adidas Basketball Unveils Dame 9 “Bucks” Colorway

adidas Basketball Unveils Dame 9 “Bucks” Colorway Inspired by Milwaukee Team

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adidas Basketball has officially revealed the Dame 9 “Bucks” colorway, a nod to Damian Lillard’s latest team and a continuation of his popular signature shoe line. The colorway pays homage to the Milwaukee Bucks’ iconic branding from the late 90s, reflecting the team’s bold identity.

Each release of the Dame 9 line will accompany a campaign film that captures the essence of “Dame Time”—a mindset defined by sharp focus, relentless drive, and unmatched determination. The newest film, “Welcome To The Neighborhood,” emphasizes the need for quick thinking and adaptability, whether on the court or in life, showcasing Lillard’s transition to his new home.

The Dame 9 features advanced technology designed for peak athletic performance. Weighing only 14.5 ounces, it offers enhanced mobility. The Nubuck toe cap provides extra durability in high-wear areas, while the Total Torsion support system ensures maximum force transfer throughout the foot. The internal Lycra bootie adds stability during quick cuts and jumps, while Lightstrike cushioning in the midsole keeps the shoe lightweight and protective. A strategic grip on the outsole enhances agility and control.

The Dame 9 “Bucks” will retail for $120 and will be available starting October 18, 2024, on adidas.com, select adidas stores, and retailers including Foot Locker, Champs Sports, and Kids Foot Locker.

For more information, visit adidas.com/basketball.

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adidas Basketball Unveils Dame 9 “Solar Red” Colorway Inspired by Damian Lillard’s Enduring Legacy

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Screenshot 2024 10 07 at 9.05.32 AM

Today, adidas Basketball introduces the Dame 9 “Solar Red” colorway, continuing Damian Lillard’s successful partnership with his signature shoe line. The bold “Solar Red” design celebrates Lillard’s long-standing relationship with adidas, a collaboration that began at the start of his career. Like Dame’s resilience on the court, adidas’ 75-year history reflects an unwavering commitment to performance.

Accompanying each colorway drop, adidas will release a campaign film that embodies “Dame Time”—a mindset defined by unmatched focus, drive, and determination. In the latest film, Let Him Cook, Lillard’s internal monologue appears to reflect on his adidas legacy, but he’s really just grilling for family and friends, showcasing that it’s always “Dame Time.”

The Dame 9 boasts innovative features, including a lightweight build (14.5 oz), a reinforced nubuck toe cap for durability, and adidas’ Lightstrike cushioning for enhanced mobility. Additional elements like the Total Torsion system, internal Lycra bootie, and strategic grip provide superior support and agility.

Retailing for $120, the Dame 9 “Solar Red” will be available on adidas.com, select adidas stores, Foot Locker, Champs Sports, and Kids Foot Locker starting October 10, 2024.

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