Doodles

Pharrell, Kyle Richh, Lil Wayne, And Lil Yachty Take Over The Airwaves In Their Colorful ‘Can’t Hold Me Down’ Video

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Remember the movie Pleasantville, the 1998 fantasy dramedy with Reese Witherspoon and Tobey Maguire, where the two modern teens get transported into their favorite 1950s black-and-white sitcom, bringing color and chaos into the lives of the characters in the titular small town?

That’s basically the plot of Pharrell‘s latest Doodles video, “Can’t Hold Me Down” with Kyle Ricch, Lil Wayne, and Lil Yachty, only sort of in reverse. Most of the video takes place in the greyscale Dullsville, but the three rappers invade the airwaves via the denizens’ TV sets, blasting them with color and brainwashing them into dancing to Pharrell’s boisterous beat.

“Can’t Hold Me Down” is the second single from Pharrell’s ongoing project with Doodles, the next-gen entertainment company that spun off from the NFT craze a couple of years ago and now looks to, apparently, get into the animation and film businesses with the Dullsville And The Doodleverse movie. The movie will debut at The Toronto International Film Festival featuring the vocal talents of Lil Wayne, Lil Yachty, Coi Leray, and Swae Lee, with a soundtrack produced by Pharrell. The movie was announced in July, with the Coi Leray-led single “Not In The Store” following in August.

You can watch the video for “Can’t Hold Me Down” above.

Coi Leray And Pharrell Have Swag That’s ‘Not In The Store’ In Their Animated Video For ‘Doodles’

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In September, the “Stoodio” behind Doodles is premiering an animated feature, Dullsville And The Doodleverse, with a soundtrack curated by the brand’s Chief Brand Officer Pharrell Williams. Today, they’ve released the first single from said soundtrack, “Not In The Store,” featuring Pharrell and Coi Leray. The video is animated in the same cutesy style as the overall Doodleverse, which Coi’s daisy-faced avatar dancing and rapping its way through a colorful fantasy world. Check out the trailer for Dullsville And The Doodleverse below.

In case you haven’t heard of it, Doodles bills itself as “a next-generation entertainment company focused on immersive storytelling through the creation and distribution of live and digital experiences, original content, and lifestyle products.” It started out as an NFT collection on OpenSea, with users buying the cutesy digital avatars (which look like something out of Adventure Time), and using them to interact with other users by way of various platforms like Discord and, eventually, a Doodles metaverse. Picture Roblox by way of those Bored Apes NFTs. Users can apparently dress up their avatars with real-life brands like Adidas and Arizona Tea, which… I guess is one way to do that (you could also just buy the clothes in real life and wear them outside while you touch grass).

Here’s a look at one of the promotional trailers for the project below. You can watch Coi Leray’s “Not In The Store” video above.