Hip Hop icon RZA just made a power move, announcing a new partnership involving all of Wu-Tang Clan’s music, aiming to create expanded opportunities in television, merchandising, brand partnerships, and film. Before we say, okay, hasn’t he been doing this already, let’s dive in …
As part of this deal, Wu-Tang Clan has hinted at a potential collaboration with Nike. As reported by Variety, this ambitious partnership is designed to unite Wu-Tang Clan’s global fanbase through a centralized online platform. Feels like that trend of direct to consumer where all content and consumable verticals are living in one hub. Okay, we see you.
Wu-Tang Clan, who debuted with the album “Enter the Wu-Tang (36 Chambers)” in 1993, has only released six studio albums since. If you remember, one of these, the legendary “Once Upon a Time in Shaolin,” was controversially acquired by Martin Shkreli for $2 million in 2015. After Shkreli’s legal troubles, the government seized the album, and PleasrDAO purchased it at auction for $4.75 million in 2021. Recently, Shkreli was banned from streaming the album, suggesting he retained copies of it. Wild turn of events. See, that deserves a film treatment.
Oh and if you want to see the Wu-Tang Clan live, they recently launched a residency in Las Vegas titled “Wu-Tang Clan: The Saga Continues,” which began during Super Bowl weekend in February and continued with additional dates in March. The group has also scheduled two more performances for September 27 and 28. Legacy act still delivering that authentic Hip-Hop. Dope.
Here’s how RZA commented on the new partnership:
“As we evolve from ‘Legendary Status’ to ‘Iconic Status,’ it’s only fitting and serendipitous that we join the team at Iconic Artists Group and Rock the Bells. This partnership will help us continue to expound and expand the Wu-Tang Clan’s legacy.”
Adding on to the enthusiasm, Susan Genco, Co-President of the Azoff Company, also expressed her excitement:
“Wu-Tang Clan’s influence on hip-hop—and the way the world views hip-hop—is undeniable. The partnership with RZA and Iconic is committed to ensuring that the importance of WTC’s music and their message is celebrated now and for generations to come.”
Interesting to see how it all comes together. Wu-Tang Clan is still a major brand and arguably the most successful Hip-Hop group of all time, so good to watch the legacy live on.
The post RZA Partners With Irving Azoff’s Iconic Artists Group and LL Cool J’s Rock the Bells to Expand Group’s Commercial Opportunities first appeared on The Source.
The post RZA Partners With Irving Azoff’s Iconic Artists Group and LL Cool J’s Rock the Bells to Expand Group’s Commercial Opportunities appeared first on The Source.