long Beach singer Giveon may have taken some flack online over an inopportune microphone issue during his BET Awards performance on Sunday, but that didn’t stop him from giving his all when he returned to America’s televisions last night on The Tonight Show to perform his song “Lie Again” while promoting his new album, Give Or Take. Taking the stage in a bedazzled sweater and slacks, the deep-voiced crooner showed off his range, sprinkling his soaring performance with subtle hints of falsetto, making it very hard to find something to complain about this time around.]

Aside from his BET Awards hiccup, Giveon has enjoyed the increased attention on his music ever since featuring on Justin Bieber’s “Peaches” with Daniel Caesar, delivering a string of television performances for Ellen,
The Tonight Show, and the 2021 American Music Awards. He even received a coveted co-sign from Drake himself during a show in Toronto. With his debut album out now via Epic Records, fans can look forward to his tour supporting it beginning in August. You can see the full dates below.

8/16 – Philadelphia, PA @ The Metropolitan Opera House
8/17 – New Haven, CT @ College Street Music Hall
8/19 – New York, NY @ Radio City Music Hall
8/21 – Brooklyn, NY @ Kings Theatre
8/23 – Boston, MA @ House of Blues
8/26 – Richmond, VA @ The National
8/27 – Norfolk, VA @ The Norva
8/28 – Charlotte, NC @ The Fillmore
8/30 – Atlanta, GA @ Coca-Cola Roxy
8/31 – Raleigh, NC @ The Ritz
9/2 – Orlando, FL @ House of Blues
9/3 – Miami, FL @ The Oasis
9/4 – St. Petersburg, FL @ Jannus Live
9/6 – New Orleans, LA @ Orpheum Theater
9/8 – Houston, TX @ 713 Music Hall
9/9 – Austin, TX @ Stubb’s Waller Creek Amphitheatre
9/10 – Dallas, TX – The Factory
9/12 – Tempe, AZ @ Marquee Theatre
9/13 – Las Vegas, NV @ House of Blues
9/15 – Los Angeles, CA @ Hollywood Forever Cemetery
9/16 – Los Angeles, CA – Primavera Sound **Festival Date
9/18 – Oakland, CA @ Fox Theater
9/20 – Portland, OR @ Roseland Theater
9/21 – Seattle, WA- The Paramount Theatre
9/22 – Vancouver, BC @ Malkin Bowl
9/24 – Salt Lake City, UT @ The Union Event Center
9/25 – Denver, CO- The Mission Ballroom
9/27 – Minneapolis, MN @ The Fillmore
9/29 – Kansas City, MO @ Arvest Bank Theatre At The Midland
9/30 – Saint Louis, MO @ The Pageant
10/2 – Chicago, IL @ Aragon Ballroom
10/4 – Detroit, MI @ The Masonic Theater
10/5 – Cleveland, OH @ Agora Theater
10/7 – Indianapolis, IN @ Egyptian Room At Old National Centre
10/9 – Nashville, TN @ Marathon Music Works
10/11 – Columbus, OH @ Kemba Live!
10/12 – Pittsburgh , PA- Stage AE
10/14 – Washington, DC @ The Anthem
10/16 – Montreal, QC @ MTELUS
10/19 – Toronto, ON @ HISTORY

Giveon Performs ‘Heartbreak Anniversary’ And ‘For Tonight’ At The 2022 BET Awards

On the heels of his debut album Give Or Take, Giveon graced the 2022 BET Awards stage near the show’s close to perform brief portions of “Heartbreak Anniversary” and “For Tonight” before offering “Lie Again” to its fullest. Despite audio issues, the R&B singer fully emoted through the duration of his heart-bound set.

Though this is Giveon’s first BET Awards performance, he is no stranger to the summer awards show. In 2021, the “Heartbreak Anniversary” singer was awarded the Best New Artist trophy. More generally, the 27-year-old has been nominated for seven Grammys, seven MTV Video Music Awards, one of which he won, and even three NAACP Image Awards.

Giveon released his debut album Give Or Take this past Friday (June 24). The 15-track album was led by singles “For Tonight” and “Lie Again,” following up a nearly two-year hiatus since his last EP, 2020’s When It’s All Said And Done featuring Snoh Aalegra. When It’s All Said And Done followed his highly regarded debut EP Take Time, anchored by “Like I Want You” In his brief hiatus, Giveon appeared on Justin Bieber’s 2021 album Justice on the highly popular “Peaches” also featuring Daniel Caesar and “In The Bible” alongside Lil Durk on Drake’s Certified Lover Boy. In 2020, Drake officially released “Chicago Freestyle,” his first collaboration with the Long Beach artist, as part of Dark Lane Demo Tapes.

Check out Giveon’s performance at the BET Awards above.