Baby Drill

Why Did Latto Change Magic City’s Name To Latto City?

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Latto Roskilde Festival 2023
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Why has Latto temporarily changed the name of famed Atlanta strip club Magic City? The short answer is, because Latto does what she wants, as we learned when Latto served as Uproxx‘s December 2021 cover star. The literal answer has to do with “Issa Party,” Latto’s forthcoming single with Baby Drill.

On Tuesday night, September 26, Latto began promoting “Latto City,” the aforementioned temporary rebranded name of Magic City, on her Instagram Story. It will be the site of her and Baby Drill’s “Issa Party” release party on Thursday, September 28.

Latto Issa Party IG
@latto777 on Instagram

Latto initially dropped an Easter egg for “Issa Party” on Instagram Live two weeks ago (as captured by the @LattosDestiny fan account), and she confirmed the single on Tuesday. “I got shots for all the opps issa holiday!” she wrote on X (formerly known as Twitter) alongside various photos of her in a bikini and seductively licking a birthday cake.

Latto has since posted an Instagram carousel featuring a photo with Baby Drill and more promotional material for “Issa Party” and her Magic City takeover. Baby Drill has also posted about the upcoming single.

Earlier this month, Latto and Sexyy Red joined forces to remix Young Nudy’s “Peaches & Eggplants.” Additionally, “Seven,” Latto’s July collaboration with BTS’ Jung Kook, became her first-career No. 1 on the Billboard Hot 100.

Latto And Baby Drill Are Ready To Turn Up On Their Upcoming Single, ‘Issa Party’

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latto
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Fresh off the success of her “http://” target=”_blank” title=””>Put It On Da Floor Again” remix with Cardi B, former Uproxx cover artist Latto has announced her next single. “Issa Party” is due this Friday, September 29 and features fellow Georgia native Baby Drill. Latto shared the celebratory single art which involves a collage of Polaroid photos of Latto surrounded by party favors. She’s sampling a bit of birthday cake while wearing a pair of party hats — they’re not on her head, though — and in the caption, she quotes, “I got shots for all the opps issa holiday!”

It’s a big look for Baby Drill, who is affiliated with Young Nudy’s PDE imprint and recently released the single “Slight Dub” with Nudy and 21 Savage. The relatively new artist is also fresh off the release of his third mixtape, MadMan, which he dropped in June — a little over six months after his last project Drill Season, which featured his first collaboration with Latto, “Freak.”

Latto calls herself “the biggest” but lately, she’s been bigger than ever as a result of some strategic collaborations. In addition to Cardi, she also worked with K-pop sensation Jung Kook on his single “Seven,” resulting in her first-ever No. 1 on the Billboard Hot 100. With her profile higher than ever, it’s nice to see that she’s sharing the wealth.

“Issa Party” drops on 9/29.