Forever 21

West Coast Supergroup Mount Westmore Debut Collaboration With Forever 21

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West coast hip hop veterans and California-based rappers Snoop Dogg, E-40, Too Short, and Ice Cube surprised fans in 2020 when they formed the group Mount Westmore. Their debut album, titled Snoop, Cube, 40, $hort, officially released in 2022.

Now the supergroup is back with a surprise collection with Forever 21.
Each member is implanted in the Golden State’s rich cultural history and diversity. The new collection features five gender-neutral pieces, including a jacket, sweatshirt and a variety of shirt styles. All items in the collection feature the iconic Mount Westmore logo, as well as custom design elements that pay tribute to the group’s California roots.

Check out the collection below.

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The limited-edition collection will be available to purchase starting on February 2 at select Forever 21 retail locations, on Forever21.com and on the mobile app.

CLICK HERE for more info.

Forever 21, also founded in California, is proud to collaborate with Mount Westmore and bring this unique collection to music and fashion fans around the world.

The post West Coast Supergroup Mount Westmore Debut Collaboration With Forever 21 appeared first on The Source.

Drake’s New Album ‘Honestly, Nevermind’ Has Mall Mainstays Forever 21, H&M, And Zara Trending

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Drake’s new album, Honestly, Nevermind, has thrown a curve at his legions of fans who expected more somber, reflective R&B and petty rap verses from him. Instead, they got 11 Virgil Abloh-inspired tracks awash in house influences with just two traditional rap songs, and it threw many of them for a loop. They were so put off, in fact, that in addition to launching Drake to the top of Twitter’s trending topics, as expected, they also made a few other terms trend — the names of some mall mainstays like Forever 21, H&M, and Zara.

On reflection, the comparisons were probably inevitable. While dance and house music are super popular globally and aspects of them often creep into American pop, the most exposure many if not most Americans have to these styles is when they’re trying on clothes at fast-fashion bastions like the ones named above. I’m betting if you walked up to the average millennial or zoomer and asked their thoughts on amapiano, they might make a Beethoven reference, not realizing that it’s a subgenre of house from South Africa heavily influenced by local instruments. And getting anyone not from SA to pronounce “gqom” would likely be an exercise in frustration.

Fans’ reactions are ranging from confused and distraught to outright vibing, but it is pretty amusing to see so many people cracking jokes about stores they probably haven’t been in since the early 2010s. And who knows? Maybe those fine establishments will get a boost from all the added attention — something they desperately need as online retailers like Shein and Fashion Nova have basically eaten their lunch for the past few years.

Check out some of the funnier responses below.