Top Dawg Entertainment has added Kendrick Lamar to the concert lineup for its annual Christmas Toy Drive. The star-studded lineup also includes SZA, ScHoolboy Q, Jay Rock, Doechii, Isaiah Rashad, SiR, Ab-Soul, Zacari, and more. The event will mark the company’s 11th time hosting the annual Christmas concert, toy drive, and community giveback since its inception, 20 years ago.
In addition to the artists the label already announced, special guests will also be making appearances. In past years, these have included Rihanna, Chris Brown, Big Sean, and A$AP Ferg. To gain entry, all fans have to do is bring an unwrapped gift as a donation. The two-day event will kick off on Thursday, December 12th with the concert and toy drive, while Friday, December 13th will feature family-friendly activities, a raffle gift giveaway, as well as a job fair. Among the activities will be free haircuts and family holiday photos.
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Fans on social media are stoked about the lineup. “Doechiii is about to meet Kendrick Lamar for the first time. Historical,” one user on X (formerly Twitter) replied to the announcement. Another wrote: “Ayeeeeee my boy Isaiah Rashad making an appearance. TDE full roster. Love to see it.” Lamar’s appearance comes despite leaving the imprint to found his own company with Dave Free, PGLang.
TDE Announces Christmas Concert Lineup
He released his first album since departing TDE, GNX, back in November. It debuted at No. 1 on the Billboard 200 chart with 319,000 album-equivalent units. All 12 songs from the album debuted on the Billboard Hot 100 chart, with five of his tracks occupying the top five spots. It’s since dropped back to No. 2, behind Taylor Swift’s The Tortured Poets Department. Check out the full lineup for TDE’s annual Christmas concert below.
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