A$AP Rocky, the renowned rapper and fashion icon, is making waves in the beauty industry again. In an unexpected collaboration, he has teamed up with none other than Rihanna’s Fenty Skin to create a new lip balm.
Fenty Lux Balm
A$AP Rocky recently made waves on social media after being featured in a promotional post for Rihanna’s Fenty Skin product, Lux Balm. The post read:
“#LuxBalm up in @asaprocky’s palm, new collab with our fave mom @badgalriri.. This juicy, Barbados Cherry-powered lip balm packed with vitamin E + shea butter brings dry lips back to life with instant hydration. It’s slim, slick n easily slips into your pocket, so you can keep it on you wherever you go, Cop it now at @sephora, @sephoracanada, Sephora @kohls + fentyskin.com.”
Rocky and Rih appear to be teasing the collaboration prior, as the music in the promotional clip titled “RIOT (Rowdy Pipe’n),” which is named after their second son, featured the lyrics, “Flossy, glossy, Nah, bitch, this ain’t lip gloss, Lux Balm up in my palm, new collab with my baby mom.”
The Lux Balm collaboration between A$AP Rocky and Fenty Beauty is available now, where the lip balm is currently priced at $16.
Rocky On The Move
Fans were quick to express their excitement about this unexpected collaboration.
Many took to social media to share their anticipation, with one user named @beusmood wrote, “my man gotta support me the way asap rocky just ate in the fenty campaign,” alluding to the romantic relationship between Rihanna and A$AP Rocky. Another user named @j.klein_official wrote, “You know it’s right when you and ya man running business together.”
This current partnership is not the first time Rocky is engaging in a promotional collaboration; he notably participated in the Puma X F1 Launch in November 2023 as the creative director.
Travis Scott x Audemars Piguet
The partnership between A$AP Rocky and Rihanna for the lip balm collaboration shows the ongoing and increasing trend of hip-hop artists venturing into different industries. Travis Scott recently made headlines for partnering with luxury watch brand Audemars Piguet.
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