Kendrick Lamar‘s “Not Like Us” video may have ruined Drake’s holiday, but according to TMZ, it certainly helped boost the local economy in Kendrick’s hometown. Tam’s, the greasy spoon takeout restaurant that features prominently in the video — and in Kendrick’s life and music — reported a boost in sales at its Rosecrans location in Compton (there are several other Tam’s restaurants dotted throughout LA County) picked up by 30 to 40 percent, with a large influx of tourist interest in the location.
(This is all well and good, thank you for your support, but speaking as a local… please do not get y’all selves in trouble trying to play tourist. For one thing, you’re missing the point of the song.)
So, what is Tam’s, and how has it played a role in Kendrick Lamar’s art and life?
The first Tam’s was opened in 1971, selling not just burgers and fries, but also Mexican staples like tacos, burritos, quesadillas, and the like. Kendrick’s Tam’s is located at the corner of Rosecrans and Central (mine was on Alameda between Rosecrans and Compton) and K Dot has mentioned it in songs like “Element,” where he raps, “I be hangin’ out at Tam’s, I be on Stockton.”
In a 2012 interview with Nardwaur, Kendrick says his order at Tam’s is chili cheese fries, although TMZ notes he also orders the bacon cheeseburger:
Kendrick also mentioned Tam’s in a 2012 interview with Complex, where he compared it to the more well-known West Coast staple In-N-Out: “Everybody loves In-N-Out, but it’s a very clean-cut burger,” he said. “Tam’s is street-sloppy, burgers and shakes. It’s a chain, but it’s still hood.”