IHG Hotels & Resorts has teamed up with Pickle, the viral peer-to-peer fashion rental marketplace, to offer festival-goers the opportunity to rent the most coveted festival looks for free. Launching on July 27, “The Festival Closet by IHG x Pickle” presents a curated selection of this season’s hottest festival outfits, featuring trending brands like Cult Gaia and sold-out Miaou sets.
The rental service is available via the Pickle app from July 27 through August 4 for Lollapalooza attendees. To rent an item, users must search the Festival Closet collection, add their favorite pieces to their cart, and use the code FESTIVALCLOSET to rent them for free. This collaboration allows festival-goers to experiment with bold and adventurous styles without the financial or environmental impact of purchasing new outfits.
As the summer festival season heats up, IHG Hotels & Resorts is excited to launch “The Festival Closet by IHG x Pickle.” This innovative partnership taps into the growing trend of travelers seeking unique and daring fashion choices while on the go. The curated fashion edit includes a range of styles and categories, from Cult Gaia dresses to sold-out Miaou sets and even Chanel belt bags.
Guests can enjoy the convenience of renting last-minute festival fashion finds, making staying stylish at major events easier without the usual hassle. This initiative provides access to trendy festival outfits at no cost and promotes sustainable fashion practices by reducing the need for new purchases.
“The Festival Closet by IHG x Pickle” will be available starting July 27. Festival-goers attending Lollapalooza can take advantage of this exclusive offer until August 4. To participate, download the Pickle app, explore the Festival Closet collection, and use the code FESTIVALCLOSET at checkout.
By offering this service, IHG Hotels & Resorts and Pickle are enhancing the festival experience, allowing attendees to focus on enjoying the event while looking their best. This collaboration represents a significant step towards more sustainable fashion choices and a more enjoyable festival season for all.
The post IHG Hotels & Resorts Partners with Pickle for Free Festival Fashion Rentals first appeared on The Source.
The post IHG Hotels & Resorts Partners with Pickle for Free Festival Fashion Rentals appeared first on The Source.