Beyoncé Knowles-Carter aka Cowboy Carter, after her recent successful entry into country music just announced the launch of her new whiskey brand, SirDavis.
See, whiskey is a popular drink in country music culture, so the timing is interesting to say the least.
The diva revealed the exciting new venture on the Gram, posting a photo of herself with a glass of the whiskey and showing off the sleek bottle. The bottle itself is adorned with a golden horse emblem.
Check this, from her caption, she referenced lyrics from her 2024 song “Bodyguard,” writing, “Davis in my bones,” and included a link to the SirDavis website. Smart marketing, always.
Okay so the product SirDavis is an American whiskey founded by Beyoncé in collaboration with Moët Hennessy and renowned master distiller Bill Lumsden.
Sounds like they are legit with this collab!
Get this. the whiskey is described on the official website as a blend that marries the complexity of rye with the elegance of malted barley, finished in Pedro Ximénez sherry casks to create a harmonious balance of spice and subtle fruit notes. Even before its public launch, SirDavis has already earned multiple awards in 2023, establishing itself as an award-winning brand.
Now the idea for the whiskey’s name, SirDavis, actually honors Beyoncé’s great-grandfather, Davis Hogue, who was a successful moonshiner during Prohibition.
Beyoncé dedicated a letter to him on the brand’s website, writing: “I feel you in the landscapes. Your laughter rolling in the rye. What songs did you sing? What gaps did you fill? Great-grandfather, did you dream of me? Your legacy is a force that drives me.” She concludes the letter by raising a glass to his legacy.
Currently, the SirDavis website also features a selection of specialty cocktails, such as the Honey Bee, Texas Buckin’, Houston, and Davis Old Fashion, complete with recipes for each.
Fans and whiskey enthusiasts alike, can preorder a 750ml bottle of SirDavis whiskey for $89.99. Additionally, a SirDavis brand home is set to open in Beyoncé’s hometown of Houston in 2025, offering a unique experience for visitors.
Sounds like another win for Queen Bey.
The post Beyoncé Announces New Whiskey Venture With Moët Hennessy, ‘SirDavis’ first appeared on The Source.
The post Beyoncé Announces New Whiskey Venture With Moët Hennessy, ‘SirDavis’ appeared first on The Source.