On May 19, Coi Leray shared a brief snippet of her upcoming song “Make My Day”, which appear on her new album, COI. The song, and the snippet, include Leray sampling of the Technotronic classic, “Pump Up The Jam”. The 1989 hit, which peaked at #2 on the Billboard Hot 100, also provides the name for Leray’s hit.
However, Leray’s teaser was not well received. “They need to clean the beginning of the track up,” wrote one user. “It’s actually not that bad but the beginning is horrible it sounds like your [sic] doing karaoke and you can’t keep up with the verse on the screen,” added another. Meanwhile, on Twitter, one user went for the jugular. “Coi leray is going to be the reason people go back to original production or just small referencing. she’s over saturating the market with these shameless samples and attempts to climb the charts.” Leray has now responded to the backlash.
Leray Hits Back At Haters
Bops doesn’t have a sample
keep streaming BOPS OUT NOW
no more parties didn’t have a sample , Twinnem no sample , big purr no sample… but when I do a sample I BODYYYYY THAT MF !!!!
— Coi (@coi_leray) May 19, 2023
In response to the criticism, Leray took to Twitter. “Bops doesn’t have a sample keep streaming BOPS OUT NOW no more parties didn’t have a sample , Twinnem no sample , big purr no sample… but when I do a sample I BODYYYYY THAT MF !!!! 
.” However, despite Leray’s confidence, the reaction across social media was overwhelmingly negative. Interestingly, Leray’s biggest success so far has actually come from a song featuring a sample.
Leray broke into the Billboard Top 10 for the first time earlier this year when “Players” peaked at #9. The song featured a sample from another classic song. This time, it was 1982’s “The Message” from Grandmaster Flash and the Furious Five. In fact, Grandmaster Flash personally endorsed Leray’s usage of the song. “When I got a call saying this girl wanted to resurrect the beat of a song from my past – I wanted to learn more,” he wrote on Instagram. “Then when I spoke with & met @coileray, I TOTALLY got it.” What do you think about Leray’s sample of “Pump Up The Jam”? Are you excited for COI? Let us know in the comments.
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